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Top Tips to Use Google Analytics for SEO Purposes

Filed under Web Development

You may not realize but Google Analytics is an extremely valuable resource that can help you immensely in your SEO efforts. Understanding Google Analytics and using it for SEO purposes can ensure that you optimize your website and get great rankings for the same. However, most of the business owners may not realize the power of the customization features that Google Analytics offers. If you are one of the business owners who is not fully aware of the features of Google Analytics and its ability to transform and guide your website to get ranked better on search engines, you must contemplate signing up with a company offering SEO services.

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However, there are some basic tips and guidelines that can be used to keep track of the organic traffic and take corrective steps if needed. The Google Analytics tool is an extremely versatile tool catering to the various SEO needs of the people. You get insights into the number of visitors that are engaging in your content and your website. Besides, using this free analytics tool also enables you to build reports that are customized as per your needs. It is a time saving procedure and a detailed report can be created within minutes. Given below are some resourceful tips that can be incorporated when using Google Analytics for maximum benefit.

1. Using the Mobile Analytics feature to keep a track on the visitors for your mobile website:
It goes without saying that smartphones and tablets are gaining an upper hand over the desktop computers and laptops and therefore, it is important to keep constant tabs on the traffic that is driven to your mobile websites, apps and other such features that are based on smartphones and tablets. Therefore, even the SEO services recommend you to understand the pattern of the traffic that is driven to these websites.

The best way to ensure that you get accurate information is by designing a segment wherein you specify your needs and state that you wish to understand the organic traffic that is driven to your mobile website. Once you prepare such a segment, you will be able to familiarise yourself with the keywords along with the landing pages that brought the visitors to your mobile site. Besides, you can also find out if the organic mobile traffic is the same or different from desktop organic traffic. This will give you a fair idea as to how much mobile organic traffic your website is attracting.

Besides, the availability of both the mobile organic traffic and the desktop organic traffic can help you compare your performance on both the platforms and make SEO decisions accordingly with the help of the SEO services.

2. Creation of a traffic segment wherein you get information about the branded and non branded organic traffic:
This is an excellent way to get into the in-depth analysis of the keywords that you are using for your website and the traffic that it is receiving. There are two ways to analyse the reception power of your keywords. The first segment that you create must contain the keywords that correspond to your specific brand. The next segment should exclude any kind of brand keyword. Once you have created these two segments, Google Analytics will use this as a measure to find out more about the traffic and produce the results. This helps you understand how your brand keywords are doing in search engines. Besides, this process will ensure that you take necessary steps to alter any issues that you may be facing with your keywords.

Although it is a good idea to analyse the branded and non branded keywords, you must also ensure that you segregate keywords as per their importance to examine which keyword gets more traffic. You can evaluate this on the basis of the number of visitors that use a particular keyword to access your website and get converted into paying customers in the process, the pages that are more popular for a particular keyword and the likes. This will help you get a clear idea on the type of keywords you must aim at including more in your website.

3. Setting Google Analytics alerts to save time and keep you updated:
This can be considered as one of the best features of Google Analytics as it helps you stay on top of all the updates that pertain to the organic traffic. Setting alerts for your Google Analytics profile is as easy as pie. All you have to do is by turning the alerts to ‘On’ in your profile configuration.

You get immense flexibility when deciding what alerts you wish to be updated with. It could either alert you about an increase in the organic traffic or a drop in the same. It can compare on a daily, weekly, monthly or yearly basis as per your choice. This helps you take necessary steps and also saves a lot of time.

Guest Author: Jack Dawson

Jack Dawson is a professional Magento extension developer who has worked with the application for several years now at top web design Company. Through his years of work, he has learned the basics of creating a Magento module and maximize the performance of your e-commerce store.

Author: Jules, Quertime Editorial

Founder of Quertime.com. Connect with him on Facebook, follow him on Twitter or circle him on Google+.

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