Top 35 Best Tools to Track Online Trends

Posted on February 25th, 2025 by Quertime Team in Web Tools

In the fast-paced digital world, staying ahead of online trends is crucial for businesses, marketers, influencers, and researchers. Whether it’s tracking emerging topics, analyzing consumer behavior, or identifying viral content, trend-tracking tools provide valuable insights that help individuals and organizations make informed decisions. These tools monitor search trends, social media discussions, news articles, and market movements in real time, enabling users to capitalize on opportunities before they fade.

With the rise of artificial intelligence and big data analytics, online trend-tracking platforms have become more powerful than ever. They offer advanced features such as keyword tracking, sentiment analysis, competitor monitoring, and predictive analytics to help users stay ahead of the curve. Whether you are a content creator looking for the latest viral topics, a brand monitoring consumer sentiment, or a researcher analyzing digital patterns, using the right tools can make a significant difference.

In this article, we explore the Top 35 Best Tools to Track Online Trends that provide real-time data, in-depth analytics, and intuitive dashboards to help you navigate the ever-evolving digital landscape. From social media monitoring to search engine insights, these tools will ensure you never miss a crucial trend.

Search Trend and Keyword Tracking Tools

1. Google Trends

Google Trends is a powerful tool that tracks the popularity of search queries over time, allowing users to analyze interest in specific topics, keywords, and phrases. It provides real-time data, geographic trends, and related search queries, making it valuable for marketers, researchers, and content creators. Google Trends helps businesses identify seasonal trends, track brand mentions, and compare keyword performance. It also offers trending searches and breakout topics, which can help users capitalize on emerging trends. By using historical data and regional insights, Google Trends is a must-have tool for anyone looking to understand and predict online search behavior.

2. Exploding Topics

Exploding Topics is a trend discovery tool that identifies emerging topics before they become mainstream. It analyzes online discussions, social media mentions, and search data to highlight fast-growing trends across various industries. Designed for marketers, entrepreneurs, and content creators, Exploding Topics helps users stay ahead of the competition by providing insights into rising niches. The platform offers trend analysis over different time frames, from weeks to years, allowing businesses to make data-driven decisions. With its automated trend detection and curated reports, Exploding Topics is an excellent tool for spotting early opportunities and capitalizing on upcoming market shifts.

3. Ubersuggest

Ubersuggest is a comprehensive SEO and keyword research tool developed by Neil Patel. It helps users analyze search trends, discover high-performing keywords, and gain insights into competitors’ strategies. Ubersuggest provides keyword volume, cost-per-click (CPC), and competition metrics, making it ideal for content planning and search engine optimization. Its “Keyword Ideas” and “Content Ideas” features help users find trending topics with high engagement potential. Additionally, Ubersuggest’s backlink analysis and domain overview allow businesses to refine their digital marketing strategies. With its user-friendly interface and free-tier access, Ubersuggest is an essential tool for tracking online trends and optimizing content.

4. SEMrush Trends

SEMrush Trends is a powerful tool designed for competitive market analysis and trend tracking. It provides insights into website traffic, audience demographics, and industry trends, helping businesses benchmark their performance against competitors. SEMrush Trends includes features like “Traffic Analytics” and “Market Explorer,” which allow users to identify rising industry trends and consumer behavior shifts. By tracking organic and paid search trends, the tool helps businesses optimize their digital marketing strategies. SEMrush Trends is particularly useful for marketers looking to identify growth opportunities, understand customer interests, and stay ahead of market changes in a competitive digital landscape.

5. Ahrefs Content Explorer

Ahrefs Content Explorer is a powerful research tool for discovering trending content across the web. It allows users to analyze millions of articles based on social shares, organic traffic, and backlink profiles. The tool helps identify high-performing content in any industry, making it invaluable for content marketing and SEO strategies. Ahrefs Content Explorer enables users to filter results by publication date, domain rating, and traffic metrics, providing deep insights into content trends. Additionally, it highlights evergreen topics that consistently attract traffic. For businesses and marketers looking to capitalize on trending content, Ahrefs Content Explorer is an essential tool.

6. Answer the Public

Answer the Public is a visual keyword research tool that helps users understand search behavior by aggregating autocomplete data from search engines. It generates a mind map of questions, prepositions, and comparisons related to a specific keyword, providing valuable insights into trending topics. This tool is widely used by content creators, marketers, and SEO professionals to generate ideas for blog posts, videos, and FAQs. By analyzing the most commonly searched queries, Answer the Public helps businesses tailor their content strategy to audience interests. Its intuitive interface and real-time data make it an excellent resource for discovering online trends.

