Blogging is in great demand. Today, most businesses worth their salt are investing their marketing dollars in blogging to bring more traffic to their websites. These businesses are also using social media to promote their blog content to get the desired results from their blogging efforts.

However, social media operates under a set of rules. Every time you share a social post, you will be tried in the court of public opinion. This court is of significant importance as it is getting bigger by the day and also because it’s the people’s court both in letter and spirit; it’s the people who are sitting in judgment. For businesses that don’t follow the guidelines set by this court, the verdicts can be harsher than a court of law. Read more…

Social marketing is not limited to the Famous Facebook and Twitter only. When it comes to posting photo updates online Instagram could be the better choice to market your brands and businesses. The mobile photo and video sharing app has more than 200 million active users including celebrities, top brands and multinational corporations worldwide.

We all know that a picture speaks thousands of words. If you happen to post some really awesome and exclusive photos and videos on this rising social platform, chances are you could get instant overnight viral success. To help you achieve that below we’ve gathered 32 proven tips for you to better engage with and attract more Instagram followers. Read more…

In the late 90s, email marketing emerged on the scene as a unique, highly advanced and extremely effective alternative to the older more traditional marketing methods. Email marketing involved using emails to acquire clients, increase brand awareness and nurture new leads. Personalized e-mails were sent to acquire new customers and retain existing customers, convincing them to purchase a particular product or service.

It’s been more than 2 decades since email marketing took the world of marketing by storm, but it has lost none of its sheen and remains as effective today as it was in the past. It continues offering excellent ROI compared to other digital channels such as social media or online display advertising. Read more…

A report by smartinsights.com reveals that mobile internet access will surpass desktop internet usage by 2014. In such a scenario, more and more mobile applications are hitting the market every day. However, few of them succeed to draw user attention. Most users download new apps out of curiosity and delete them without using just a few months later. Therefore, it is very important that you effectively communicate with your target users and promote your app carefully.

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Customer engagement is at the core of any marketing strategy. The ability to engage your customers effectively can provide a wealth of information on the best ways to attract them, but even more importantly retain them, turning them into brand ambassadors.

With the technological advances that have taken place over the last five to seven years has completely revolutionized the marketing industry. With the emergence of social media platforms such as Facebook, Twitter, Pinterest, YouTube and more, the internet has become a marketing gold mine. In addition, there is a new and powerful player on the block: mobile and web applications. Read more…

As the year starts a new inbound marketing strategy needs to be dusted off and renewed. A new set of resolution will be put in place and worked toward achieving. Creating a editorial calendar for achieving your new content marketing goals should be the first acquisition of the year. In today’s article we will discuss:

• The Importance of an Editorial Calendar
• How to Create a Virtual and Physical One
• Including It in Your Day to Day Work

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These days, smartphones and tablets are seen to be more popularly used compared to conventional laptops and desktop computers. Email opens through mobile devices have already hit 50% this year. This indicates the importance for businesses to design an effective email campaign targeting the ever growing mobile market.

To make your job easy, below we’ve compiled more than 80 excellent and responsive email templates to give your customers and subscribers awesome mobile email experience! Read more…

With the staggering increase in the number of internet users and the array of options to earn from home, more people are looking to the internet where they can invest their potentials for an income.

Online jobs offer myriad choices among which a job seeker is able to choose based on his/her talents and interest- be it writing, marketing, entrepreneurship or tutoring. Such jobs have the unbeatable advantage of temporospatial flexibility with the obvious job principles, like punctuality and commitment. However, like every other new endeavour, the prospect of working from home in the absence of the conventional tangible work environment has been perceived with great dubiosity. Even though there exist a few fraudulent ones out there, the reliable and genuine jobs far exceed the former kind.

The sort of job you choose would vary according to your talent and requirement. Each individual is free to pick what ability they want to sell. Read more…

Without a doubt, the widespread developments in technology and the usage of the internet seen over the past decade has revolutionized the way that companies do business. From communication within the organization to managing customer relationships after a sale, connectivity has allowed companies to operate much more effectively and efficiently than ever before. Perhaps the aspect of business which has seen the most prevalent gains has been marketing.

The internet allows businesses to reach out and grab new customers more easily than ever before. One of the most popular and affordable ways for them to do so right now is through e-mail marketing. As powerful of a tool as it is, e-mail marketing can show little results when used improperly. Luckily, developing the strategies for a strong e-mail marketing campaign is not that difficult when you take a look at the most common mistakes and make plans to avoid them. Read more…

Whether you own a small business or are keen towards honing the success rate of your established organization, choosing the right online marketing strategy is necessary. Internet is the world of opportunities.

You can definitely take full advantage of different web-based marketing trends that have been ruling in the years that have passed. Through this post, I’ll make you familiar with ten of the best online marketing tips that’ll rule in the year 2014. Read more…

Search engine and social media marketing have become essential components of any business plan in the 21st century and chances are you are already utilizing social media accounts like Facebook, Twitter and Pinterest to market your company or your blog.

With everyone and their nephew diving headfirst into the social media marketing pool, it can seem daunting to rise above the deluge and effectively increase brand awareness, generate a following and build brand authority and trust.

Thus it has become vital that you get on the cutting-edge of the social media landscape, and take advantage of the latest developments before your competition and every other marketing imitator gets their foot in the door. Read more…

How to get more Twitter followers? Well, in the previous post, we’ve shared with you some effective and proven tips on how to increase your Twitter follower counts. We’ve mentioned that follow everyone who follows you is a good practice to prevent people from unfollowing you, because your followers might unfollow you if they notice that you didn’t follow them back. This practice will also give you some exposures to their followers when they respond to you publicly.

Following everyone on your follower list can be a tedious job, what you can do is let some software or online tools doing it instead. Below, we’ve listed 9 auto-follow and unfollow tools that can be used for your Twitter management and marketing. So just choose any of them to boost the number of your followers now! Read more…

Do you think that iPad will one day completely replace the conventional laptop and netbook? Well we should let time tell us the answer. But what we can tell you now is that iPad is definitely much more than just a larger version of iPhone or iPod Touch. This gadget is perfect for the business professional on the go who doesn’t need to have a laptop. Its exquisite design, powerful features and user friendliness can fulfill your variety of business needs from reading to presentation and task management. In today’s post, we would like to recommend you 34 really useful iPad apps for business purposes. With these apps installed on your iPad, you probably can forget about carrying your laptop around.

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