If you have tools that help you monitor your web performance, then they can also help you collect data from your competitors. Although some of them might look familiar and already being used by you, they help evaluate other competitors in the market. Search has been such a dominant factor in the web era, as internet has grown extensively. Thus you have to take into consideration various factors while spying on other companies or let’s just say your competitors.

This is where the marketing tools come into play. Here in this article we discuss some of the best marketing tools that are designed to do the job of being sneaky enough and still be able to capture information for you from your competitors. Read more…

What stops you from growing your website in the way that best suits your brand? It’s the lack of knowledge about different metrics and key performance indicators that drive your website. When you have a website that represents your brand, it is expected to attract potential customers and convert them to loyal customers. There are so many ways a website can endeavor and improve its conversion rate. However, prior to that, it is very important to understand those specific metrics on the basis of which you would try to improve your website performance.

Google Analytics uses two elements to monitor the website performance on different aspects- Dimensions and Metrics. Metrics in simple words, define ‘what exactly happened on your website’ while the Dimensions let you know ‘how it happened’. Read more…

When you are selecting your keywords, you should be specific about your target market. You should rightly identify the growth potential to attract large traffic to your website with higher revenue. You can perform this SEO test just with the three effective steps mentioned below.

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Search engine optimization, SEO, is still highly important to the success of a website and business, yet many individuals and companies are lacking in their SEO skills. Fortunately, it’s not too difficult to make some changes that will help to propel a website into the spotlight and provide some additional success.

Let’s examine five simple techniques, tips, and ideas that you can implement today, which will make a huge difference in your site’s success. Read more…

You may not realize but Google Analytics is an extremely valuable resource that can help you immensely in your SEO efforts. Understanding Google Analytics and using it for SEO purposes can ensure that you optimize your website and get great rankings for the same. However, most of the business owners may not realize the power of the customization features that Google Analytics offers. If you are one of the business owners who is not fully aware of the features of Google Analytics and its ability to transform and guide your website to get ranked better on search engines, you must contemplate signing up with a company offering SEO services.

However, there are some basic tips and guidelines that can be used to keep track of the organic traffic and take corrective steps if needed. The Google Analytics tool is an extremely versatile tool catering to the various SEO needs of the people. You get insights into the number of visitors that are engaging in your content and your website. Besides, using this free analytics tool also enables you to build reports that are customized as per your needs. It is a time saving procedure and a detailed report can be created within minutes. Given below are some resourceful tips that can be incorporated when using Google Analytics for maximum benefit. Read more…