As always, retailers are doing their best to harness the newest technological innovations to provide the best shopping experience to buyers. From being able to touch products by hand to shoppable store windows, retailers are leaving no stone unturned, their latest being the use of augmented reality for shopping. With shopping becoming more about a blend of online, mobile and traditional brick-and-mortar stores, brands are looking into more innovative ways to capture customer attention. Augmented reality allows customers to engage with brands in a completely new way.

So, how different is augmented reality (AR) from virtual reality (VR)? Both are controlled by the computer environment and manipulated with instinctive motions. The main difference lies in the blending of the real and virtual, found majorly in AR in which users do not require any specialized hardware at all. Using smartphone apps, one can easily augment reality shopping with the usual traditional ways of selecting products at the store. Read more…

Augmented Reality (AR) is a reality technology tool that has become quite useful in our everyday lives. It integrates digital information with a user’s real time environment and serves to enhance a user’s perception of what reality is. There is a diverse mix of applications that use augmented reality technology. Below are the top 20 creative augmented reality applications.

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The Augmented Reality (AR) is making a loud roar as the latest innovation in technology proves that it is useful to improve the lives of people. Augmented reality is a mixture of real life and virtual reality. Developers create an image within applications that allows blending in with the content in the real environment. With the help of AR, users can interact with virtual items.

Also, users can interact with virtual contents in the real world that AR is viewing. Users can distinguish the difference between the two. Read more…