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Latest 20 SEO Tools to Improve Google Search Results Ranking

Updated on by in Search Engines

Improving search results ranking is the most conspicuous thing in the process of Search Engine Optimization. The use of search engine is very common nowadays and people tend to have this inhabit to search for things. Optimizing your website for the right query will help you gain traffic.

There are online tools that will aid you in improving your SEO rankings. All you need to do is identify the right one and make maximum use of that tool. These tools will help you in working productively and smartly altogether. Working hard does matter in SEO but working smarter will add kudos to your business. SEO tools will cater you the smarter way.

Not just that, they will also make sure that you are being served with other important tools as well. Activities like competitor analysis and traffic analysis will also be conducted with the help of these tools. In this post, you will get to know about the latest and the best 20 SEO Tools which will help you in order to improve your website’s Google search results ranking.

So, without further ado, let’s get you started.

1. SEOprofiler
SEOprofiler is a full-featured SEO software tool that helps you with link analysis, competitive intelligence, keyword research and many more. Let’s have a look at its key features and benefits.

Key functions:

  • It can easily be integrated with Google Analytics.
  • Efficient Competitive Analysis.
  • Keyword opportunities if they are not ranking will be notified for the betterment of your SEO rankings


  • Integration with Google analytics will spawn you with all the functions of Google analytics in your tool. Also, you can easily speculate the rankings.
  • Easy to strategize your approach towards the keywords where you are not gaining anything.
  • Beating your competition becomes easy when you know all their moves.

2. SEMrush
SEMrush is one of the elite software in tracking the developments you have made in ranking your keywords. Let’s have a look at the table below for extended features and benefits of this awesome SEO tool.

Key functions:

  • Highly efficient as Keyword Tracking Tool.
  • It gives separate rankings for Google & Bing.
  • Easy to compare your pages with the performance of your competitors.


  • When you have the keyword rankings, there is no need for hectic manual ranking check.
  • The paid version of SEMrush will provide every single details of the data which will help you in understanding the reasons for your ranking surge.

3. Google Keyword Planner
This tool is powered by Google. The functions and benefits are ample in numbers. Let’s have a look at its features and benefits.

Key functions:

  • Help you in researching keywords and trends.
  • Suggests keywords that are relevant to your business. Also gives you suggestions to rank well in SERP.
  • Easy to check your current Google rankings accurately.


  • With clear and concise data about the trends, you can use your keywords accurately to yield maximum results.
  • Analysis of your competitors’ progress will give you new insights that will be beneficial for your business to rank better.

4. Ahrefs
Ahrefs believe to be very competent in tools that provides a complete overview of your web pages and backlinks. Let’s see what features they offer and how can you leverage the benefits.

Key functions:

  • It focuses on the health of backlinks which might affect your rankings as well.
  • It automatically finds the keywords on which your website is ranking well.
  • Efficient competitive analysis of their backlinks as well.


  • You will get an exhaustive report on each and every backlink of your website which will give you idea about the quality of backlinks directed to your website. This will help you to enhance your SERP ranking.
  • Backlink analysis of your competitor will provide you areas of opportunities where you can improve your backlinking process.

5. Advanced Web Ranking
The best part of the Advanced Web Ranking software is that it allows you to choose any of your competitors. Unlike the other SEO tools, you have the liberty to go out of the top 10 results. Let’s have a look on the features and benefits it has to offer.

Key functions:

  • Automation of updated reports.
  • Easy report generation
  • It caters printable reports and localized reports


  • As an SEO manager, this tool gives you all insights you need to analyse your website’s SEO performance.
  • It gives all sorts of details that might affect your SEO rankings.
  • These insights will certainly help you in overcoming where you are lacking and then you can grow efficiently for the same.

6. Authority Labs
Authority Labs makes SEO tracking a child’s play for webmasters. You can leverage it to increase your SEO rankings. Let’s see what it has to offer you.

Key functions:

  • East representation of keyword rankings.
  • Enable you to track localized SEO rankings of your website.
  • Easy to convert the exhaustive reports into pdf files for further use.


  • Get the accurate insights of your Google ranks.
  • If you prefer localized SEO, Authority Labs caters crucial figures that will help you to identify the factors that are affecting your website’s SEO rankings.
  • You will also get optimization tips on all the contents of your website including images, videos, etc. Optimizing all the contents will help you optimize your website accordingly to gain better SEO rankings.

7. Google PageSpeed Insights
This is one of the most powerful tools which serves you all the tenets by which you can excel in your Google rankings. Let’s have a look at the features and benefits it will offer.

Key functions:

  • It will give you exhaustive list where the speed of your page is lagging.
  • Page load time is one of the ranking factor. It will show you all the elements that are currently slowing your website.


  • Once you get the list where you are lagging with page speed, you can improve those elements in order to gain SEO rankings for your website.

Are There Any Other Tools That Can Help?

Of course, there are. Generally, there are hundreds of SEO tools that you can leverage to increase your website’s performance. Let’s have a look at this list which caters you impeccable SEO results.

  • RankScanner
  • Moz Rank Tracker
  • Rank Watch
  • SERPs Keyword Rank Checker
  • Small SEO Tools
  • SEO SERP Workbench
  • Tiny Rocket Lab
  • Alexa Rank Checker
  • Ispionage
  • GEO Ranker
  • The Search Monitor
  • Whitespark
  • SEOquake

So, these are the tools you can leverage to attain higher SEO rankings.

I hope you like the points here. Please leave a comment and let us know which tool would you like to prefer. Till then, happy campaigning!

Author: Evan Ross
Evan Ross is a WordPress developer and a part time blogger. He works for, one of the best web development company in Seattle. He is an admirer of sharing his innovative ideas with others on the technology trends.

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