Optimization is the key to gaining more organic traffic through the search engines, but many website owners have a hard time balancing readers and optimization. You can add many keywords and fret over keyword density, but that might make your content look rigid and unappealing. You can write only for readers and forget about SEO, but that can hurt your search engine rankings. These five optimization strategies will show you how to improve your SEO without reducing the quality of your content.

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There was a time when some webmasters result to shady methods to get a good placement in Google. They employed black hat search engine optimization (SEO) techniques such as keyword stuffing, invisible text, and doorway pages to get great rankings in results pages.

It would have been better if those who manipulated the results provided something of value. Sadly, that was not the case. Instead of getting highly relevant content, users were provided with info that had no substance whatsoever. Read more…

Search engine and social media marketing have become essential components of any business plan in the 21st century and chances are you are already utilizing social media accounts like Facebook, Twitter and Pinterest to market your company or your blog.

With everyone and their nephew diving headfirst into the social media marketing pool, it can seem daunting to rise above the deluge and effectively increase brand awareness, generate a following and build brand authority and trust.

Thus it has become vital that you get on the cutting-edge of the social media landscape, and take advantage of the latest developments before your competition and every other marketing imitator gets their foot in the door. Read more…

Social media, the online media platform that has turned the world of communication and mass media head over heels. From communication to advertising, from personal communication to mass communication, social media has forayed into almost every business vertical and sector. This has been the trend in the past ten years, and certainly will be so in the foreseeable future.

At its current rate of gaining prominence, it could soon slay other traditional media forms such as print and broadcast media. The current social media revolution has been spurred on by increased access to and widespread usage of broadband Internet around the world. At this juncture, social media has become an irresistible force of the Internet world. Read more…

Every year, Google makes hundreds of changes to its search algorithm with the aim of providing quality web pages to its users. The giant search engine also applies over 200 different signals to reward websites with quality contents by ranking them high in the search results. On the other side of the coin, Google penalizes low-quality websites by either lowering their search rankings or removing them off from the search results.

Last year Google has rolled out its major algorithm change called “Panda”. While the update has improved rankings for a large number of high-quality sites, it has also identified low-quality sites and upgraded their rankings. Early this year, another algorithm update named “Penguin” was released to penalize websites that employ webspam techniques such as keyword stuffing, cloaking and link schemes.

Google has been emphasizing many times on its blog and help forum that we should make sure our sites comply with its quality guidelines and develop more unique, original and quality contents rather than focusing on any algorithm tweaks. Having said that, if we can step into Google’s mindset to find out how it has been looking for high-quality websites. That will certainly save us a lot of time and efforts. Below we’ve compiled a list of ranking signals and guidance that might be used by Google to determine how websites rank in the search results. Read more…

Which is the best website to check Google search algorithm updates? Every year, Google rolls out changes to its search algorithm with the aim of providing better search results to Internet users. While most of the changes are minor, every once in a while the Internet giant will make significant algorithmic changes such as Panda and Penguin updates which greatly affect the ranking of search results.

As a website owner and search marketer, we should keep ourselves updated with the latest Google algorithmic changes. It helps us to understand how Google ranks the search results so that we can make necessary changes to our website driving more organic web traffic. Below we’ve compiled a list of website, blog and forum where you can keep track of Google updates making your SEO (search engine optimization) effort easier. Read more…

Link building is an old search engine optimization strategy that has existed for years, nearly since the first days of Google’s algorithmic existence. Social networking, on the other hand, has only been around since roughly 2007 or thereabouts. However, despite its newness, it’s slowly starting to supplant or at least rival long standing backlinking strategies.

One particular factor that has wrought enormous changes on the entire field of optimization is Google newfound insistence on and enforcement of actual quality in websites; you’re no longer going to cut it simply by creating thin content, spamming out a bunch of cheap links to whatever websites you can and stuffing your website with keywords to the point of unreadability. Google now wants search rank to be guided at least in large part by human interest and as much of it as possible within your niche. Read more…

Interlinking blog content is one of the best ways to keep visitors stay longer on your site. It provides a good opportunity for new visitors to explore more blog posts and pages, encouraging them to understand your site better. Additionally, if your blog contents are well interlinked, not only it helps visitors to easily navigate throughout your site, but also makes sure that search engine spiders can successfully crawl your site and index contents faster. SEO wise, interlinking improves your site and page ranking on the Google search results.

