20 Proven Facebook Ad Tips to Boost Conversions
Facebook is an excellent platform for marketing for almost every business. No matter who you are – a successful entrepreneur, a professional writer like those on Buzzessay, or a sportsman looking for a sponsor – you can start an ad campaign on Facebook. However, this does not mean that advertising on Facebook is a magic wand that will bring you cash immediately. Before implementing advertising, you have to carry out many tests to make sure that the campaign will reach maximum success.
The design of involving and catchy advertising is one of the hardest tasks for marketers striving to get the user attention at all costs. Fortunately, there are a number of tricks and tips on how to create “catchy” advertising that will boost your sales. And we will share them with you right now!
1. Pinpoint the Target Audience and Focus on Its Needs
You must be very familiar with your client, that is, know the way he thinks, spends his free time, etc. By defining needs of potential customers, you’ll get a solid basis to build a relevant marketing campaign (that is, the campaign that meets the interests of clients and gives answers to their questions).
You have almost countless instruments to make people’s lives better. Blogs, posts, YouTube channels, webinars, landing pages, etc. – all these can be advertised on Facebook.
A trust between your brand and the audience is like a two-way street. Most entrepreneurs are racking their brains to get the confidence that they deserve (at least, they believe they deserve). Try to find your individual points of impact on the audience. Show the unique and distinctive features of your brand in the best light.
2. Divide the Audience
To better assess the effectiveness of the ad campaign and its individual parts, divide the audience so that the same people do not intersect in different ad groups. By this, you can get accurate data on CPC, CTR, conversion, etc.
3. Analyze the Behavior of Different Audience Groups
Use the collected data from the #2 (that is, the cost of male/female clicks, the response, the distribution of the audience, etc.) to adjust ads and direct the efforts in a proper way. Also, that data can be a basis for A/B testing, demographic targeting, features of text and images, etc.
4. Bring Your Page to Life
If you’re an employee in a company, you might notice a lot of staff wasting time in social networks. Why not use this fact? Give your colleagues the opportunity to participate in the development of your Facebook group. Thus, you will show your group is alive and raise the reputation of your company through reviews and discussions.
5. Be Unique
Unique design and graphics, infographics, advertising videos – all these will contribute to the popularity of your Facebook page. Take the advantages of viral marketing.
6. Be in Trend
Constantly track innovations on leading social networks, not just on Facebook. Trends can help you to become popular in a short time. Use relevant promotional tools and instruments.
For example, if you’re promoting some product related to filmmaking, you just can’t avoid using Game of Throne theme. That is, you may design some “Hold the door” ads, etc.
The audience appreciates advertisers with a sense of humor.
7. Maintain Communication with Your Subscribers
There is nothing worse for your business than a “dead” group. People are not interested in communicating when they do not see or hear of an official representative. Respect your target audience and show your face.
8. Great Content Goes Before Advertising
It’s clear that customers don’t like too obtrusive ads. Give people what they want – news, interesting facts, contests, etc. and then, when the informational pressure is reduced, advertise the product “by the way” form.
9. Integrate Facebook Page into Your Online Business
Interlink the official website and advertising page in Facebook. People do not like to think and search for too long. Just direct them to the advertising.
10. Post Advertising Before 11 a.m.
According to statistics, the majority of advertising messages on Facebook are published after 11 a.m. Thus, your new advertising will simply be suppressed by information noise. Place ads when Facebook is a relatively quiet.
11. Design Clean and not too Sophisticated Images
We have all seen the images, whose creators obviously thought that the more they show, the better. In this case, finding the main idea is like looking for a needle in a haystack – too hard and too ineffective. A potential client will never waste time searching for the main idea of such ads.
To attract fans, do not overload ad images. Make them simple and in high resolution. Make sure they don’t have too many items and different colors. And, of course, your product must be recognizable at a glance.
12. Choose Interesting Images
Since you know your audience (see #1) you can prepare something special. An unusual and interesting image is automatically highlighted among tons of others. Funny and clever stuff attract the attention of fans and easily memorized. Such images often get a huge amount of clicks and a great involvement of fans.
13. Laconic Text
It may sound strange, but simple and short texts attract much more attention. Of course, correct grammar and punctuation is a must.
Even the most eye-catching, but huge paragraph won’t be read completely. Advertising texts filled with words written in capital letters look as if you’re yelling, trying to attract attention. The main purpose of advertising is to be involving. The advertising text is like a trailer to the film. Advertising on Facebook is a fast and short trailer while the sales page is a film with a needed content.
Try to convey the most useful information in a few words. Consider the fact that you have a limited number of characters, as well as the limited attention of your fans.
14. Bright and Contrasting Colors to Direct Users’ Attention
By using bright colors, you can send the user’s eye to the needed place. Contrasting colors combined with a simple image will definitely attract the user’s attention. This combination and proper placement will focus the potential customer on your product.
15. Don’t Mix Different Types of Ads within the Same Advertising Place
- Firstly, the same ads look differently when put in different places.
- Secondly, transitions from mobile devices may be much cheaper and bring less conversion (for example, if your website is still non-adaptive).
16. Create Lookalike Audience
In addition to the target audience, Facebook gives you an opportunity to catch people of similar interests. Use the database of customers or company page on a social network. When choosing the degree of “similarity” of lookalike audience, stay limited to a narrow segment of the 1% of the population of the country since it gives the highest conversion results.
17. Save Audiences
Save the sampling if you feel it may be useful in future. It’s much easier to make micro changes than set all options from scratch.
18. Use Power Editor
Power Editor is an application that simplifies working win ad in Facebook. Although it sometimes freezes, it has many advantages, namely quickly and quite convenient copying of ads, making changes to multiple ads at once, etc.
19. Expand Your Advertising Campaign
Many marketers get into the trap when trying to save the budget on clicks. However, if the price per click grows and the conversion gives a greater profit, you need expansion rather than cutting the expenses. Make sure the desire to save money does not interfere with the prospect of your revenue growth.
20. Evaluate the Effectiveness
Constantly evaluate the effectiveness of advertising on Facebook. The metrics may include:
- The dynamics of growth in the number of visitors/subscribers/shares/likes.
- The popularity of applications available through your page.
- The number of transitions to the official website from the Facebook ads.
The last and, maybe, the most important tip is that you have to stick to the rules. The initial approval of advertising on Facebook is done automatically and very quickly. It identifies almost all common errors (for example, placing photographs of naked people). After the approval, the ads is available to people. However, it later it’s rechecked by a moderator. And if he blocks advertising or, even worse, blocks the advertising account, you have very little chance to reach the technical support. Thus, be sure to carefully read the rules before posting ads.
As you see, the two paramount issues of the whole marketing campaign are defining a target audience and tools for advertising. They’re very controversial and not yet studied to the full. Many experienced entrepreneurs have problems with accurate identification of their target customers. But it doesn’t mean you won’t succeed!
Although the cost of failure is high (at least – ineffective presentation of a business on the market), by making every effort and spending enough time on planning the ad campaign, you have all chances to hit the bull’s eye. The design of efficient advertising requires the combination of creativity and correct application of advertising tools.
Good luck and have a great time advertise!
Guest Author: Brian Jens
Brian Jens is a talented designer from DesignContest – one of the best crowdsourcing platforms in the niche. Apart from the passion to design, Brian loves researching and blogging.