11 Tips that will Help Your Videos Go Viral on Social Media
Who wouldn’t want their videos to go viral on social media? This is one of the surest ways to achieve the boost that you are looking for your business. In fact, viral videos have emerged as one of the most coveted ways to rustle up feathers and reach out to the target audience. Although it sounds all rosy but it is quite an arduous task to create a video that will win the hearts of the social media folks. It is like playing lottery – you either win or lose. Even if you have succeeded once, there is no guarantee that you will be able to repeat your previous performance. So what is the big secret to create viral videos? Honestly, there is no magic trick to ensure that your videos will click in the social media.
However, a bunch of tips and tricks might guide you to create a video which can work across the social media platforms. There are simple ploys like building an emotional roller coaster or including heaps of humor that can work wonders for your online video. Let’s take a look at these tricks in details:
Sharing is Caring
If folks like your videos they might want to share it too. Therefore, you’ll have to ensure that your videos are sharable. Regardless of the fact that what is the content of the video, what matters is how fast it travels through social media. It is required to understand that contents or videos go viral only when they are shared by their viewers.
In case the viewers are unable to spread the word that you have started you are dampening the chances in increasing the popularity of your video. In order to enable the viewers to share your videos easily include social media sharing links just under the video to encourage shares once the viewers have finished watching it. This small initiative can actually help you to spread the video.
If the viewers care enough for the video they will surely share it.
Humor Never Fails to Move
Of course you can encourage the viewers to share but why would they share your video? What is there in your video to attract their attention? Parodying or creating a spoof is a good way to garner popularity. Everyone loves a good laugh and if you can manage a spoof on something that is already famous, like a song, television series or movie, it becomes easy for people relate to your content.
Everyone Has an Ear for Music
One might not be able to sing well but most people have an ear for music. They say music can move mountains. Any element that stimulates other senses always presents an engaging material for the viewers. Moreover, music is considered one of the most popular methods of entertainment. If you are using someone else’s music make sure that it is under Creative Commons license. It would be a pity if YouTube removes sound owing to copyright issues.
Keep It Short and Appealing
The videos you are making should be short. Nobody on social media will watch videos that are long. The viewers will lose interest and they will move away from it. Hence, it is vital that to make the content easy to consume it is cut down. People have few minutes or lesser than that when it comes to browsing through the social media platforms.
Being Bigger than Life
People love crazy things that are not really common. If you have taken risk and captured it on the camera it is time to share it. For enterprises it is time to brainstorm and create videos that have crazy but safe stunts.
Shock Therapy Works
Don’t take that literally! You do not have to scare your viewers away. The need is to grab their attention in the initial 5 seconds. Once you achieve this, it is for sure that they will watch your videos till the end and might even share them. To achieve this end the content has to be creatively put. Creativity is appreciated, every time.
Videos should be Upbeat
People catch on to things that evoke strong emotions. If you are looking for positive response then your video must be able to evoke strong positive feeling in the viewers. Hence, create a video on an upbeat note. In order to make your viewers share your video further it should be able to strike an emotional chord with them. So opt for a positive spin and watch your videos go viral on the social media.
Timing is Always Important
Keep a tab on what’s happening around you. In order to make viral videos it is important to know about the current events. By drawing inspiration from a current online meme or a popular topic you can capitalize on its fame. For instance, think about the parodies on Game of Thrones. The time of releasing such a video was perfect. If you can deal with the current hot topics, chances are that the audience will take note of your video and share it.
Tell a Tale
Story is very important. Everyone loves tales. Check out some of the most popular videos for reference, each has a story to tell. Your choice of medium is a powerful one where communication forms a major part. How do you successfully communicate through a video? Story is your solution. There can be animated slides and music to convey what you have planned. Even if it’s a short clip framing a story helps to reach out to the audience. Even if the videos are part of an enterprise promotion, you can weave a tale to present the same.
Information is Welcome
There are two way to reach out to the audience – entertainment and information. The social media folks are always searching for fresh and interesting information. If you can provide this it will also contribute in making the videos viral. Everyone is interested in learning something that he has not known before. Thus, you can use them as great tools to spread information on the social media.
Avoiding Promoting the Brand Too Much
Do not go overboard in flashing your logo in the video. Videos created for as a means for promoting a brand will surely relate to the company but if there is a call-to-action button everywhere chances are that people will dump it and avoid sharing it.
Have a Plan in Place
It should be noted that if a video has been created by a company then it is more difficult to promote it on the social media. Besides creating an impressive video it is also necessary to have a perfect marketing plan in place. If you already have a huge base of followers on the social media, it will help in promoting your videos faster.
Finally, it is all about creating a compelling video that will be able to evoke the right emotions and create ripples in the social media.
Guest Author: Hema Gupta
Hema Gupta is an online marketing specialist who likes to pen down her thoughts on the latest social media trends as well. In this blog she has shared tips on how to make a video go viral on social media.
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