7. TrendSpider

TrendSpider is an advanced trend analysis tool primarily designed for traders and investors. It uses artificial intelligence to automate technical analysis, identify patterns, and track market trends. The platform provides real-time data, customizable alerts, and multi-timeframe analysis to help users make informed trading decisions. TrendSpider’s “Smart Charts” and “Raindrop Charts” offer unique insights into price movements and trend shifts. While it is mainly used in the financial sector, its data-driven approach can also be valuable for identifying broader online trends. For those looking to leverage AI-driven analytics in trend tracking, TrendSpider is a cutting-edge tool worth exploring.

Social Media Trend Tracking Tools

8. BuzzSumo

BuzzSumo is a powerful trend-tracking tool designed for marketers, content creators, and businesses to discover trending topics, viral content, and influencer insights. It enables users to analyze what content performs best on various social media platforms by providing data-driven insights on engagement, shares, and backlinks. With real-time content discovery and competitive analysis, BuzzSumo helps brands stay ahead of industry trends. The tool also offers alerts for brand mentions and keyword tracking, making it an essential resource for social listening. Whether for SEO, content marketing, or digital PR, BuzzSumo provides valuable insights to improve online visibility and engagement.

9. TrendSpottr

TrendSpottr is an advanced trend prediction tool that helps users identify emerging trends, breaking news, and viral content before they gain mainstream popularity. It leverages AI-driven algorithms to analyze vast amounts of social media data, highlighting trends relevant to specific industries, markets, or keywords. Businesses, marketers, and influencers use TrendSpottr to optimize their content strategies, enhance brand positioning, and capitalize on early trends. The platform also provides sentiment analysis, influencer tracking, and predictive analytics, making it an essential tool for proactive social media marketing and reputation management. Its real-time alerts keep users informed of trending conversations.

10. Brandwatch Consumer Research

Brandwatch Consumer Research is a powerful AI-driven tool that allows businesses to analyze consumer conversations across social media, forums, blogs, and news sites. It provides deep insights into audience behavior, brand perception, and trending topics by collecting and analyzing vast amounts of online data. The platform’s sentiment analysis and keyword tracking features help brands understand their audience’s emotions and interests. Brandwatch also integrates with major social networks and marketing platforms, offering detailed reports and competitive benchmarking. With its predictive analytics and historical data insights, businesses can make informed decisions and stay ahead of emerging trends in their industry.

11. Talkwalker

Talkwalker is a leading social listening and analytics tool that tracks online conversations across social media, blogs, news sites, and forums. It offers real-time insights into brand mentions, trending topics, and audience sentiment, helping businesses monitor their reputation and respond to emerging trends. Talkwalker’s AI-powered platform provides visual recognition, influencer identification, and competitive benchmarking. With customizable dashboards and automated reporting, it streamlines data analysis for marketing teams. The platform also includes predictive analytics, enabling brands to anticipate market shifts and consumer preferences. Talkwalker is ideal for brands seeking comprehensive trend analysis and audience engagement insights.

12. Sprout Social

Sprout Social is a robust social media management platform that includes trend tracking, social listening, and analytics tools. It helps businesses identify trending hashtags, topics, and brand mentions across major social networks. With powerful AI-driven insights, Sprout Social enables marketers to analyze audience engagement, measure campaign performance, and track competitors. The platform’s intuitive dashboard provides customizable reports, sentiment analysis, and keyword tracking. Additionally, its influencer identification and collaboration features help brands leverage emerging trends effectively. Sprout Social’s automation tools streamline content scheduling and engagement, making it an all-in-one solution for social media monitoring and trend analysis.

13. Hootsuite Analytics

Hootsuite Analytics is a comprehensive social media analytics tool that helps businesses track performance metrics, monitor trends, and optimize their social strategies. It provides in-depth insights into audience engagement, content reach, and brand mentions across multiple platforms. Hootsuite Analytics offers real-time monitoring of trending topics, hashtags, and competitor activities, enabling brands to stay ahead in the digital landscape. The tool’s customizable dashboards and automated reporting streamline data analysis, making it easier to identify patterns and adjust strategies accordingly. With sentiment analysis and keyword tracking, Hootsuite Analytics empowers businesses to make informed, data-driven decisions for effective social media marketing.

