Search Engine Optimization (SEO) plays a vital role in maximizing a website’s online presence and growing your online business. Regardless you are running a website, blog or e-Commerce site, you should get yourself familiar with things you should and should not be doing on your web pages to make them rank higher in Google and other search engines.
If you are lacking of SEO knowledge, here’s a collection of 50 useful infographics to help you understand the concept better and remember the SEO strategies easily.
Don’t forget to bookmark the post or save these infographics to your computer so that you can always remind yourself of SEO tips and techniques a long the way as you build your website or blog.
SEO Factors Contributing to Optimal Rankings
Any good search marketing campaign has a multi-pronged approach to achieving top rankings. Blending such factors as site structure, content relevance, and online press releases will influence your site’s chances for success. Starting in 2011, engagement is a key metric that can be measured by activity in the social networks and how much time is spent by users on your site.
Google PageRank Explained
Google assigns a numeric weighting from 0-10 for each webpage on the Internet. This PageRank denotes your site’s importance in the eyes of Google.
International SEO Tips
Search engine optimization can extend far past domestic versions of the major search engines. Some globally-focused companies want increased visibility in country-specific search engines outside of the U.S. market. This infographic illustrates some tips and best practices associated with successful international optimization.
SEO Check List
When it comes to SEO, there are certain elements that need to be in place for any newly-designed or updated website. Have 301 redirects been put into place? Is the robots.txt file authored to allow adequate crawling? This infographic depicts a handy checklist that will help get you through any new site launch or transition.
SEO FAQs – A Guide
The image covers everything from basic keyword research concepts, through site architecture, page optimisation, link building, SEO tactics, social media, and some basic SEO and PPC click through stats and explanations.
Factors Contributing to Rankings
Strong SEO positions can be achieved by paying careful attention to three main areas: on-page factors, off-page factors, and URL factors. These forces, in combination, push pages towards the top of results pages.
Value of SEO v. PPC
This infographic helps you to recognize some significant benefits of using SEO compared to pay per click.
Long Tail Keywords
The strongest search marketing campaigns pursue rankings for a combination of high-traffic phrases that are likely to bring many visitors to the site as well as highly-specific, 3- or 4-word phrases that are more likely to convert a targeted buyer.
The strategy behind the addition of articles to a website is typically twofold: provide insightful information for current / potential clients and create valuable content for search engines. This week’s infographic illustrates some simple tips for making certain your articles have the best potential for being found both by readers and search engines.
The Life of an Article on the Web
Most likely, you’ve said it and heard it a thousand times. When it comes to SEO, content is king. But, have you ever really thought about how many touch points a well-written and well-optimized piece of content encounters on the web? This week’s infographic demonstrates exactly how an optimized article can find its way to your target audience.
With so much effort that is focused on writing great content, acquiring links and social networking, the search spiders are sometimes overlooked. If a site can’t get indexed, it can’t get ranked. This week’s infographic displays some of the common ways the spider can get trapped and unable to maneuver through your site.
How a Search Engine Determines Duplicate Content
With so much good content on the web, it’s inevitable that the same information will be displayed many times over. Whether it’s a blog post pointing to good statistics, an RSS feed pulled into a complementary site, or blatantly copied material, duplicate content can be an issue. The below infographic shows how search engines make distinctions between original and duplicate content.
Black Hat Cloaking Explained
Cloaking is often used to gain rankings in the search engines by providing false sites to the engines. Humans see the real site, but the search engines see an entirely different version.
Google’s Organic Crawl
Google uses 2 distinct “bots” to help index the Internet. The Deep Crawl bot comes about once a month and looks at all the known pages of a web site. The fresh bot comes on a more frequent basis, but only to the pages that are considered most important for a particular site.
Robots.txt File Explained
Robots.txt file simply tells the search engine crawlers the places they are not allowed to index on your site.
Search Engine Site Maps
Google, Yahoo, and MSN have all agreed to support one method of submitting a site’s pages: through an XML map placed on the root of a website. Search engine sitemaps provide a quick and easy road map for crawlers to follow in order to locate and index each of the pages on your site.
Tagging allows the user to label content they find on the web in a way that will be easy for them to remember.
Not all links are created equal. Most search marketers already know the answer. But, how do you differentiate between links to figure out which ones are better than others? The below infographic visualizes the various site and link components that combine to form link juice.
The Power of Anchor Text
Having relevant keywords as the anchor text of a link is extremely beneficial to an SEO campaign. Because search engines depend on links as a sort of pathway around the Internet, anchor text helps categorize what a destination page will be about as well as what it may be relevant for in a search result.
