There are several ways of indirect marketing. From sending leaflets to sending newspapers and newsletters to customers and users who have subscribed to a certain service or a company, these have been some of the more traditional concepts of keeping the public updated with the latest news. In the world of technology and modern day internet, there are some new and automated ways to execute the same concept of sending newsletters and leaflets. These are called e-newsletters or e-leaflets and even electronic newspapers. Usually companies and agencies send such newsletters to the public through their email or correspondence addresses, which not only makes them personal, but also very direct.

When working on electronic and email based newsletters, it is very important for a company to ensure that the users are targeted on two levels. Read more…

Guess the most popular and highly downloaded apps these days- Instagram! As you already know, you can use it to share photos and videos with your followers or friends in private while applying quick and catchy filters to it. Many have established successful marketing and advertising through Instagram and some have also used it as a platform to showcase their talents.

You may be somewhat new to instagram looking for ways to get more followers (and likes) or an Instagram celebrity with a huge follower count. But hey! Who wouldn’t want to add more people to their followers’ list? Read more…

Are you familiar with the internet that includes around 3.3 billion indexed pages or may be counting more? Well this converts into unbelievable 33 billion links to the website content which presumes every page has 10 entries. This huge figure involves each content piece on each single niche available on earth.

If you are an online content creator, being perfect is not enough on internet. In this case you need to include a single bullet point in other’s blog post, or add to someone’s infographic, that may help in standing out remarkably unique on the website.

Let us know about 10 best tips for making your online content difficult to replicate. Read more…

Some cloud based technologies have become the norm in certain operational areas – for example ecommerce sales channels, cloud based systems have very high adoption rates and in some cases are the preferred choice for new implementations.

In addition, many other basic business functions have cloud solutions which have high adoption rates – across bookkeeping, human resource management and customer relationship management. Cloud platform adoption rates in marketing functions is however a mixed bag. As can be expected, adoption has been high around the online marketing areas – for example in online marketing analytical systems which naturally lent themselves to cloud based solutions. Read more…

Every businessman wants to enhance their Google rankings to get more and more traffic to their website and to improve their business profits. The thing is everybody wants to but nobody knows how they are going to do this. Some people think that SEO is the best method for having good advertisements and making your business popular in the online world. But on the other hand some people say that PPC is considered as the best way of making your business popular in the online world.

When you ask an SEO executive, he/she will say that both are important for advertising your business online. It is obvious that when you will go for both you will get good results but still if we need to find which one is best amongst the two then we have to compare both the practices. Read more…

Obscurity is not a challenge these days, since social media marketing (SMM) has wipe out the perception of obscurity in terms of marketing strategies adopted by businesses. The involvement of social media can aid you keep customers, and manage your business rank among the other competitors. In other words, SMM is emerging as a new addition to conventional marketing method. If you adopt this approach correctly, you can definitely march with a loud band targeting your brand new trumpet. However, you may need to understand trumpet lessons to start with.

The importance of an SMM strategy is playing a vital role to start the new journey. An appealing social media marketing strategy is one of the most successful ways to draw business and amplify profits. Your strategy can be the plan of action to attain your goal. You can really win, and without a proper strategy you may get into the arena projecting failures. You can achieve the desired goal by learning various aspects of strategy. Read more…

If you accept the premise the language of design (inclusive of brand marks, logos, graphic architecture, etc.) establishes the methods of identification for all brands regardless of size or standing, you must also accept the notion the designers responsible are important assets in the creation of those brands.

Coming to terms with that idea brings you one step closer to understanding the vital role visual communication plays in both the construction of brand identities and in solidifying a brand’s position in the marketplace. Read more…

Trying hard and still failing? When it comes to digital marketing, its strategies need to have creative and analytical implementation, in other words, you need to go about it very smartly.

There are predefined methods that always work but you approaches should be compatible with target audience and niche. It’s time to get things known from the scratch otherwise you’ll have to keep on trying. Incorporate these key digital marketing aspects which should work as valuable tips for your digital marketing campaign: Read more…

The most honest indicators in the business world are raw numbers. You’ve heard that “numbers never lie,” and when it comes to your data analysis, numbers can tell you a lot. Data can give you insights to your customer’s habits, your product success, and areas where you are underspending or spending too much.

However, these numbers are only helpful if you can take the analysis and convert it into a strategy for success. The data should be used for predictions, internal changes, and executive decisions — otherwise, it’s just a bunch of pretty numbers. Read more…

Generate interest, create leads, engage with the community, and convert believers. If you don’t want to do any of these things, Instagram is still a great place to play, but if you are serious about your branding and marketing efforts, Instagram is definitely the place to be.

At its core, Instagram is almost entirely visual, but the comments and hashtags are a dimension that makes the social media platform even more intriguing for marketers. Read more…

The world of internet marketing and search engine optimization is constantly evolving, as are the habits of online consumers. Trying to navigate through the latest developments and advances in technology can be quite difficult. There are several things you should know when it comes to marketing your website or business online.

Staying relevant and positioning yourself correctly is the main purpose of internet marketing, which will get you more sales and growth for your business. Search engine optimization is the best way to get traffic organically, but is just one aspect of internet marketing. Here we will point out the top 7 internet marketing trends that you should know about and learn from. Read more…

It’s a dog eat dog world when it comes to digital marketing. With the internet being the great leveler, marketing your brand online is now less a function of your budgets and depends more on how smart you are in using all the various tools and resources available at your disposal. With the right tools and tricks, your startup can take on Goliaths without batting an eyelid.

Let’s take a tour of 4 fantastic tools that offer your brand that edge over your deep-pocketed competition, once and for all. Read more…

Blogging is in great demand. Today, most businesses worth their salt are investing their marketing dollars in blogging to bring more traffic to their websites. These businesses are also using social media to promote their blog content to get the desired results from their blogging efforts.

However, social media operates under a set of rules. Every time you share a social post, you will be tried in the court of public opinion. This court is of significant importance as it is getting bigger by the day and also because it’s the people’s court both in letter and spirit; it’s the people who are sitting in judgment. For businesses that don’t follow the guidelines set by this court, the verdicts can be harsher than a court of law. Read more…

Social marketing is not limited to the Famous Facebook and Twitter only. When it comes to posting photo updates online Instagram could be the better choice to market your brands and businesses. The mobile photo and video sharing app has more than 200 million active users including celebrities, top brands and multinational corporations worldwide.

We all know that a picture speaks thousands of words. If you happen to post some really awesome and exclusive photos and videos on this rising social platform, chances are you could get instant overnight viral success. To help you achieve that below we’ve gathered 32 proven tips for you to better engage with and attract more Instagram followers. Read more…

In the late 90s, email marketing emerged on the scene as a unique, highly advanced and extremely effective alternative to the older more traditional marketing methods. Email marketing involved using emails to acquire clients, increase brand awareness and nurture new leads. Personalized e-mails were sent to acquire new customers and retain existing customers, convincing them to purchase a particular product or service.

It’s been more than 2 decades since email marketing took the world of marketing by storm, but it has lost none of its sheen and remains as effective today as it was in the past. It continues offering excellent ROI compared to other digital channels such as social media or online display advertising. Read more…