14. Keyhole

Keyhole is a real-time social media analytics and trend-tracking tool that helps businesses monitor hashtags, keywords, and brand mentions. It provides detailed insights into audience engagement, influencer performance, and sentiment analysis, making it ideal for marketers looking to optimize their campaigns. Keyhole’s predictive analytics feature helps brands identify emerging trends and track competitor activities. The platform also offers AI-powered reporting, which simplifies data visualization and decision-making. Its user-friendly dashboard makes trend tracking easy, providing actionable insights to enhance social media strategies. With real-time monitoring and historical data analysis, Keyhole is an essential tool for trend-driven marketing.

15. Awario

Awario is a powerful social listening and trend-tracking tool designed for brands and marketers to monitor online conversations and discover emerging trends. It scans social media platforms, blogs, and news sites for brand mentions, keywords, and competitor activities. With real-time alerts and sentiment analysis, Awario provides valuable insights into audience perception and engagement. The tool helps businesses identify influencers, measure campaign performance, and track industry trends effectively. Its data-driven approach allows brands to respond to shifts in consumer behavior and capitalize on trending topics. Awario’s intuitive interface and customizable reporting make it a valuable asset for digital marketing.

16. Emplifi

Emplifi is a customer experience and social media analytics platform that provides advanced trend-tracking capabilities. It helps businesses monitor brand mentions, social conversations, and influencer activities in real time. Emplifi’s AI-driven insights enable marketers to track audience sentiment, identify emerging trends, and optimize their content strategies. The platform’s competitive benchmarking and campaign performance analysis tools provide brands with a clear understanding of their market position. With automated reporting and customizable dashboards, Emplifi simplifies trend analysis and audience engagement. It’s an essential tool for businesses looking to enhance their social media presence and stay ahead of industry trends.

17. Meltwater

Meltwater is a leading media intelligence and social listening tool that helps businesses track online trends, monitor brand mentions, and analyze audience sentiment. The platform collects data from social media, news sites, blogs, and forums, providing comprehensive insights into trending topics and consumer behavior. With AI-powered analytics, Meltwater helps brands identify influencers, track competitors, and measure campaign impact. Its predictive analytics feature enables businesses to anticipate industry shifts and adjust strategies accordingly. Meltwater’s customizable reports and real-time alerts make it a valuable tool for PR professionals, marketers, and brand managers aiming to stay ahead in the digital space.

18. Brand24

Brand24 is a real-time social media monitoring tool that enables businesses to track online conversations, analyze brand sentiment, and discover emerging trends. It scans social media, blogs, forums, and news sites for relevant mentions, providing detailed insights into audience engagement and competitor activities. Brand24’s AI-powered sentiment analysis helps businesses understand customer perceptions and identify potential crises early. The tool also offers hashtag tracking, influencer identification, and customizable reports, making it ideal for trend-driven marketing strategies. With real-time alerts and historical data analysis, Brand24 helps brands stay ahead of social media trends and optimize their online presence.

News and Media Trend Monitoring

19. Google News

Google News is a powerful tool that aggregates news from multiple sources worldwide, allowing users to stay updated on trending topics in real time. It offers personalized feeds based on user preferences and provides a comprehensive view of breaking news, industry updates, and global events. Users can filter news by categories such as business, technology, entertainment, and health. With its AI-driven recommendations, Google News ensures that users receive the most relevant articles from credible sources. Additionally, it enables users to follow specific topics or publishers, making it an essential tool for media trend monitoring.

20. Feedly

Feedly is a content aggregation platform that helps users track the latest trends in news, blogs, and industry insights. By curating feeds from various sources, Feedly allows individuals and businesses to stay informed about emerging topics in their fields. It integrates with AI-powered tools like Leo, which filters and prioritizes content based on user interests. Users can categorize feeds, create boards, and share articles with teams for seamless collaboration. Feedly is widely used by journalists, researchers, and marketers who need to monitor online trends efficiently. Its integration with third-party apps makes it a versatile trend-tracking tool.

21. Flipboard

Flipboard is a digital magazine-style news aggregator that curates trending stories from various sources based on user preferences. It provides a visually engaging way to discover news, industry updates, and social media trends. Users can follow topics, create personalized magazines, and share articles with their networks. Flipboard’s algorithm recommends relevant content, ensuring users stay updated on the latest happenings. It also allows businesses and marketers to monitor industry trends and consumer insights. By integrating news from top publishers, blogs, and social media, Flipboard is a valuable tool for tracking media trends in a visually appealing format.

22. Pocket

Pocket is a content-saving and trend-tracking tool that allows users to bookmark articles, videos, and web pages for later reading. It helps users stay updated on trending topics by curating high-quality content from trusted sources. With its recommendation feature, Pocket suggests trending stories based on reading habits and interests. Users can organize saved content with tags, making it easy to revisit important information. The app also offers a distraction-free reading mode and integrates with browsers and mobile devices. For journalists, researchers, and content creators, Pocket serves as an essential tool for monitoring and analyzing online trends.

