Customer engagement is at the core of any marketing strategy. The ability to engage your customers effectively can provide a wealth of information on the best ways to attract them, but even more importantly retain them, turning them into brand ambassadors.
With the technological advances that have taken place over the last five to seven years has completely revolutionized the marketing industry. With the emergence of social media platforms such as Facebook, Twitter, Pinterest, YouTube and more, the internet has become a marketing gold mine. In addition, there is a new and powerful player on the block: mobile and web applications. Read more…