Back in the day, link building is simple as we can just purchase backlinks from dealers, or write a bunch of articles and submit them to article submission websites to get backlinks. But that doesn’t work anymore in the post-Google Penguin era.
While the right backlinks can grow your website’s rankings, the wrong ones can get it severely penalized. For instance, Google has taken action on websites participating in private blog networks with PBN de-indexation. You never know what’s Google next step and its ever-changing algorithms have made link building a challenging game, especially in the post-Penguin era. So what should you do?
Nonetheless, backlinks still remain a vital Google ranking factor, but effective link building is no longer about quantity. Instead, it’s about quality i.e. domaintrust and popularity. In short, we need to build backlinks from Google-trusted domains.
We’re going to show you link building techniques that work. But before that, I would like to remind you that creating great content first solves a ton of problems down the line. Many people find link building is stressful and difficult. One of the reasons is because they are not producing great content that people are interested in. Don’t let Search Engine Optimization (SEO) distract you from creating a content that people find valuable which they will link to you without you even have to ask.
So before you start links building, ask yourself these questions relating to your website:
Audio submission is a new link building technique. It is extremely easy to get links from audio sharing sites. All you need to do is:
Set up your profile in audio sharing sites to get profile links.
Create a MP3 file and upload to these sites and put your naked URL as the audio description.
Here’s the list of 100% working audio sharing sites that you would like to copy into your Excel sheet:
2. Directory Submission
Directories are often overlooked and thought to be spammy, but in fact directories are great untapped resources of do-follow backlinks if you do the submission in the correct way.
The problem that most of the webmasters encounter is they have to wait for few months before their website get listed in web directory. Some of them even find it impossible to get listing in DMOZ or Yahoo. One of the biggest mistakes that webmasters made is submitting their site to directories too soon. Never submit a site that appears to be under construction because it simply doesn’t work. Yahoo and DMOZ, or other directories, simply will not list your incomplete site.
You have to understand how the different directories work and also their expectations. Unique and quality content is one of the key factors to get your site a good directory listing.
Here are some of the quality directories that you can submit to:
Help a Reporter Out or better known as HARO, is a popular service for journalists to find sources for their stories quickly. If you’re selected as the source for a stories of theirs, you’ll have the opportunities to ask the reporter to include information about you which potentially get you authoritative backlinks.
There’s a concern that I’ve seen in different SEO forums about site received manual penalty from Google for unnatural links after responding to the query from HARO site. It is believed that Google is not targeting links earned via HARO but Google flagged the links as unnatural links because the article got duplicated by a number of other low quality domains and all the copied versions linking to the same company that was used as an expert source in the original article.
Avoiding this issue is as simple as find out the website of the publication that listed right next to each HARO query and then putting it into a tool like Moz’s Open Site Explorer to see what kind of domain authority and backlinks profile the domain has. If it is a poorly ranked website or has a questionable backlinks profile, I suggest you better avoid it.
Here’s a snapshot of Business and Finance opportunity list in HARO email with some of the publication highlighted in the box.
Here’s how HARO works:
1. Sign up to HARO as a source – After you sign up for free subscription, you’ll get free PR opportunities emails three times a day.
2. Scan your daily HARO emails – Scan through the index to see if any promising opportunities that match your keyword preferences.
3. Respond to HARO query – Once you identified an opportunity, reply with your pitch. Usually reporter or blogger will provide explicit instructions or guidelines to tell you what they expect and what not to do.
Here’s an example of query from Huffington Post.
4. Submit to Website Review Sites
There are many sites which are designed to help you get feedback for your website to help you improve your existing web designs. Almost all of these sites allow do follow link back to your sites. All you need to do is submit your site with some descriptions.
Below is the example of submission in Concept Feedback site.
Here are some of the website review sites:
5. Write Testimonials
Testimonials are something that loved by every company because it is an effective way to build trust with their customers.
Writing a testimonial to a business that you worked with or a product that you purchased is a great way to get a high quality backlinks for your site because most of them would like to publish the testimonial on their site and link back to their customers to prove that their customers are real people.
Here’s an example of testimonial with link that published by Word Stream.
If you see an authority site with review page that publish their testimonials with links, you can consider to buy their product (if it’s not costly) and give them a testimonial to get a link.
Guest Author: Jason Ong
Jason Ong is a professional SEO expert and writer for Quertime.com.