Behemoths like Facebook, Google, and Apple, make it to the top of the news every day. While sometimes, it is about new products and inventions. Sometimes, it is in the business section, related to acquisitions and mergers. Facebook’s most recent and most impactful acquisitions include Instagram and Whatsapp. These social media and chat apps are still free, but Facebook is looking forward to making billions worth of fortune from these two (the process has already begun). Facebook bought Instagram for around $1 billion. Whereas WhatsApp scored a smooth $19 billion price tag in 2014.

Facebook is the whale of all tech firms who is always ready to acquire new businesses. Facebook is quite notorious for buying out its competitors. Be it megacorps or startups, if Facebook CEO Mark Zuckerberg has his eyes set on a company, he will get it. That has been the norm so far. Facebook has acquired over 65 big and small businesses this far that includes names like Lightbox, Sofa, Oculus VR, Ascenta and ProtoGeoOy. Read more…

In an effort to appeal to the consumer and out of an excitement to introduce a latest offering, many companies make claims that may be perceived by some to be deceptive or downright false. This can lead to a false advertising lawsuit and to other legal actions.

What is Lawful Advertising Practices?

You are allowed to identify a product of a competitor to make a true comparison. You are allowed to make a claim about your product that is supported by scientific evidence. This is especially true if the product affects health, safety or performance. You are allowed to make subjective claims. For instance, you are allowed to announce that your product is the best. Those suing for false advertising would lose under these circumstances. Read more…

Creating a Gmail business account has become a huge necessity these days for business people as it provides a safe way to interact with the targeted audience and share the location with multiple users in minutes. It is quite important that you create a business account properly or get it suspended in seconds if the instructions are not followed properly. Some people think why they need to create Gmail business account.

Here are the certain reasons, why you should create a business account: Read more…

Amazon is one of the best sellers online. They sell a lot of items to their clients and the company became popular amid clients across the world due to its variety of services. The company could earn scores of clients around the world due to their reliable services. The success of the company came from their many years consistent efforts and they didn’t gain success from a day. There is no company in the world that became successful in their business in a day and they became thriving due to their commitment and hard work.

Being a successful selling company in the world, Amazon offer a variety of services in different categories, ranging from arts to video games. Here are 15 Amazon’s top seller success secrets to learn from: Read more…

Big data analytics is big business in today’s business environment. But where you do get the data to perform big data analytics? You need not collect your own data for the purpose as there are numerous websites that offer free data sets.

This data is available for use and analysis to anyone who in interested in the task. In this article, we reveal 30 global free and powerful big data sources that you can browse and make use of. Read more…

How do you prevent yourself from sounding like a beggar when you are launching a crowd funding campaign? It’s a simple two words answers – be passionate. You are asking for donations for your project about which you are passionate. It would be a fulfilling mission not just for you but for other people who believe in you and trust your line of vision.

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Starting your own business is a lot like finding true love. It’s both terrifying and exhilarating since for every magical thing that can happen during the course of starting your business, there is always something that threatens to thwart your dream of becoming a successful entrepreneur.

The man who knew a thing or two about failure, Henry Ford, the founder of Ford motor company once said, “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” Read more…

If you have a business and you want to promote it with help of a Facebook page, it is time you get serious and take some measures to make sure that you are going in the right direction and that you get your share of visitors and customers too.

Using Facebook is all about getting more traffic to your page and in order to do that you will have to focus on getting more shares and like so that you can promote your business and enjoy better results. You also need to remember that only shares and likes are not the way to succeed and you can get more people to click on your Facebook page if you are smart and use the right tips to boost your Facebook posts click through rate. Read more…

What makes WhatsApp so feasible?

WhatsApp took the communication world by storm because it is by far the most effective personal communication app on the web. The founders of the app had no clue that the app would become a pioneer of communication for not only personal purposes but for business as well.

With an annual boast of 900 million users every day, there is no better way to spread the word than on WhatsApp. There is a very popular trend of doing small home-based business and WhatsApp has become the main platform for this business to have a solid marketing opportunity. Read more…

Time, money and frustration – it’s the unholy trinity of everything that can go wrong when you’re trying to sort out a customer service issue. If you’ve ever been given the runaround by a customer helpline or services department or had your time wasted by a company claiming that every call is important to them, you will know exactly how it feels.

But it doesn’t have to be this way. Read more…

The average reading of our society is very low. According to data that have lately given me, most people fail to read or a book a year.

In this post, we refer to 20 books, so you can choose, and increase your library, in less than € 3 (i.e. that there are no excuses). They are books about the growth of your personal finances, something that certainly will take to achieve financial freedom, or economic tranquility, which is the same. This means that at the end of this post you will have 20 guides, which even unwittingly, give you expertise over financing. Read more…

In today’s scenario, with an array of social media channels available, it becomes insanely tricky to keep track on all them without any help. But, IFTTT (If This Then That) has made things quite easier and simpler. It is basically a free automation tool that saves your countless hours every year. Social media platforms have turned out to be the most essential marketing strategy for businesses all across the globe. With the rapidly changing market trends and various social media platforms, it has become of utmost importance for the company to manage their social media accounts effectively in order to achieve success.

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If you are over the age of 34 years old, you may not know what SnapChat is. It is an app that allows you to send short videos or images. The biggest benefit was that the messages used to disappear 24 hours after they were viewed, but people are now able to save the messages if they wish.

Nevertheless, in principle, the message you send should disappear after 24 hours. If you are truly unaware of SnapChat, the independent news group produced a fine article on the many things you can do with SnapChat. It may be worth a skim read to get an idea of what SnapChat is all about. Read more…

The use of online videos is one of the best ways to promote an event. Videos are quickly turning to be valuable communication tools. Using videos will help a company reach and connect with members, customers, and prospects. While nothing can currently beat the place of face-to-face meetings, videos might be the next big thing.

However, for a company to enjoy the benefits of this promotional method, it has to be willing to invest on the videos, both in money and time. If you are stuck in a content rut, here are some tips for creating video content to benefit your company. Read more…

Social media offers a great market for most business persons since it is an attraction for millions of people. The existing social media platforms offer the available retailers an opportunity to make high profits from their business. However, that will become possible by understanding the clients and their needs. The following location based social media monitoring tools will be helpful.

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