Believe it or not, email marketing is one of the most effective marketing channels for businesses. After all, the people on your list have already given you permission to email them, so they must be at least somewhat interested in your product or your company. But we all get a lot of email, every single day. Be honest — how many emails from companies do you open, and how many do you delete as soon as they come in?
The best way to get people to open your email is by giving it a great title. The title is the first thing your subscribers see, and if it isn’t a good one, it will probably be the last thing they see before sending your important message straight to the trash. There is a lot of good advice out there about how to write an email title that people will pay attention to. Here are 10 types of email titles that most people will ignore. Read more…






































