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20 Popular IFTTT Recipes to Automate Social Media Marketing

November 16th, 2016 - Filed under Social Media

In today’s scenario, with an array of social media channels available, it becomes insanely tricky to keep track on all them without any help. But, IFTTT (If This Then That) has made things quite easier and simpler. It is basically a free automation tool that saves your countless hours every year. Social media platforms have turned out to be the most essential marketing strategy for businesses all across the globe. With the rapidly changing market trends and various social media platforms, it has become of utmost importance for the company to manage their social media accounts effectively in order to achieve success.

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15 Effective Ways to Use SnapChat for Business Marketing

November 1st, 2016 - Filed under Social Media

If you are over the age of 34 years old, you may not know what SnapChat is. It is an app that allows you to send short videos or images. The biggest benefit was that the messages used to disappear 24 hours after they were viewed, but people are now able to save the messages if they wish.

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Nevertheless, in principle, the message you send should disappear after 24 hours. If you are truly unaware of SnapChat, the independent news group produced a fine article on the many things you can do with SnapChat. It may be worth a skim read to get an idea of what SnapChat is all about. Read more…

Top 15 Hashtags Tools for Social Media Marketing

June 4th, 2016 - Filed under Social Media

Hashtags are one of the most popular, and effective social media tools that improve a website’s visibility, create social media campaigns, and get more exposure for the site. However, creating as well as tracking Hashtags is certainly a challenging task for many.

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Therefore, in this post, we have compiled a list of top hashtag tools available on the market to help you follow basic hashtag etiquettes and reduce the risk of hashtag campaign failing. Read more…

10 Ways to Use Pinterest to Promote Your e-Commerce Store

April 13th, 2016 - Filed under Social Media

Nowadays the internet world has become far more visual, especially in respect of social networking sites. Pinterest is a case in point; it is a social networking site that allows people to share images and videos via a bulletin board type layout.

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Pinterest is unlike Twitter and Facebook, where content is shared among friends, followers and groups. Pinterest is a network of people who are gathered around topics of interest rather than being relationship focused. Read more…

10 Reasons Why Hackers Like Your Shares on Social Media

February 10th, 2016 - Filed under Social Media

Unquestionably, in this age and time, social media has become a vital part of our modern life. For a lot of companies, social media is an incredible marketing tool. Businesses can get their name out in front of established customers and prospective customers without expending a lot of dollars. This is why many organizations hire SMM specialist to create Facebook posts or to send out daily tweets on Twitter, or they hire a freelance social media professional who can keep the company’s name in the public eye for a fraction of the cost compared to a full-time employee.

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Just as a coin has two sides, similarly, social media can be an organization’s worst security nightmare too. Particularly, when outside vendors or short-term interns are hired to do social-media-related outreach. Also, the problem of safety gets increased because of our love to share more. Read more…

How to Optimize Instagram Account with Automation Services

February 4th, 2016 - Filed under Social Media

Numbers never lie; it might be cliché but this age old maxim still holds today. If you are a marketer, you appreciate that choosing the right technique to promote your brand is not always easy. However, when you leverage available statistics, it becomes easier to choose the right marketing platform.

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Well, according to eMarketer, social media marketing accounts for over 70% of online sales. This means your promotional campaigns must capitalize on these numbers. There is more; among different social media platforms, Instagram has emerged as the most ideal platform on which to gain visibility. It is a crowded market and to make a mark online, you can leverage the 300 million Instagram users. Read more…

Twitter’s Plan to Remove Share Counts Could Impact Your Site

January 7th, 2016 - Filed under Social Media

Twitter is a leading social media platform and just about every business that is worth its salt has an active Twitter handle. Ever since people discovered that social media is not just a place to share gossip and show off their ‘selfie’ skills, they have been using Twitter to make money. You can do social media marketing as a career to make that money or choose some other avenue. However, one thing that is notable about all online businesses is that they are not static. They are constantly changing as changes are being made to the online platforms to improve user experience.

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So what has Twitter done recently to change their site? Well, a few months ago the company stated that they will be releasing some new, fancy tweet buttons. Read more…

10 Social Media Hacks to Improve User Engagement

December 14th, 2015 - Filed under Social Media

Around 94% of the SMBs strengthen the social media in the United States for marketing to their customers. And, it’s been found that many of those are very good at it. 60% of SMBs declared that social media marketing has received new audiences and opportunities to improve their branding.

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When your business becomes more successful, then it might become better at social media marketing. It has also been discovered that 91% improved brand awareness through social media and 82% gathered leads through users, brand awareness and leads. Read more…

15 Types of Social Media Fans and Followers

October 1st, 2015 - Filed under Social Media

What is the one thing all your social media followers and fans have in common? Quite simply, they follow you across your different social media accounts. In many instances, this is where the similarity ends. Your social media fans can range greatly – from fans who re-pin, Like and retweet your posts at every opportunity, to the furious ‘fans’ who follow you across various platforms to share their negative customer experience.

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By gaining a greater understanding of the different types of consumers of your social media posts, you can form a solid strategy to generate engaging content. Hitting the right note with your posts is crucial to get your followers to take action and share, like, comment and repost your content. Read more…

9 Most Effective Social Media Management Strategies

July 18th, 2015 - Filed under Social Media

When the going gets tough, the tough gets going! Competition in any business is increasing, especially in the field of social media where it has become a manifold in recent years. New social networking sites are appearing and more and more customers are becoming members (only in LinkedIn, one new member joins every 2 seconds). Hence, it becomes very much necessary to manage your social media to keep business growing.

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It is also true that using only the old strategies of social media management would no longer suffice. New experiments and testing must be done to create a fresh social media strategy. Here are some new methodologies for social media management, which one should use to accelerate his business. Read more…

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