There are numerous search engine optimization tips tossed around all over the web and many sites have their top ten, top 20 and even top 50 lists of things that a proper SEO campaign must have. Unsurprisingly, SEO can easily become confusing to anyone just starting out in the business of optimizing their web pages. Aside from all the confusion, there is also the question of all those Google algorithm updates that everyone seems to keep talking about and describing ways to deal with them. Finally there is the whole confusing issue of what constitutes “bad” black hat SEO and “good” White hat SEO. Again, confusion isn’t hard to come by.
Despite all the different tips and tricks scattered across the internet, despite the constant Google updates and despite the varying definitions of both white hat and black hat SEO, there are in face several absolutely bulletproof and rock solid SEO procedures that always apply and almost certainly always will apply to any website despite any algorithm changes or new trends. Let’s go over these now.
1. Content is the Most Important Thing
Of all the different aspects of quality SEO, the single most powerful and important is the quality of your site’s content. Ultimately, you’re creating your website and everything on it for a human audience, and human audiences respond only to the things that interest them on the internet. This means that your website needs to have its content creation as a top quality priority.
Good, SEO friendly content will consist of information that is highly informative, conceptually unique and fresh in terms of what it has to say. The content you write should have keywords peppered throughout it, but these should not be the focus of your text; it should be designed primarily to engage and inform viewers, making them want to visit your site repeatedly and maybe even share your pages with others that they know.
Forget keyword stuffed garbage that’s loaded with as many repetitive phrases and search friendly words as possible, focus on creating smoothly flowing natural text on your website’s pages.
2. Share Your Content Far and Wide
Note that we didn’t say “share your website”; this is an important distinction that needs to be made. You should not simply spread links to your website all over the internet like a bacterial infection without first fitting them into a contextual environment where they might be helpful or welcomed. Simply sharing links to your site is something that can be hard to distinguish from spam if done randomly and haphazardly, while sharing specific site content in the form or static page URLs or blog posts is a different story.
Find places on your social networks or on the web itself where you honestly think that the content you have to offer will be appreciated and share them there, along with a clear explanation of why you’re posting them. This will earn you respect amongst readers and will eventually lead to those same links being shared again and again by others in your niche if what you posted lead to a URL with something contextually useful or informative on it. In essence, spread your content far and wide but within the proper contexts.
3. Build Links to Other Websites in your Niche
This SEO tip follows from both tips 1 and 2; if you’ve created quality content and started sharing it, having others post it to their sites and create backlinks to your own will naturally create a quality link building strategy.
Google and the other search engines love backlinks and always will. This is because the essential message that a lot of links going back to a certain website sends is one of quality; that the site is something that people want to share. In their constant quest to improve the quality of search results, search engines will always focus on anything that indicates this quality. However, there are key points to be kept in mind with link building: your backlink structure has to be natural and ideally it should come from other quality websites.
With these two items in mind, focus your backlink related SEO on websites that are also leaders in your niche or niches related to yours. Earn their trust as an authority in your field by commenting frequently and constructively on their blog pages or by offering to write a guest post for their own content pages, under the condition that you be allowed to backlink to your own page. Another honest link building strategy is to look for any high quality websites or blogs in your field that allow guest posting and send them articles. Just make sure that the articles in question really are well written and have some serious value to add.
4. Organize and Interlink your Site Pages Together
This is another easily overlooked tip that won’t go out of style any time soon or get you punished by different search engine changes. Your website should be well structured and neatly organized with easy and intuitive navigation in mind. This will serve two purposes: the first being that it will make more of your content accessible to easy viewing by human visitors, leaving nothing hidden away from valuable visits; the second being that your entire website will be more quickly indexed by the search engine spiders that crawl the web looking for fresh new content.
Your sites internal link structure should be such that navigating the rest of the website is possible from any one page and that all pages connect to as many other pages as is feasible. An absolute requisite for any well linked together website is a text based menu of some sorts which at least provides links to the main sections of your domain. Another option is to include one or two sitemap applications on all the pages of your site, putting a convenient navigation tool on hand for anyone or anything (the search indexing routines) that wants to use it.
5. Keep your Content Fresh and Update fairly Regularly
Both human readers and search engines are always hungry for fresh new content to consume or index and both love websites that provide it. This applies particularly to niche websites that should be staying ahead of the curve by keeping up with the latest in their interest area. If your website becomes too static and stops offering new content, it may suffer in the SEO department. On the other hand, a site that frequently has something new to offer gets repeated visits and repeated indexing as its quantity of optimizable information increases.