Believe it or not, email marketing is one of the most effective marketing channels for businesses. After all, the people on your list have already given you permission to email them, so they must be at least somewhat interested in your product or your company. But we all get a lot of email, every single day. Be honest — how many emails from companies do you open, and how many do you delete as soon as they come in?

The best way to get people to open your email is by giving it a great title. The title is the first thing your subscribers see, and if it isn’t a good one, it will probably be the last thing they see before sending your important message straight to the trash. There is a lot of good advice out there about how to write an email title that people will pay attention to. Here are 10 types of email titles that most people will ignore. Read more…

In today’s digital age, communication is easier and more convenient than ever before. One method that has stood the test of time is SMS (Short Message Service), which allows users to send short text messages to each other’s mobile phones. While there are many ways to send SMS messages, one often-overlooked method is through email. Email to SMS gateways provide a simple and effective way to send text messages from your email account to a mobile phone.

In this article, we’ll explore the concept of email to SMS gateways, how they work, and provide a comprehensive list of email to SMS gateways for various carriers around the world. Read more…

Which elements of email do people see first of all? When the inbox message is not opened yet, that’s subject line and (optional) preheader text. With Gmail, other pre-opening things are their promo annotations but this innovation is a matter for separate posts as well as subject lines… so let’s skip them and proceed with the next stage.

Well, the email subject turned out to be strong enough and the recipient opened it. Regarding promo newsletters, the very first thing people see in the email body is a banner.

Should we scroll the email down to the bottom or just close and remove it? Banner is a key factor to make this decision. It’s the face of the promo campaign and has a direct impact on performance rates and overall success. Therefore, we should design it outstanding, noticeable and attractive. Read more…

Newsletters offer a simple and affordable way to communicate with your network and strengthen your brand. One of the best ways to keep in touch with your customers and keep them up-to-date on all of your specials and company news is by sending out a newsletter. You can send this newsletter out monthly or weekly, or whatever frequency you deem right. However, the important part is to be consistent. Not only do you need to be consistent with your newsletter, but you need to give your customers a reason to wait for receiving your newsletters.

There are a lot of experts proclaiming that this way of promoting is dead or is dying. When you look at the numbers, you will find that it is actually growing in acceptance as more and more accounts are being created. Read more…

All organizations make use of various email marketing tools as well as resources. These tools and resources make the functioning of sales, marketing as well as promotional activities way easier and more professional. However, so many of such tools are available in the market these days that one is confused as to which one to opt for!

Well, to make it a little easier, here’s a list of the top 20 picks for free email marketing tools and resources: Read more…

Every professional who works on the computer and the Internet use Microsoft Outlook for most of the communication. That is why Outlook has become one of the most popular and powerful email client available in the Windows and offered in the Microsoft Office Suite. The reason why it has obsolete other email software or email services through the browsers is its features that help the enterprises, companies and professionals in communicating with each other.

The Microsoft Outlook is much advanced than the usual email, web services providing companies by blending the calendar, task managers, contract managers, note taking tools and journals. Due to this, the Microsoft Office came forward as a powerful platform that provides out of the box services. Moreover, there are many add-ins and plugins available on the Internet that can increase your productivity related to all the work which you from Microsoft Outlook. Read more…

Creating a Gmail business account has become a huge necessity these days for business people as it provides a safe way to interact with the targeted audience and share the location with multiple users in minutes. It is quite important that you create a business account properly or get it suspended in seconds if the instructions are not followed properly. Some people think why they need to create Gmail business account.

Here are the certain reasons, why you should create a business account: Read more…

Gmail is powered by Google. It was created for sending and receiving email. But, now you can manage and organize your Gmail account in more organized manner by customizing your emails to save your precious time. Generally, people are not aware of the diversity of Gmail account therefore, they don’t know much about the Gmail.

This article will share 15 effective tips to better manage your Gmail. You can manage your Gmail in a better way after reading the following tips. Read more…

A newsletter is a combination of news and updates about a company or organization that are compiled on the weekly or monthly basis to let the customers know what is happening around. It also helps you promote products and brands, sharing expertise, and covering common issues.

To have a professional impact over the target users of your website, you have to compile an impressive template according to your business needs, whereas you can download one of the free available templates that fit your requirements. Read more…

The beauty about trying out online marketing now is that you don’t have to start from scratch and lack initial motivation when building email templates for customers and followers. There are website which offer free email templates that you can download. These templates can serve you well as guides or files you can build on to develop better and more powerful designs and messages to send across.

Thanks to these free email templates, you can save more efforts and time in accomplishing and planning for your core business services and have less worries about composing designs and layouts in emails. In this article, we will share the top 10 websites where you can find great references. Read more…

Emails have often been quite undermined when it comes to marketing when compared with other tactics such as social media marketing on platforms such as Facebook and Twitter or strategies such as Google Adwords. However, as per a latest study emails are now considered 40 times better marketing strategy than the others.

Now to overrule all the myths you need to know the fact that three time more users use emails than leading social networking platforms such as Facebook and Twitter and they are around 2.17 billion. Read more…

There are several ways of indirect marketing. From sending leaflets to sending newspapers and newsletters to customers and users who have subscribed to a certain service or a company, these have been some of the more traditional concepts of keeping the public updated with the latest news. In the world of technology and modern day internet, there are some new and automated ways to execute the same concept of sending newsletters and leaflets. These are called e-newsletters or e-leaflets and even electronic newspapers. Usually companies and agencies send such newsletters to the public through their email or correspondence addresses, which not only makes them personal, but also very direct.

When working on electronic and email based newsletters, it is very important for a company to ensure that the users are targeted on two levels. Read more…

With more than 100 billion messages sent each day, the email remains one of the most popular forms of electronic communications to date. Whether we’re talking about personal or marketing emails, we all get several of them on a daily basis, and while on most occasions we know exactly who the senders are, there might be times when an email comes from an unknown source. Keep in mind that it’s the Internet we’re talking about, so there’s no such thing as complete anonymity.

Here are 10 tips to identify the person who’s behind an email address. Read more…

So you want to send anonymous emails while keeping your identity secret? Well you should then read through this article and learn how to do it.

Despite there are plenty of free and feature-rich email services such as Gmail, Yahoo! Mail and Outlook offered by some well-known Internet companies, many users still feel unsafe when it comes to online privacy. Just like most of the websites and free online applications, these email services are ‘free’ simply because they generate revenue through online advertising.

These days, most of the online ads are tailored made for each and every service user. To do that, web service providers would need to get as much as private information from you so that they can show you ads based on your interests, or in other words, ads that you are most likely click through. Read more…

In the late 90s, email marketing emerged on the scene as a unique, highly advanced and extremely effective alternative to the older more traditional marketing methods. Email marketing involved using emails to acquire clients, increase brand awareness and nurture new leads. Personalized e-mails were sent to acquire new customers and retain existing customers, convincing them to purchase a particular product or service.

It’s been more than 2 decades since email marketing took the world of marketing by storm, but it has lost none of its sheen and remains as effective today as it was in the past. It continues offering excellent ROI compared to other digital channels such as social media or online display advertising. Read more…