Gestalt psychology is an approach to psychology that has seen limited use in the United States from a clinical standpoint. One area in which it has provided stark insight, however, is in the area of web page design and how automatic responses from the human mind can inform better implementation methodologies.

Gestalt is largely founded on the premise that the human mind cognizes organizational features of what is seen before it is ever consciously perceived. In other words, the mind tends to group things according to quick and dirty rules, which allow us to instantly recognize patterns and even notice differences in objects. Read more…