To help you interlink your blog posts, pages and keywords easier, below we’ve compiled a list of WordPress plugins which you’ll find them helpful. Any other easy ways you know for interlinking blog content, let us know in the comments section below. Read more…

In the previous post, we talked about getting links from high Page Rank websites and blogs can help you improve your site’s SEO and increase your PageRank score. But before that, you need to make sure the backlinks you obtain do not contain “nofollow” attribute as this kind of links won’t give you any SEO benefits. To make your life easier, below we’ve gathered some search engines for you to dig out websites and blogs that allow you making comments and generating backlinks without “nofollow” tag. It’s important to make constructive and useful comments, contributing value to the post’s discussion. Bear in mind that any spam comments you make will be easily filtered by the system like Akismet or manually deleted by the site owner. So please, don’t spam!

In addition, we’ve also included useful Firefox addons and Chrome extensions assisting you to highlight “dofollow” and “nofollow” links on any webpage you surf. Read more…

When it comes to running a successful website or blog, the first thing you should do is to publish quality and unique web contents to build a strong base of royalty audience. The next thing you need to do is to have an effective strategy for increasing your site’s traffic. On the web, you’ll find many blogs and forums sharing a variety of tricks that claim to be useful for enhancing web traffic. If you decide to give those tricks a try, make sure they comply with Google’s website quality guidelines to avoid your site from being penalized or even banned by Google.

Today we’ll be focusing on how you can get more traffic from Google search engine through obtaining quality backlinks. Read more…

Link building plays an important role to determine the success of your website’s SEO (Search Engine Optimization). Every webmaster wants to get higher search result ranking for website or blog. If you managed to get your targeted keywords ranked on the first page of Google search results, you’ll receive tremendous traffic to your site. On the contrary, if your site is not SEO optimized with targeted keywords appeared on page 5, 6 or 7, people are unlikely to reach your page. In short, the better your website is SEO optimized, the more traffic you’ll receive. And, the most effective way to boost your site’s SEO is through link building.

There are many ways can be used to reach out webmasters and drive backlinks from their sites for free, but most of them are time consuming. In today’s post, we would like to recommend you some reputable and reliable tools that can make the process much faster and easier, bringing your link building and SEO campaigns to the next level! Read more…

Every month Google will make a number of changes, both major and minor, on its search results ranking algorithm to stay relevant for search queries. Since the release of Google’s major update called Panda in 2011, most of the websites and blogs were affected significantly. Some webmasters were benefited from the update, receiving record-high traffic and ad revenue. On the other side of the coin, many site owners and bloggers were hit badly, experiencing a drastic drop in web traffic up to 80%.

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There are numerous search engine optimization tips tossed around all over the web and many sites have their top ten, top 20 and even top 50 lists of things that a proper SEO campaign must have. Unsurprisingly, SEO can easily become confusing to anyone just starting out in the business of optimizing their web pages. Aside from all the confusion, there is also the question of all those Google algorithm updates that everyone seems to keep talking about and describing ways to deal with them. Finally there is the whole confusing issue of what constitutes “bad” black hat SEO and “good” White hat SEO. Again, confusion isn’t hard to come by.

Despite all the different tips and tricks scattered across the internet, despite the constant Google updates and despite the varying definitions of both white hat and black hat SEO, there are in face several absolutely bulletproof and rock solid SEO procedures that always apply and almost certainly always will apply to any website despite any algorithm changes or new trends. Let’s go over these now. Read more…

The first question you probably ask when concerning SEO is usually, what is it? Well the initials stand for Search Engine Optimization, and it means exactly what it says. You use SEO strategies to make your website appear in online search engines more frequently and on the top of the search page with your keywords. It may sound a little complicated, but it really isn’t.

When you use a search engine you are using a keyword or words to find the most relevant content that applies to you. This is the search engines job, and it can be pretty difficult sifting through billions of web pages worldwide to find you the most relevant article. To make this job easier, search engines use complex algorithms with data collected from every webpage around the world to create relevant search results. Read more…

When coming up with your own SEO titles for a blog, there are 5 ways that can help increase your chances of getting traffic and decreasing your competition.

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