How to Improve The Credibility & Quality of Your Blog

Posted on February 10th, 2019 by Quertime Writer in Blogging

When you put your blog out there, you’re entering a crowded field. It seems that every commercial website includes a blog these days, and almost 70% of web users believe that a blog adds depth to a website. Two important – and related – points to help you stand out are credibility and quality. You’ll attract and keep readers with quality content on your blog, and a quality blog will enhance the credibility of your product. Let’s talk about how to build up both.

Three Tips to Improve Quality

A credible blog starts with high quality content. Quality content is the magnet that will draw in your readers and hold them in your orbit. While there are a lot of ways to create good blog posts, three simple rules will set you on the right track.

1. Write What You Know

Remember what was said about the Jack of all Trades? He’s a master of none. Your audience wants to see that you know you’re talking about. Keeping your blog focused on your own area of expertise will give it two immediate advantages: you’ll never run out of material, and you’ll speak with authority.

2. Make It Original

A good blog won’t just attract readers and customers, it will also attract the search engines – the algorithms are designed to punish plagiarism, but they love original content. This doesn’t mean that every topic has to be original – we all know that there are only a limited number of topics out there. Rather, it means to add a new insight to the topic, and give your reader a twist that may not have been obvious before. And, when you sit down to write, always make sure that the final words are yours and yours alone.

3. Make It Thought Provoking

Original content leads into our third rule for good content – making your readers think. Reading should be work; when a reader has to think about what you’re saying, then the two of you are engaged and communicating. Too many writers confuse thought provoking prose with impenetrable writing; this is false. If you write authoritatively, on a topic you know, using clear and simple prose to state your own original position, chances are that your blog will make an impression your reader’s thoughts.

Turning your Quality into Credibility

Your quality blog posts will work in favor of your credibility in three distinct – but again, related – areas: as a platform for you as an expert; as a point of added value for your readers and customers; and as a regularly updated site page that will help attract positive search engine attention.

1. Makes You an SME

The Subject Matter Expert is a staple of the modern internet. Not necessarily a profession, the SME is an online voice that knows a subject and speaks intelligently on it. There are no hard and fast rules to gaining this status; rather, you’ll acquire it over time as customers and readers see that your site is authoritative, your information is good, and your sources are reliable.

2. Gives Your Readers Added Value

You can be the best writer on the web, regularly producing clear, smart content, but if you don’t give your readers what they want, you won’t get any traction. A credible blog doesn’t just depend on quality content, it also provides something of value in every post. The added value doesn’t have to cost you; it can be as simple as information, a free e-book, or access to the group dynamic of an online community.

3. Boosts Your Website

A strong blog is regularly updated, with original information that attracts positive search engine attention, and keeps readers on your site. These factors feed into each other, and all work to keep your page near the top of the search results. More importantly, however, a strong blog will also encourage reader participation.

Leveraging Credibility & Creating a Conversation

A strong blog, founded on quality content and designed to build your credibility, will by its nature attract comments – and active comments will feed back into a dynamic page, improved SEO, and higher exposure and traffic. While most comments are text-based, you can improve them by allowing embedded links, video, or even voice recordings in the comment section.

However you set your comment section, make sure to moderate it regularly to cull out any spam or abusive material. Keeping the riff-raff out will keep your audience happy, as well as improve your SEO optimization and credibility. And if you are looking for a good tool for voice comments and comment moderation, try Heyoya. Heyoya gives your readers a direct and personal connection with you while increasing your blog credibility by keeping your comments high quality and spam free.