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Archives – December, 2012

Content Partners are Kingmakers

Updated on by in Info & News

I always encourage marketers to make a content marketing strategy, and to create an editorial plan for their content in the way that publishers do. “But where does all this content come from? I don’t have the time. I’ve got my regular job to do, never mind writing blogs and making videos!” Yes, it does all take time and effort, not to mention industry knowledge and creativity. But not necessarily yours…


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