With the evolution of Internet, many new concepts came into existence and those new technologies have changed the way we live. Big data is one of those inventions that not only gives economic impact but, it has dramatically changed our life styles. We can use these big sets of data from prediction of war to the prediction of number of diapers going to be sold this week. So first understand what big data is.
Few inventions have profound effects on our lives, like the way we work, play or either socialize, and smartphone is one of such inventions. Evolve with the features of sending text or emails, the inclusion of cameras, navigation, entertainment, ordering food and lots more, no one could expected that this small device will eventually become the necessity of life. As the technology and devices are changing drastically, so do the methods of marketing.
In 2015 the traffic from mobile devices has exceeded the numbers come from desktop users, this new trend of internet usability has opened the new avenues for marketers to reach customer, now intent marketing professionals are creating dialogues, and forging relationship with customers in an irresistible manner. There were the days when we have top-down communications for days with the customers and badly aligned campaigns for customer outreach, today we have immense data than ever before, to create innovative marketing strategies, below we will discuss some mobile marketing trends that will work in 2016. Read more…