The Power of Link Baiting
Link Baiting is used to get many in-bound links pointed to your site. Through great content or some humorous hook, you can create a viral marketing affect using this technique.
Keyword Research (Part 1/3)
When you begin the process of keyword research, the first step is to think like your target audience and how they would enter the phrases for what they are searching for.
Keyword Research (Part 2/3)
Keyword Research (Part 3/3)
Link Blazing to the Good Neighborhood
There are many places and ways to get links to your site. While some are easier than others, it takes time to earn quality links. This infographic visualizes two link paths: one to the good neighborhood and one to the bad.
Getting Ranked: The Long Tail Keyword Equation
Once an SEO gets to a certain level of expertise, he or she can typically select a list of key phrases and map out exactly what steps are necessary to get those phrases ranked. This infographic demonstrates what that equation for ranking success may look like for a long-tail phrase.
Factors that Increase TrustRank
Just like you choose to buy products from companies you trust, search engines factor in levels of trust when determining which websites to include in their search results. Whether it’s an issue of security, privacy, or just easily-accessible information, every little bit helps when it comes to the search algorithm.
Improving Ranking through Keyword Clustering
When optimizing for highly-competitive terms, strategically clustering related phrases around the main keyword can cause a halo effect in the SERPs.
The Power of RSS Feeds
The SEO power of RSS feeds is realized through many channels, but it’s greatest impact is the ease of use to the reader.
Six Simple Steps to Image Optimization
Image optimization is a powerful way to visually display your products in the results of search engine queries.
Simple Steps to Video Optimization
Compelling video content can potentially open the door to site traffic, targeted visitors, and increased brand awareness. Here are some basics that you should follow in order to enhance your rankings in the search engines for your videos.
Simple Steps to Podcast Optimization
Optimizing your audio files takes more than just recording your message. Be sure to follow these steps to ensure your podcasts have the best potential of being found by the listeners and search engines alike.
Don’t make the mistake of thinking content that isn’t html-based can’t be optimized. A PDF document gives SEOs one more chance at ranking for targeted keywords. This infographic illustrates some simple tips for optimizing PDFs.
The Power of eCommerce Optimization
Smart search marketers utilize eCommerce optimization to make every web page instantly accessible to searchers.
5 Tips for Optimizing an e-Commerce Product Detail Page
Search marketing strategies for large ecommerce sites can, at times, seem overwhelming, and important details can get lost in the shuffle. The below infographic provides a reminder of which page elements shouldn’t be overlooked in optimizing an ecommerce product page.
SEO Activities and Outcomes
Achieving search marketing results in 2012 requires more strategic execution than ever before. And, assessing those results requires more sophisticated reporting than just traffic and rankings alone. Optimization – and integration – of search, social media, and PR 2.0 channels is now essential for generating and measuring the ultimate campaign outcome: targeted, right-fit conversions.
Search World 2008
Search engine results aren’t realized simply from optimizing your website anymore. Gaining an understanding of the multi-channel nature of the Internet is key to successful online marketing campaigns.
301 and 302 Redirects Explained
Redirects always inspire questions. Which type should I use? What will happen to all my links? Are they permanent or temporary? This infographic illustrates the differences between 301 and 302 redirects.
The Power of 301 Redirect
301 Redirects are used when you want to permanently retain the value of all the links pointing to an old site and guide them to a new URL.
Perhaps the greatest benefits of organic SEO are the unexpected rankings a site can get by earning a top spot in the engines. This week’s infographic demonstrates how, through solid search marketing, related phrases can get ranked without additional or intentional efforts.
Tapping into what already exists online such as photos on Flickr and reviews on Yelp gives users a richer experience. From a search perspective, this infographic illustrates how including all the social media content on your site could also prompt other sites to link to your site. This in turn will help drive up your rankings in the search engines.
Search Engine Click-Thru Behavior
Most people still prefer listings found on the first page of results, but as users become more savvy, they realize that sometimes better results can be found by looking further into the search result pages.
SEO ROI is King
This infographic depicts what many of you already know, you can’t beat the ROI of SEO! Whether you have a product website or a service website, the ROI of SEO can’t be matched by banners, direct mail, PPC, or email.
The Periodic Table of SEO Ranking Factors
The chart below summarizes the major factors to focus on for search engine ranking success.
Learn How Google Works: in Gory Detail
This is a very detailed infographic on how Google search works. The data is setup in a flow chart style starting with the creation of a blog post going through the possible routes the Google crawlers go through to pull that sites organic search results.
SEO infographic for link data visualization.