You’ve planned a great event, invited the right people and worked out the details. You’ve booked an amazing venue, snagged the best photographer and hired your staff. Now what? The key to any successful event is getting the word out, so knowing how to promote an event successfully is vital to creating a memorable experience.

Read more…

Inspired by the modus operandi of a viral disease, Viral marketing has metaphorically yielded overnight success for several brands big and small. This includes renowned brands like KFC, Dove, Frito Lays and others. Feeding on customer psychology, Viral marketing is the most effective form of marketing strategies in terms of both investment and results.

Theoretically, Viral marketing is a technique that naturally triggers a user’s subconsciousness to perform marketing on behalf of a business through word of mouth marketing. The spark is initiated with any form of a digital campaign including Social media activity or strategic advertisements. Read more…

With the competitive nature of online marketing, startups are turning to the best digital marketing tools to try and leverage on them to gain a competitive edge. While with traditional advertising competing with established businesses was a bit difficult, online marketing when done well offers a chance for startups.

This is because the best online marketing tools provide value for money and a chance to go toe to toe with already established businesses. While it may be difficult for a startup to consolidate information, here is a compilation of nine of the best marketing tools for small business that should come in handy. Read more…

LinkedIn is a valuable professional networking tool if you use it properly. However, if you don´t invest yourself in creating an authentic and professional profile, you will potentially lose your dream job. Therefore, don´t waste your time and start building an outstanding profile!

But, before you even start, let´s check, once again, how could you benefit from LinkedIn? Read more…

The concept of social media marketing is not new to the modern-day marketers. However, the significance of this form of marketing has grown exponentially over the past few years.

If you are involved in marketing practices, you must be aware how tricky social media marketing is. However, you can improve your knowledge and skills effectively by learning crucial things about the various aspects of current social media marketing practices. Read more…