The dynamic development of social media has long attracted the attention of Internet marketers. Working in networked communities allows businesses to achieve large audience coverage at relatively low cost. However, all sorts of studies confirm an insignificant conversion rate of social traffic. This, in general, it is understandable. The behavior of the audience in social networks is different from the behavior in the search engines. While the audience spends more and more time in social networks, it does not use them to search for goods and services.
You can solve this problem by integrating the promotion in social media into your overall marketing plan. This will increase the effectiveness of the promotion of business on the Internet as a whole, as well as increase the effectiveness of promotional events in networked communities. Read more…
