9 Secrets for Making Your Online Content Go Viral
Focus on making your content compelling, interesting, moving, funny, best in its segment, and certainly something that is capable of resonating with several viewers and readers.
Content goes viral thanks to the audience, who are responsible in evaluating the content’s worth. One of the key factors behind anything going viral is its ability to touch people some way or the other. So you can make your content go viral by sharing content that is truly uplifting, inspiring and one that makes everyone feel good about themselves and also, others.
Content can flow or get shared often, if the content is awe-inspiring and evokes emotional response. You must always keep in mind that positive articles, uplifting messages, positive messages or articles that broaden your horizon have great chances of being enjoyed and going viral.
1. Understand What Flows
There are certain things that have a tendency to go viral. You should devote your writing skills and energy to the following to boost more sharing:
- Articles those are capable of evoking a feeling of admiration or those that inspire you to go beyond petty self-interests.
- Longer high quality articles are preferred over short ones. People devote more time on reading meticulously if the content deserves that kind of treatment. If the content is quite engaging and conveys a clear message that readers have been waiting desperately to know about, it is sure to go viral. Long content does not imply repetitive and long-winded.
- Original and unusual content often go viral.
- Cute things such as laughing babies, dogs doing tricks, crazy cats etc. are extremely popular and everybody loves them.
- Instructional content
- News, particularly breaking news
- Warnings such as viruses online or phishing scam
- Contests and Freebies
2. Exploit the Confirmation Bias
Recent studies have revealed that as many as 20% of subjects online prefer to share content which reflects or throws light upon certain aspects of their character. For example surveys, quizzes, trivia, polls and lists have proven to be tremendously attractive to the masses, and sites like Playbuzz have been quick to recognize their importance and post tailor-made content to generate and utilize the confirmation bias among viewers.
3. Craft Entertaining and Educational Content
Statistics reveal that around 69% of users generally tend to share content which educates or entertains their immediate social circles just to project the image of being a true friend. Some platforms facilitate users in developing interactive content on the topic of their choice, thus creating a library of interesting and entertaining content for their friends and extended networks.
4. Make It Information-Centric
At one point of time information would be protected with utmost care and disseminated very carefully among the masses, but in this hi-tech era, it is all about sharing and circulating more and more information. But that does not imply just any information, but top quality, informative, useful and detailed information which are needed by people to transform their lives or make their lives even better. Learn to write precise and information-packed content just like resume experts do.
5. Optimize Content for Facebook
Facebook is undeniably the largest social network in the world today. It is the most popular social media platform. It is therefore, necessary to optimize your content strategy for Facebook. You could simply include quizzes as menu options on your pages and also, this content format is integrated and compatible to Facebook news feed.
6. Visibility and Accessibility A Must
If your content is not easily accessible, and is hidden deep within directories and categories on your site, there is a very small chance for it to go viral, simply because no one would be able to find it. For example, choose a domain name which is short and easy to remember. For content being hosted on other websites, use websites with a lot of traffic, like YouTube, Vimeo, Flickr, Facebook etc.
Also ensure that your content contains the particular keywords which a user is likely to enter when he is looking for whatever it is that you are trying to provide. This is an SEO aspect as well, and increases the visibility of your content on search engines. If you do not keep this in mind, your page could be pushed back, as far as, the seventh or eighth page of search results, or even further, and most users would either have found what they were looking for, or given up much earlier than that. Also there are many top essay writers you can always take a help from them.
7. Publicize Your Content through Multiple Channels
Posting the content is only half the battle. Publicity is the main factor which determines the success of content, and hence, you must maximize the reach of your work by posting or sharing it through Facebook, Twitter, Instagram, YouTube, RSS feeds, Tumblr, email signatures, microblogging sites and forums.
Do not oversell your product. Trying too hard would drive people away. Most viewers appreciate casual hints or directions to content. Using links is also a good idea, as most retweets contain links, and psychological studies have also revealed that most people click on links out of curiosity. Linking is a crucial aspect of the process.
Use a link. The majority of retweets have links in them. When it comes to viral videos and web pages, the link is a crucial part of it. Send a link to people you know, and people who would be interested in your content as well.
8. Attractive Headlines are a Must
The headline to your article or content is possibly the most important thing there is, because an attractive headline would incite your viewer to keep reading the article, whereas a drab one would lead to most users closing the page. Analyses have revealed that verbs which promote knowledge or wisdom, like “know, find, learn, prove, or understand” receive positive responses from the audience. Superlative adjectives like “best, easiest, happiest, funniest” also attract more users. You must ensure that this aspect is covered, so that your target readers are adequately interested in reading your article.
9. Timing Counts
Timing is very important. Examine if the time is best for your content to go viral. If it is not, it would be best to wait patiently for the right time. Do not waste your effort if someone has already posted a similar content. It is best to post your content when your target audience is supposed to be online. The reason behind this is that the greater number of people actively view, read, or interact with your content when released, the greater is the likelihood of your content going viral.
Guest Author: Glen Howard
Glen Howard is a professor of business management who takes special interest in online marketing. Despite being an academic, he has excellent insight about the NY SEO industry. Writing is his passion and he devotes his leisure time in freelance writing for Seoservicesusa.co.