With the latest developments in E-commerce industry, the user experience of customers has splurged to a level of enhanced mobility, visuality, and social prevalence. The improved customer experience has paced the level of competition among the business owners to carve their niche as the top-notch brand.

You might be wondering as to why does user experience matter? How it defines your brand identity in the market? Or even how does it influence your business growth chart? The answer to all these questions can only be found, only if you know the meaning of user experience. In simple words, user experience (UX) is the first and foremost impression of interaction of the customers with the product and service which an E-commerce website hosts. This readily determines and influences the experience of users during the process of navigation.

According to some technocrats, the E-commerce has emerged as the competitive line of digital marketing. This is because the business rivals here are just a click away. Which clearly means that it is imperative for you to engrave exclusivity for your brand. Discussing about the latest developments, it has been observed that the simplified navigation of the website plays a crucial role in determining the success of an online store.

An Easy-To-Use Guide To Build An E-commerce Website For Enhanced User Experience

If you are looking for some ways to enhance the user experience, then your search ends here. I have concluded a list of top 20 steps that would help you to multiply the experience of your customers.

For a newbie or an established entrepreneur, it is important to know that their role as a responsible businessmen does not end after getting an e-commerce storefront rather it continues till the process of checkout of every individual customer who visits the online store. Though a larger emphasize is laid on the fact that the E-commerce website is attractive and multi-functional — but at the same time, it should also have interactive, aesthetic, and user-friendly structure.

So, its’ the time to kick-start your e-commerce venture on the right path by following these mentioned guidelines:

1. Simplified Navigation
It is highly advised to keep your website’s navigation simple and easy for the customers. For an instance, take an example from your personal life. Do you ever remember yourself navigating through a website that requires more than 50 clicks to reach the desired product? As a smart user, you will definitely switch to an another website that supports your requirement within a fraction of seconds. This is exactly what happens to the customers, when they experience delayed navigation functioning on the websites.

2. Linear Checkout System
Keep the checkout process of yourt website clean and simple. Any redirect links and advertisements should be clearly removed in order to prevent the distraction of customers during shopping. This also helps the customer to know about the steps of their purchase (which helps them to land directly on the same page they left before).

3. Enable Guest Sign-up for New Customers
Do not force your customers for sign-up to proceed to the purchase section of your website. Always provide a Guest Checkout option for the new customers. Alternatively, you can provide them with the option of signing in with their social media accounts viz Facebook or Google Plus.

4. Optimize your Search Bar
Place your search bar at the highlighted place on every page of your website to help the customers to browse and search the products easily. For the best results, position your search bar at the most visible area i.e at the top/center of your webpage.

5. Quality Visuals of Display Products
A picture is worth more than 1000 words; hence, you must display the best snap of all products of the catalog to attract more customers to your store.

6. Predictive Keywords in Search Options
Install a predictive search option with the predefined keywords related to the products of the e-store. Also, integrate a supported option of spell check that identifies the correct product even if the name has been typed wrong by the customer.

7. Breadcrumb Navigation
This secondary graphical control element Breadcrumbs aids the user interface navigation. It allows the users to keep a complete record of their locations on the webpage to ease their navigation.

8. Review and Feedback Option
Include a product review and feedback option to assist the customers to get a brief about the product and its related services.

9. Responsive
Always remember that the proximity of your website with customers depends on the availability of your website on varied screens and devices. Ensure a responsive website that fits perfectly into varied devices ranging from desktop to mobile phones.

10. Social Media Interaction
Mark your website’s presence on various social media platforms to merchandise your products and services. This will engage more socially active customers on your website for expedite growth in terms of mass communication.

11. Newsletter Subscription
Connect with your customers through E-mails and newsletters. It is evident that email marketing is still an important tool to inform the mail contacts about your deals, new arrivals, and other useful materials.

12. Updated Product Catalog
Keep a tab on the processing of your website and ensure a regular update to provide uninterrupted services.

13. Live Chat Option
Empower your customer with the live chat option to get the real-time feedback on product range, prices, and website’s functioning.

14. Offers and Promotions
Give away festive and promotional offers to the customers in order to leverage personal and professional interaction. Customers prefer shopping when they get interesting discounts and offers.

15. Less Content
Avoid using long descriptions about the products and emphasize more on the images and visuals.

16. In-stock/ Out of Stock Notifications
Always notify the users about the product availability whether it is in-stock/out of stock. This would help you to build a healthy bond of trust with the customers, which is beneficial in long term perspectives.

17. Free Shipping Offers
Offer free shipping services on a range of products on your shopping store. Or ,can also limit a price range for free shipping services. This will remove the aversion of customers for hidden charges that are included during the checkout process.

18. Testimonials
Testimonials are the refined form of clients feedback and reviews related to the services and products available on your website.

19. SEO Optimized
Design an SEO optimized online store to mark a steady and expedite growth of your business. According to Google, SEO ranking will also influence the growth of your business.

20. Know Your Customers
Last but not least, as a responsible owner, you must throughly know about the shopping behavior of the existing clientele and your potential customers.

Conclusion
So, even if you own an attractive E-commerce website that holds the best quality products and that too at the lowest prices, then make sure that your website is user-friendly. This is because the complex navigation route of a website distracts the customers to reach the desired section of an e-store which results in a sudden outbreak that limits the inclusion of customers to the website.

Author: Jason Larue

Jason Larue is a professional blogger and writer, associated with PHPDevelopmentServices as a an expert web developer. He has successfully delivered standard quality E-commerce websites using his expertise and profound knowledge.

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