23. Google Alerts

Google Alerts is a free tool that tracks online mentions of specific keywords, helping users monitor trends in real time. By setting up alerts, users receive email notifications whenever new content related to their chosen topics appears on the web. This tool is widely used for brand monitoring, competitor analysis, and industry trend tracking. It helps journalists, marketers, and business professionals stay informed about breaking news and online discussions. Google Alerts is customizable, allowing users to choose the frequency of notifications and filter sources. Its simplicity and effectiveness make it a must-have tool for trend monitoring.

24. Reddit Trends

Reddit Trends is a feature that highlights the most discussed topics on Reddit, one of the internet’s largest forums. It provides real-time insights into trending conversations, making it a valuable resource for marketers, journalists, and businesses looking to understand emerging online discussions. The platform categorizes trends by industry, allowing users to track consumer sentiments, breaking news, and viral content. Reddit’s community-driven nature ensures that its trends reflect genuine user interests and opinions. With Reddit Pro Trends, businesses can leverage data-driven insights to inform their marketing strategies, product development, and content creation efforts.

E-commerce and Consumer Trends

25. Jungle Scout

Jungle Scout is a comprehensive Amazon product research tool that helps businesses and entrepreneurs track e-commerce trends. It provides insights into consumer demand, competition analysis, and product performance using advanced analytics. With features like sales estimates, keyword tracking, and supplier sourcing, Jungle Scout enables sellers to identify profitable opportunities. Its AI-powered trend analysis ensures businesses stay ahead of market changes. Whether launching a new product or optimizing an existing one, Jungle Scout offers data-driven insights to maximize sales potential. It is an essential tool for Amazon sellers looking to track and capitalize on emerging consumer trends.

26. GlobeTrader

GlobeTrader is an online tool that monitors global trade trends, providing valuable insights into international markets. It helps businesses track supply chain movements, trade policies, and consumer demand across different regions. The platform aggregates data from various sources, offering reports on market fluctuations and emerging opportunities. GlobeTrader is particularly useful for importers, exporters, and investors who need to stay informed about global commerce. By leveraging real-time analytics, the tool enables businesses to make strategic decisions based on accurate market trends. It is a must-have resource for companies seeking to expand their global reach.

27. TrendWatching

TrendWatching is a global trend analysis platform that provides insights into consumer behavior and emerging market trends. It helps businesses identify shifts in consumer preferences and innovative market opportunities. TrendWatching offers detailed reports, industry forecasts, and case studies to help brands adapt to changing consumer demands. With its proprietary Trend Framework, the platform categorizes trends into actionable insights, making it easier for businesses to implement them. Marketers, product developers, and business strategists use TrendWatching to stay ahead of industry changes and predict future consumer needs. It is an essential tool for innovation and market research.

28. Think with Google

Think with Google is an online resource that provides data-driven insights into digital marketing trends, consumer behavior, and industry research. The platform offers reports, case studies, and tools to help businesses understand evolving market dynamics. With access to Google’s extensive data, users can analyze search trends, e-commerce shifts, and advertising performance. Think with Google is widely used by marketers and business leaders to craft effective strategies based on consumer insights. Its AI-powered trend analysis helps businesses anticipate customer needs and optimize their digital presence. The platform is a valuable resource for staying updated on online and consumer trends.

AI and Market Intelligence Trend Tools

29. Quid

Quid is an AI-powered market intelligence platform that helps businesses track online trends, analyze consumer conversations, and gain insights into industry developments. It visualizes vast datasets, including news articles, social media, and patent filings, to identify emerging trends and business opportunities. With natural language processing (NLP) and machine learning, Quid uncovers hidden connections and provides actionable insights for competitive analysis, brand positioning, and product innovation. It is widely used by marketers, researchers, and strategists to make data-driven decisions, anticipate market shifts, and develop targeted strategies based on real-time trend analysis.

30. Brandwatch

Brandwatch is a leading digital consumer intelligence platform that tracks online conversations across social media, forums, and news sites. Using AI-powered analytics, it helps businesses monitor brand sentiment, detect emerging trends, and understand audience preferences. The platform provides deep insights through real-time data visualization and competitive benchmarking. Brandwatch’s features include social listening, influencer identification, and crisis detection, making it essential for brands aiming to enhance their digital presence. Companies leverage it for market research, customer engagement, and trend forecasting, ensuring they stay ahead of competitors by responding quickly to consumer demands and industry changes.

