Only a few years ago, celebrities seemed so far away. We only get to see them in movies, magazines, and television interviews. Today, with the widespread use of social media, we get to see the inside of their house, their bedroom, and even their bathrooms. They invite us into their lives with every post, tweet, and photo. They keep on updating us, and we find ourselves asking for more.

But how can they be so active in real life and still be active in their virtual lives? Celebrities are working round the clock, they’re on a shoot, on stage, on tour, on interviews, how can they possible post about the latest happenings in their lives? Read more…

Do you know how much Kim Kardashian rakes in with just a single tweet? It’s a $10,000 and it is just a piece of the pie. The world’s most famous and affluent people today are cashing in their star power to earn thousands of dollars, including the likes of Selena Gomez, Charlie Sheen, and Lindsay Lohan.

When an anonymous user posts a selfie, it’s not a big deal. This is why many big brands turn to celebrities to promote their brands or endorse a product. The influx of celebrities on social media means that these brands can leverage the influence of celebrities to increase the outreach of their brand. Read more…

The 21st century has brought in a new era of millionaires that are gaining their wealth from social media. Gone are the days when young people had to go and look for their first job earning a few dollars a day to then work through until their retirement and earn a pension. The game has changed and social media personalities on YouTube, Facebook, Twitter, Snapchat and more are breaking the bank with their new found wealth.

These people who build their social media audience are able to build their own brand, which they can monetise to earn an income and accumulate wealth. Web marketing agency Digital Next provide a few examples of social media celebrities that have mastered the way to make money from social media. Read more…

Just how much cash are celebrities making by endorsing products on their social media pages? It’s funny that someone somewhere gets paid for taking a selfie or standing next to a new sports car. The simple reason being the tyranny of numbers. They have a lot of followers on Facebook, Instagram, and Twitter. Unlike most of us who might not even get a thousand likes for posting an impeccable photo, these are celebrities are sure to get a couple of hundred thousand likes for posting the silliest photo and a caption you have ever come across.

Endorsements are not a 21st century innovation. The innovation is integrating these product endorsements into social media platforms. Read more…