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Top 20 Blogging Tools to Promote Your Content

Posted on by in Blogging

Try scrolling through your Facebook feed for a moment and tell us: besides the usual updates by friends, what’s the most common type of posts you see? Promotions! Everyone is promoting something nowadays. Whether it’s a product, smartphone app, TV show, or a new movie in cinemas – it needs to be promoted in front of the target audience.


The most important element of this promotion, besides the product or service itself, is content. The message has to be attention-grabbing, unique, and action-provoking. That’s what modern-day marketing is all about.

Blogging as a Great Way to Promote Content

Blogging is a very useful way to promote content, mainly because it allows you to write as much as you need to without being worried about the space you consume.

The main purpose of blogging is creating a better connection with the audience. They can not only read about the product, its features, and everything else associated to the niche, but they can also ask questions and share experiences in the comment section. When the blog pieces are promoted via social media, they have powerful effect over the awareness.

In its essence, blogging is the perfect way for promoting content. The only question is: how do you develop attractive content and how do you maintain that blog? We are here to tell you something more about that. With the following 20 tools, you can craft and promote awesome content that will help you spread your message.

1. Pablo by Buffer

It’s important to understand that people don’t always read the content, especially if it’s represented as plain text. You need to attract them with visual elements, which can be shared across social media.


Pablo is a great tool for crafting visual content. You can use templates for creating promotional material, announcements, outreach messages, quotes over images, and other types of attractive content.

2. Flickr

You need a photograph to accompany your post and you don’t have impressive photography skills? Flickr is the place for you. It may take a bit of digging through the huge library of photographs to find something that works for you, but the effort is totally worth the result.

3. Meme Generator

Include a meme with your own message in the blog post, and it may become an instant success. Memes are crazy popular. They are fun and engaging, and it doesn’t take too long for the audience to understand your message.

Meme Generator is one of the most popular and easy-to-use tools for creating memes.

4. PicMonkey


If the photos and graphics at your blog are unique, the overall project will look much more appealing and highly professional.
With PicMonkey, you can edit your photos to perfection. The editing tool is really easy to use, so you don’t have to bother with Photoshop.

5. Keyword Planner


One of the main purposes of blogging is infusing the right keywords into the content, so they would seem completely natural, but they would still attract tons of traffic via search engines. You absolutely need to Google’s Keyword Planner for a successful promotional campaign.

6. Canva Infographic Maker

Infographics combine graphics with text, so they are the perfect type of design for people who want to process important information in the easiest way possible.

Canva is one of the best tools for creating Infographics. You can use some of the available templates, but the adjustment options are so great that no one will realize you used a template.

7. Pinterest

Pinterest is an essential tool for blogging and content promotion. You can use it in few ways:

  • Pin the images, infographics, and other types of visual content from your blog. If their quality is great, people will start pinning them with the speed of light.
  • Make it easy for the readers of your blog to pin content from it. They will do the free promotion for you.
  • Whenever you find an inspiring piece of content from your niche, pin it in your own album. When you’re ready to craft another blog post, you can get inspiration from that collection.

8. Rapportive

This tool works as an add-on to your Gmail account. It will show you the LinkedIn pages of your contacts. When you have a list of subscribers and you send them your promotional content via email, you can learn something more about their interests, education, and preferences by taking a look at their LinkedIn profiles. That will help you understand your audience a little better, so you’ll write better content for them.

9. ElegantThemes

If you use WordPress for blogging, you have to make your site really special. The default choice of themes doesn’t give you many opportunities to separate yourself from the crowd.

ElegantThemes can make that happen. At this site, you’ll find a selection of 80+ beautiful themes with a really cool design.

10. BuzzSumo


Before you can plan and write content that would be easy to promote, you need to learn what type of content performs well with your audience. BuzzSumo is the tool to use for that purpose. All you need to do is enter a topic in the search bar, and you’ll get a list of popular posts that got tons of shares via social media.

11. Gravatar

When you own a blog and you frequently respond to your audience in the comment section, you can’t afford to be stuck with the default grey man as an avatar. You need a Gravatar, which will give you a sign of recognition.

12. Dragon Speech Recognition Software

When you get inspired and your mind works too fast, your hands can’t keep up with the game. In such moments of inspiration, wouldn’t it be cool to dictate your thoughts to a secretary, who would write them with the speed of light? Dragon is the secretary you need. This speech recognition software will make the work around your blog much faster and more convenient.

13. Digg Digg

You need to make it easy for the readers to share your posts through any network, and for that purpose you need a plugin.
Digg Digg is a floating sharing bar that looks and works perfectly.

14. Pictaculous

Let’s say you have the perfect image for your post, but you want to adjust the entire page to make it look more compact and appealing. All you need to do is upload your image and Pictaculous will give you the color palette inside it. Then, you can use those colors to design a harmonious page. Awesome!

15. Portent’s Content Idea Generator

What happens when you have a general idea about the content you want to write, but you can’t capture that idea in an appealing headline that would promote the product/service in the best possible way?


Enter your subject, and Portent’s tool will give you cool suggestions for headlines, along with explanations why they would work.

16. Quick Sprout

You need precise data that will show you how the promotion is going. Instead of relying on Google Analytics, which can get a bit complicated, you can simply enter your URL in Quick Sprout. You’ll get an insightful report on the current achievements, as well as recommendations on how you can grow your traffic.

17. Unpop

Unpop is a subtle, polite popup that won’t annoy the website’s visitors. It slides up the screen and goes away when the visitor tells it to.

The best way to use Unpop is for sharing invitations for a webinar, eBook download, likes for your Facebook page, or email subscriptions.

18. Hootsuite

The blog itself won’t promote your content. You need social media platforms for that purpose. Hootsuite enables you to manage all profiles from a single feed.

You can post content, get all important updates, and monitor the activity of your target audience on different platforms. The only difference is that you’ll need much less time to do all that if you start using this tool.

19. MailChimp

Blog promotion goes hand-in-hand with an email campaign. You should definitely allow and invite your website visitors to subscribe. Then, you’ll send beautifully-designed emails that promote the latest content. With MailChimp, you can easily create the emails and manage the entire promotional campaign.

20. Bitcatcha

The speed of your site is a crucial element of its overall performance. You may have the best content and do everything in your power to promote it, but if the website’s performance fails, all your efforts would mean nothing.


With Bitcatcha, you can check how fast your site is. If it doesn’t meet the standards of your audience, you’ll need to work on it to improve its performance.


Blogging is a creative activity that can be very fun if you approach it with passion and commitment. The promotion, however, takes a lot of technical work and diligence. We just offered 20 tools that will make that part easy for you. Have you used any of them?

Author: Jessica Freeman

Jessica Freeman is a professional journalist and a freelance content writer at the company Australian Writings. She focuses her content writing on education, blogging, and marketing developments.

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