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Tag: email marketing

7 Ideas To Create a Perfect Email Banner

Posted on by in Email

Which elements of email do people see first of all? When the inbox message is not opened yet, that’s subject line and (optional) preheader text. With Gmail, other pre-opening things are their promo annotations but this innovation is a matter for separate posts as well as subject lines… so let’s skip them and proceed with the next stage.

Well, the email subject turned out to be strong enough and the recipient opened it. Regarding promo newsletters, the very first thing people see in the email body is a banner.

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Should we scroll the email down to the bottom or just close and remove it? Banner is a key factor to make this decision. It’s the face of the promo campaign and has a direct impact on performance rates and overall success. Therefore, we should design it outstanding, noticeable and attractive. Read more…

Top 55 Best Free Newsletter Marketing Tools

Updated on by in Email

Newsletters offer a simple and affordable way to communicate with your network and strengthen your brand. One of the best ways to keep in touch with your customers and keep them up-to-date on all of your specials and company news is by sending out a newsletter. You can send this newsletter out monthly or weekly, or whatever frequency you deem right. However, the important part is to be consistent. Not only do you need to be consistent with your newsletter, but you need to give your customers a reason to wait for receiving your newsletters.

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There are a lot of experts proclaiming that this way of promoting is dead or is dying. When you look at the numbers, you will find that it is actually growing in acceptance as more and more accounts are being created. Read more…

Top 20 Free Email Marketing Tools and Resources

Updated on by in Email

All organizations make use of various email marketing tools as well as resources. These tools and resources make the functioning of sales, marketing as well as promotional activities way easier and more professional. However, so many of such tools are available in the market these days that one is confused as to which one to opt for!

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Well, to make it a little easier, here’s a list of the top 20 picks for free email marketing tools and resources: Read more…

25 Free Impressive Business Newsletter Templates for Download

Updated on by in Email

A newsletter is a combination of news and updates about a company or organization that are compiled on the weekly or monthly basis to let the customers know what is happening around. It also helps you promote products and brands, sharing expertise, and covering common issues.

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To have a professional impact over the target users of your website, you have to compile an impressive template according to your business needs, whereas you can download one of the free available templates that fit your requirements. Read more…

Top 10 Websites to Download Free Email Templates

Updated on by in Email

The beauty about trying out online marketing now is that you don’t have to start from scratch and lack initial motivation when building email templates for customers and followers. There are website which offer free email templates that you can download. These templates can serve you well as guides or files you can build on to develop better and more powerful designs and messages to send across.

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Thanks to these free email templates, you can save more efforts and time in accomplishing and planning for your core business services and have less worries about composing designs and layouts in emails. In this article, we will share the top 10 websites where you can find great references. Read more…

14 Email Templates to Kick Start Your Business Promotions

Posted on by in Email

Emails have often been quite undermined when it comes to marketing when compared with other tactics such as social media marketing on platforms such as Facebook and Twitter or strategies such as Google Adwords. However, as per a latest study emails are now considered 40 times better marketing strategy than the others.

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Now to overrule all the myths you need to know the fact that three time more users use emails than leading social networking platforms such as Facebook and Twitter and they are around 2.17 billion. Read more…

25 Ways to Create and Test Email Newsletters

Posted on by in Email

There are several ways of indirect marketing. From sending leaflets to sending newspapers and newsletters to customers and users who have subscribed to a certain service or a company, these have been some of the more traditional concepts of keeping the public updated with the latest news. In the world of technology and modern day internet, there are some new and automated ways to execute the same concept of sending newsletters and leaflets. These are called e-newsletters or e-leaflets and even electronic newspapers. Usually companies and agencies send such newsletters to the public through their email or correspondence addresses, which not only makes them personal, but also very direct.

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When working on electronic and email based newsletters, it is very important for a company to ensure that the users are targeted on two levels. Read more…

10 Tips to Identify the Person who’s Behind the Email Address

Updated on by in Email

With more than 100 billion messages sent each day, the email remains one of the most popular forms of electronic communications to date. Whether we’re talking about personal or marketing emails, we all get several of them on a daily basis, and while on most occasions we know exactly who the senders are, there might be times when an email comes from an unknown source. Keep in mind that it’s the Internet we’re talking about, so there’s no such thing as complete anonymity.

