Challenges Faced By Startups in Mobile Application Development

Updated on July 2nd, 2018 by Quertime Writer in Mobile

We all are aware of the challenges that the mobile development companies, especially the startups face. Right from the ideation, to the creation and funding to the final launch and marketing of the application, the entire process can be an overpowering, discouraging task.

Mobile App Development Startups

We have compiled a list of major hurdles faced by the developers as startup entrepreneurs. We have also compiled a few complex potential solutions that can come to work in your favor. So let’s dive in:

The Overpopulated Market

The basic fact is that there are innumerable mobile applications in the market today. New and new applications are mushrooming each passing day. The biggest challenge for any mobile application startup today is creating an app that shows outfrom the crowd. You might think differently and can have a bright concept and create a really good application, but how would you strategize the application diffusion to get the right market for your concept?

Hence, the best way to work on this is to align the app development company with the user. Do you need to comprehend the need of your customers? What problem you shall be solving for them?

Developers have a reach to the target market in a language that they understand the best and thus, they will be ready to face the challenges.

Compatibility of the Screen Size and the Device Challenge

Developers live in a world where new mobile devices are being invented regularly. Your application will release on multiple platforms and you might face the challenge of getting it fit across all the devices. You also have to ensure that your application works on smartphones as well as tablets and phablets. This additionally states that the development company has got to pay keen attention to various limitations like screen resolutions, operating system requirements, and other related factors.

So, if you are planning to get your app designed for the latest platform, then it would never work as the new ones are now coming with different sizes, different operating systems, pixel intensities and technologies.

For this challenge, the solution is to get a responsive design for your mobile application. This would work well with the different screen formats and sizes.

Development Approaches

Just as the world, even the app development field is not small.

There are plentiful development approaches like hybrid app development, native app – cross platform or platform specific app development. Decide the approach which comprises of deciding mock-ups and frameworks, strategizing the necessary UI and UX needs and other significant steps.

You may also make use of platforms like the Open Source SDK which offers the ability to develop applications using C, C++ and HTML. It would allow the developers to incorporate single API across various platforms.

Funding and Money Matter

Once your development decision gets finalized, to really develop an application it definitely requires ample amount of money. It’s not just one time investment but the value addition and changes also require an adequate amount of money. Funding is also considered as a major challenge which most of the startups usually face. Even if you have a great idea for an application, the money problems can force you to quash your plan.

A mobile application development company must have a funding strategy in place. You can approach your near and dearies to discuss the dynamics of your application and the benefits they will get if they partner with you. You can even consider online platforms where you can narrate your app idea and if convinced with your idea, they can also contribute to your project.

Application Marketing, Branding, and Promotion

Last of all, as a startup, you must have precise knowledge of the marketing and the factual way of promoting an application. The process, indeed, involves a lot of PR and media planning for viral marketing and internationalization of an application.

Competition in the mobile application market is extremely tough and high as there are many other app developers with big budgets and good marketing experience. As such, it can be quite tough for you to trademark your application in the market.

Encouragingly, it becomes really easy to get lost in the app market if these competitor mobile apps are not appropriately marketed. For a really good application, it is must to have the right strategy in hand to breach the market successfully.

To overcome this challenge, your startup must have referred toa lot many experienced professionals who have a successful place in marketing applications. Lay some extra effort, sit with them and share an effective application marketing plan.

Do All Roads Lead to Heaven?

Convincingly, unless these challenges are fully addressed, it would affect the popularity of the application market. It has been comprehended that, despite being successful, many companies sunk and stopped unexpectedly, because of their average quality applications and not having anything new to offer.

The path definitely is thorny and often such obstacles surprise you. But by wisely steering your way past these hurdles, you can reach your goals. We understand that as a startup, developing mobile apps can be really exhaustive but is exciting as well. Before actually starting the development process, it is always recommended to take a fine look at the market and decide the aspects which would directly affect the development process. Research on apps which are similar to your app or ideation. Regardless of the fact that they fail or succeeded, just glance and read about them.

The right blend of marketing strategy, topped with a maneuvered product launch, a comforting development process to yield a cooperative application in a responsive team environment can be the baby steps leading you to the doors of success.

Author: Anu Thakur

Anu Thakur is a young, energetic and quality oriented Digital Marketing professional at Seasia Infotech and is known for her immense knowledge for marketing strategies. She often writes about mobile development, technology, and business-related topics.