Inspired by the modus operandi of a viral disease, Viral marketing has metaphorically yielded overnight success for several brands big and small. This includes renowned brands like KFC, Dove, Frito Lays and others. Feeding on customer psychology, Viral marketing is the most effective form of marketing strategies in terms of both investment and results.
Theoretically, Viral marketing is a technique that naturally triggers a user’s subconsciousness to perform marketing on behalf of a business through word of mouth marketing. The spark is initiated with any form of a digital campaign including Social media activity or strategic advertisements. Read more…
