Believe it or not, algorithms are really cool and interesting. I mean, they give us our search results, after all.But how does Google’s algorithm work any guess? And how has it moving forward over the course of so many years?

Algorithms don’t just read the content on the page before determining if it answers your query, they check how recent the information was, whether it is likely to be spam and if the location is relevant to the user. All these things matter if you are trying to rank your website. Understanding how Google algorithms works. Read more…

Google is the world’s biggest and arguably one of the best servers in the world. The founder’s mission in 1995 was to develop a page ranking system based on the rules of academic citation. The founders of Google created this search algorithm with an idea of ranking pages based on how often any other pages cite. This is the very basic premise of Google that few of us can do without.

Here are 28 magical things Google search engine can do: Read more…

Every webmaster sets up the website or update website content with an only objective to make their business noticed by the online searchers. But this can only be possible, if the website content has good ranking in the search engine result page. Today, there are various search engines (such as, Google, Yahoo, Bing, etc.) accessed by the online users and Google is the giant search engine with billions of users from all around the world. According to the survey, 90% of the webmasters prefer their content to be visible with good ranking at Google search engine. It shows that this giant search engine is imperative for every business, who wants to establish their company in the digital world.

Google search engine algorithm has been programmed to bring relevant content to the online searcher according to the query. It is not easy for any webmaster to develop the website content that can perform well on this search engine. Therefore, this blog brings to table some imperative tips from the industrial leaders. But before that, it is imperative to understand how Google search works. Read more…

In the past few years, Google has made a number of meaningful changes to its search algorithms in order to supply people with better content. Though older search engines focused on keyword optimization and the volume of content a site was producing, Google’s new algorithms prioritize user-friendly websites that create their own original content and publish lengthy, well-researched articles.

Google’s changes to its search algorithms have inspired a new wave of search engine optimization strategies. In addition to being concerned with quality more than quantity, modern search algorithms also take social media presence into account as well as the overall design and usability of a site. As a result, content marketing, web design, and social media marketing have become crucial components of current SEO practices. Read more…

Compared to just a couple of decades ago, the way that we’re able to find information has radically changed. Before the internet, discovering what you wanted to know would mean tracking down and asking someone knowledgeable on the subject or finding an educational book or video that provided the answers. For more complicated inquires, this was neither a simple nor quick task.

In 1994, some of the first search engines were coming onto the scene and gaining popularity along the small number of internet users online at the time. Platforms like Lycos, WebCrawler and Yahoo were finally giving people instant access to a wealth of knowledge. Read more…

It looks like as soon as we try to wrap our head on the Google’s latest update on its algorithm, another release will come into the world changing the game. And it is necessary for the people who are involved in the field of SEO must be well known about the updates as soon as it is launched. They should be up-to-date about the happenings all around the world of search engine optimization.

The SEO analysts must have in finger tips about the latest trends and updates in order to understand how the search engine ranks the content and the search engine marketers must recognize the high level trends which drive success marketing campaign. Read more…

There was a time when some webmasters result to shady methods to get a good placement in Google. They employed black hat search engine optimization (SEO) techniques such as keyword stuffing, invisible text, and doorway pages to get great rankings in results pages.

It would have been better if those who manipulated the results provided something of value. Sadly, that was not the case. Instead of getting highly relevant content, users were provided with info that had no substance whatsoever. Read more…

Every year, Google makes hundreds of changes to its search algorithm with the aim of providing quality web pages to its users. The giant search engine also applies over 200 different signals to reward websites with quality contents by ranking them high in the search results. On the other side of the coin, Google penalizes low-quality websites by either lowering their search rankings or removing them off from the search results.

Last year Google has rolled out its major algorithm change called “Panda”. While the update has improved rankings for a large number of high-quality sites, it has also identified low-quality sites and upgraded their rankings. Early this year, another algorithm update named “Penguin” was released to penalize websites that employ webspam techniques such as keyword stuffing, cloaking and link schemes.

Google has been emphasizing many times on its blog and help forum that we should make sure our sites comply with its quality guidelines and develop more unique, original and quality contents rather than focusing on any algorithm tweaks. Having said that, if we can step into Google’s mindset to find out how it has been looking for high-quality websites. That will certainly save us a lot of time and efforts. Below we’ve compiled a list of ranking signals and guidance that might be used by Google to determine how websites rank in the search results. Read more…