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Here are 10 tips to identify the person who’s behind an email address. Read more…

10 Types of Email Titles Most People Will Ignore

Updated on by in Email

Believe it or not, email marketing is one of the most effective marketing channels for businesses. After all, the people on your list have already given you permission to email them, so they must be at least somewhat interested in your product or your company. But we all get a lot of email, every single day. Be honest — how many emails from companies do you open, and how many do you delete as soon as they come in?

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The best way to get people to open your email is by giving it a great title. The title is the first thing your subscribers see, and if it isn’t a good one, it will probably be the last thing they see before sending your important message straight to the trash. There is a lot of good advice out there about how to write an email title that people will pay attention to. Here are 10 types of email titles that most people will ignore. Read more…

10 Tips for Having an Optimized Digital Marketing Campaign

Updated on by in Info & News

Trying hard and still failing? When it comes to digital marketing, its strategies need to have creative and analytical implementation, in other words, you need to go about it very smartly.

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There are predefined methods that always work but you approaches should be compatible with target audience and niche. It’s time to get things known from the scratch otherwise you’ll have to keep on trying. Incorporate these key digital marketing aspects which should work as valuable tips for your digital marketing campaign: Read more…

7 Things Marketers Should be Learning from, According to the Internet

Posted on by in Info & News

The world of internet marketing and search engine optimization is constantly evolving, as are the habits of online consumers. Trying to navigate through the latest developments and advances in technology can be quite difficult. There are several things you should know when it comes to marketing your website or business online.

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Staying relevant and positioning yourself correctly is the main purpose of internet marketing, which will get you more sales and growth for your business. Search engine optimization is the best way to get traffic organically, but is just one aspect of internet marketing. Here we will point out the top 7 internet marketing trends that you should know about and learn from. Read more…

4 Marketing Tools that Let Small Businesses Compete with the Big Guns

Updated on by in Web Tools

It’s a dog eat dog world when it comes to digital marketing. With the internet being the great leveler, marketing your brand online is now less a function of your budgets and depends more on how smart you are in using all the various tools and resources available at your disposal. With the right tools and tricks, your startup can take on Goliaths without batting an eyelid.

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Let’s take a tour of 4 fantastic tools that offer your brand that edge over your deep-pocketed competition, once and for all. Read more…

Creating Smartphone-Optimized Emails for Marketing

Updated on by in Email

In the late 90s, email marketing emerged on the scene as a unique, highly advanced and extremely effective alternative to the older more traditional marketing methods. Email marketing involved using emails to acquire clients, increase brand awareness and nurture new leads. Personalized e-mails were sent to acquire new customers and retain existing customers, convincing them to purchase a particular product or service.

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It’s been more than 2 decades since email marketing took the world of marketing by storm, but it has lost none of its sheen and remains as effective today as it was in the past. It continues offering excellent ROI compared to other digital channels such as social media or online display advertising. Read more…

80 Most Popular Email Templates for Smartphones and Tablets

Updated on by in Email

These days, smartphones and tablets are seen to be more popularly used compared to conventional laptops and desktop computers. Email opens through mobile devices have already hit 50% this year. This indicates the importance for businesses to design an effective email campaign targeting the ever growing mobile market.

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To make your job easy, below we’ve compiled more than 80 excellent and responsive email templates to give your customers and subscribers awesome mobile email experience! Read more…

Common Email Marketing Mistakes & How to Avoid Them

Updated on by in Email

Without a doubt, the widespread developments in technology and the usage of the internet seen over the past decade has revolutionized the way that companies do business. From communication within the organization to managing customer relationships after a sale, connectivity has allowed companies to operate much more effectively and efficiently than ever before. Perhaps the aspect of business which has seen the most prevalent gains has been marketing.

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The internet allows businesses to reach out and grab new customers more easily than ever before. One of the most popular and affordable ways for them to do so right now is through e-mail marketing. As powerful of a tool as it is, e-mail marketing can show little results when used improperly. Luckily, developing the strategies for a strong e-mail marketing campaign is not that difficult when you take a look at the most common mistakes and make plans to avoid them. Read more…