31. Trend Hunter

Trend Hunter is a powerful trend discovery platform that helps businesses and creatives identify emerging market opportunities. Using AI-driven algorithms and crowdsourced insights, it analyzes millions of online data points to highlight consumer trends across industries like fashion, tech, and marketing. The platform provides personalized reports, data-driven forecasts, and strategic recommendations for brands looking to innovate. Its Trend Reports and Idea Filters allow users to refine searches based on specific interests, ensuring precise insights. Trend Hunter is widely used by corporations, entrepreneurs, and marketers to stay ahead of evolving consumer behaviors and industry disruptions.

32. Pew Research Center

Pew Research Center is a nonpartisan think tank that provides in-depth data on public opinions, social trends, and market insights. It conducts extensive surveys, demographic research, and media analysis to track evolving societal behaviors. While not a traditional marketing tool, its reports on internet trends, technology adoption, and media consumption patterns help businesses understand shifting consumer mindsets. Pew Research Center’s data is invaluable for companies, policymakers, and academics seeking reliable insights into political attitudes, economic changes, and digital transformations. Its fact-based approach makes it a trusted resource for making informed strategic decisions.

33. NielsenIQ

NielsenIQ is a global leader in consumer intelligence and market research. It provides businesses with real-time data on purchasing trends, brand performance, and shifting consumer behaviors. Using advanced analytics and AI-driven insights, NielsenIQ tracks online and offline sales, customer sentiment, and industry trends. The platform helps companies optimize marketing strategies, identify growth opportunities, and measure brand impact. It specializes in retail analytics, e-commerce tracking, and audience segmentation, making it essential for businesses looking to make data-driven decisions. With its comprehensive market reports, NielsenIQ enables companies to stay competitive in an ever-changing marketplace.

Other Trend and Marketing Analytics Tools

34. Google Analytics

Google Analytics is one of the most widely used web analytics tools, providing in-depth insights into website traffic, user behavior, and conversion metrics. Businesses rely on it to track visitor demographics, engagement patterns, and sources of web traffic. The platform offers powerful reporting features, including real-time data visualization, goal tracking, and e-commerce performance analysis. Google Analytics helps marketers optimize SEO, improve user experience, and measure the effectiveness of digital campaigns. Its integration with Google Ads and other marketing tools makes it indispensable for data-driven decision-making and online trend tracking.

35. SparkToro

SparkToro is an audience research tool that helps marketers identify where their target customers spend time online. It analyzes web and social media behavior to reveal audience interests, preferred websites, and influencers they follow. Unlike traditional analytics tools, SparkToro focuses on qualitative insights, allowing businesses to refine marketing strategies based on consumer preferences. It’s particularly useful for content marketing, influencer outreach, and digital advertising, ensuring brands engage with their ideal audience. By offering detailed reports on audience affinities, SparkToro enables businesses to craft highly targeted marketing campaigns that resonate with their customers.

36. Hotjar

Hotjar is a behavior analytics tool that provides deep insights into how users interact with a website. It features heatmaps, session recordings, and user feedback tools to help businesses understand visitor behavior and identify areas for improvement. Unlike traditional analytics platforms, Hotjar focuses on qualitative data, offering visual representations of user activity. Marketers and UX designers use it to optimize website performance, improve conversion rates, and enhance user experience. With real-time insights into customer engagement, Hotjar enables businesses to refine their online strategies and track trends in digital interactions.

37. Woopra

Woopra is a real-time customer journey analytics platform that tracks user interactions across multiple touchpoints, including websites, mobile apps, and email campaigns. It offers detailed customer segmentation, retention analysis, and automated data reporting. Businesses use Woopra to understand user behavior, optimize customer experiences, and improve engagement strategies. The platform integrates with various CRM, support, and marketing automation tools, providing a unified view of customer activity. Its real-time analytics and predictive insights help brands stay ahead of digital trends, ensuring they deliver personalized experiences and enhance customer satisfaction.

38. Mixpanel

Mixpanel is a product analytics tool designed to track user engagement, retention, and conversion metrics. It helps businesses analyze customer behavior across digital platforms, offering event-based tracking and real-time insights. Unlike traditional web analytics, Mixpanel focuses on user actions rather than page views, providing deeper insights into how people interact with apps and websites. Businesses use it to A/B test features, measure customer journeys, and identify trends in user behavior. With its powerful data visualization tools and AI-driven predictions, Mixpanel enables companies to refine their products, optimize engagement strategies, and stay ahead of market shifts.