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Archives – June, 2017

How Brands are Leveraging our Appetite for Social Media

Updated on by in Social Media

It is safe to say we are now living in a very social world. While the likes of Facebook, Twitter, Instagram and Snapchat may once have seemed a bit of a novelty, they have quickly grown to become an integral part of the lives of many of us.

brands-social-media

According to the 2017 Digital Economy Compass, a research dossier published by Statista, globally there are now 2,789 million monthly social media users, with the UK being home to an extraordinary 42 million alone. Looking specifically at Facebook, Business Insider points out that people spend on average almost an hour a day using its suite of apps, while a new function even allows people to look for jobs on the site. The use of social media is so high that there are even tools like Everypost and Feedly now to help people cope with keeping on top of where and when they are posting updates. Read more…

How to Stay Focused on Your Work and Avoid Procrastination

Posted on by in Self-Improvement

Are you the kind of person who constantly clicks between multiple news articles and social media sites while trying to type up an essay or develop a solid business plan? Do you find yourself reaching for your smartphone to play a quick game of Candy Crush only to find that ten levels and thirty minutes later the cursor is still flashing on a blank page on Microsoft Word? Perhaps you’re even procrastinating now as you read this, desperately putting off that thing you need to do until the last minute, and wishing you could be more organised.

how-to-avoid-procrastination

You need to stay focused, but it can be difficult. Hopefully this article will help. Read more…

8 Ways to Avoid Online False Advertising Claims

Posted on by in Business

In an effort to appeal to the consumer and out of an excitement to introduce a latest offering, many companies make claims that may be perceived by some to be deceptive or downright false. This can lead to a false advertising lawsuit and to other legal actions.

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What is Lawful Advertising Practices?

You are allowed to identify a product of a competitor to make a true comparison. You are allowed to make a claim about your product that is supported by scientific evidence. This is especially true if the product affects health, safety or performance. You are allowed to make subjective claims. For instance, you are allowed to announce that your product is the best. Those suing for false advertising would lose under these circumstances. Read more…

10 Most Harmful Mobile SEO Mistakes

Updated on by in Web Development

People are constantly on their mobiles, which is a huge opportunity for marketers. While desktop usage is still important, we need to focus more and more on the mobile boom. To get the most out of your mobile consumers, you should make sure that their experience on your site is optimised.

mobile-seo-mistakes

Here are the 10 most harmful mobile SEO mistakes to avoid: Read more…