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Best Free SEO Tools and Services for Your Blog or Website (Top 25)

Updated on by in Web Development

Search engine optimization (SEO) is the process of improving the visibility of a website in organic search results for a specified set of key phrases. In general, the higher a site ranks in the search results list, the more visitors it will receive from the search engine’s users. When it comes to optimizing a personal website or blog for the search engines, some people will make use of backlinks, anchor text, keywords, etc. or pay a SEO company thousand of dollars to get it done. If you are new to web development and can’t afford to pay for SEO, why don’t you try some free tools and services that are available online for web analysis?


In this article, we are going to introduce you some of the best and most useful SEO tools that you can use to optimize your website and move your search engine position higher for free! Enjoy.
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Google Webmaster Tools
Submit your website or blog URL to Google Search Engine using Google Webmaster Tools. It provides you with detailed reports about your pages’ visibility on Google.

Google Adwords – Keyword Tool
With Google Adwords Keyword Tool, you can either enter a keyword phrase to find related keywords, or you can enter your website URL (or your landing page) and Google will then identify useful keywords.

Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. With this powerful yet easy-to-use tool, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Broken Link Checker
This link checker looks for issues in links, anchors and referenced objects in a web page, CSS style sheet, or recursively on a whole web site.

SEOBook Search Engine Optimization Tools
SEOBook offers a wide array of free and paid SEO tools to SEO professionals and DIY webmasters including Keyword Suggestion Tool, Robots.txt Tools, Mega Tag Generator, Link Suggestion Tool, Page Comparison Tool and more.

SEO for Firefox
SEO for Firefox pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results.

Page Rank Checker
The free PR checker tool enables you to check the current Pagerank of your web site instantly via the provided form.

Xml Sitemap Generator
Xml Sitemap Generator lets you create an XML sitemap that can be submitted to Google, Bing, Yahoo! and other search engines to help them crawl your website better.

Wordtracker is a keyword research tools for SEO, PPC, link building and blogging.

Website Grader
Website Grader is a free SEO tool from HubSpot that provides an Internet Marketing Report for your website.

SEO Chat Tools
The SEO Chat Tools were designed to assist you in configuring your website(s) for search engine optimization within the different search engines. provides duplicate content validation tool and search engine spider simulators.

Browser Shots
Your site needs to be viewable in all web browsers to maximise visitors and traffic. You can use Browser Shots to check your website as it makes screenshots of your web design in different operating systems and browsers.

SiteTrail provides website analysis, stats and analytics that let you get information about site traffic, social media, reports, servers, research, worth, content and more.

Internet Business Promoter (IBP) is a multi-award winning website promotion software tool that helps you get high search engine rankings and more website visitors to increase your revenue.

Feed Validator
This is a validator for syndicated feeds. It also validates Atom feeds. To use it, simply enter the address of your feed and click Validate. If the validator finds any problems in your feed, it will give you messages for each type of problem and highlight where the problem first occurs in your feed.

Keyword Discovery
Keyword Discovery compiles keyword search statistics from all the major search engines world wide, to create the powerful Keyword Research tool. It can tell you the search phrases people use to find products and services, as well as the search terms that drive traffic to your competitors.

AddMe provides a variety of powerful search engine submission services. It submits your URL to a wide variety of search engines helping you promote your site. Keyword Density Analyzer
Shows keyword density and placement of web pages. Among other things the tool features options to show the page’s headers, page elements, outgoing links, Google Pagerank, the guessed language, location of the server and more!

Back Link Checker
Use this SEO tool to view your website backlinks and overall visibility on Google.

A tool to check at-a-glance the link popularity of any site based on its ranking (Google PageRank, Alexa Rank, Technorati etc.), social bookmarks (, etc), subscribers (Bloglines, etc) and more!

Article Underground Keyword Density Analyzer Tool
Use AUKDAT to find out what keywords appear on your web pages and test how many times they occur. This online analysis tool will even check your meta tags and warn you if it finds errors.


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