Compared to just a couple of decades ago, the way that we’re able to find information has radically changed. Before the internet, discovering what you wanted to know would mean tracking down and asking someone knowledgeable on the subject or finding an educational book or video that provided the answers. For more complicated inquires, this was neither a simple nor quick task.

In 1994, some of the first search engines were coming onto the scene and gaining popularity along the small number of internet users online at the time. Platforms like Lycos, WebCrawler and Yahoo were finally giving people instant access to a wealth of knowledge. Read more…

A report by smartinsights.com reveals that mobile internet access will surpass desktop internet usage by 2014. In such a scenario, more and more mobile applications are hitting the market every day. However, few of them succeed to draw user attention. Most users download new apps out of curiosity and delete them without using just a few months later. Therefore, it is very important that you effectively communicate with your target users and promote your app carefully.

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If you are one of those bloggers already well-versed with the understanding of bounce rate, there is a good chance you are making every attempt to keep it as low as possible for your blog. However, if you are blissfully unaware of this term, you aren’t doing your blog a good service. And if you have been constantly bothered by the high bounce rate on your blog, and have no inking how to reduce it, the following sermon is just for you.

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WordPress is a versatile and dynamic platform for developing websites and blogs with multiple pages, but what if the developers do not have any time or skills to create a multi-page WordPress website. Or, it can also be a case that you just need a landing page in order to promote the mobile app, online resume or a simple portfolio. Well, in order to beat all such issues, WordPress has leveraged a plethora of striking single-page WordPress themes that can be availed very easily.

As per the expectations, a single page theme carries all the content on a single page, so that simply meant that there is a single URL that needs to be considered. However, there will be different themes with different sections, that all lies on the same page that can be customized as per the desire. You might get impressed with the transition effects among all other cool and special effects. Read more…

Customer engagement is at the core of any marketing strategy. The ability to engage your customers effectively can provide a wealth of information on the best ways to attract them, but even more importantly retain them, turning them into brand ambassadors.

With the technological advances that have taken place over the last five to seven years has completely revolutionized the marketing industry. With the emergence of social media platforms such as Facebook, Twitter, Pinterest, YouTube and more, the internet has become a marketing gold mine. In addition, there is a new and powerful player on the block: mobile and web applications. Read more…