Explainer Videos - Corporate Videos for Businesses

Explainer Videos – Corporate Videos for Businesses

Posted on January 31st, 2019 by Quertime Writer in Videos

An increasing number of businesses are now using explainer videos to promote themselves online. They’re becoming a major trend. But why are they so popular? And how can they help with online marketing? Explainer videos have been hailed as one of the best ways of reaching your audience and engaging with them. They can be used on home pages, newsletters, social media, presentations, and more.

And they’re becoming more popular than ever. With the internet becoming increasingly accessible to consumers and video production becoming easier and more affordable, it looks like explainer videos are here to stay. With this in mind, let’s take a look at how they can help businesses succeed.

Which Niches Can Benefit from Explainer Videos?

One of the best things about explainer videos is that they can be used across all businesses. Companies off all sizes, and in any type of industry can benefit from showcasing their products in video format. In particular, however, the some examples of niches that can benefit from explainer videos are:

Technology

One business niche that can use explainer videos to engage with their audience is technology. For companies selling any product, whether it’s apps, games, software, or anything else, videos can help to reach out to potential customers by showing solutions to their problems, and how products can help them.

Healthcare

Another niche that can benefit from using corporate videos for businesses in its marketing is healthcare. For customers and clients looking to make online purchases, visual descriptions can make it easier to understand the products – especially when it involves looking at more complex subjects.

Online Learning and Education

In recent years, there’s been a surge in the number of people choosing to take online courses and training programs. And e-learning sites are known to use explainer videos. This is because using a video format can make it much easier to engage with the audience, give a more personal experience, and can help give clear instructions for students.

Retail and Wholesale

For retail and wholesale business selling online, being able to showcase products online can be a massive advantage. Therefore, being able to use videos is a great way of reaching out to target customers, allowing them to see demonstrations, and being able to keep hold of their attention.

The Benefits of Using Explainer Videos

As previously mentioned, explainer videos offer plenty of benefits for all types of businesses. Some of these benefits include:

Explainer videos can be more engaging to you audience than other types of advertising. This is because, unlike reading text content, where visitors can rapidly lose interest, animated videos are concise and only a few minutes long. Viewers are likely to watch the content till the very end. Since animated video production requires a certain set of skills, you can learn animation by yourself or hire an explainer video production team like Promo Video Lab to design a video from concept to delivery.

They can improve sales. By using videos, rather than just text content, you can encourage more visitors traffic to your site. And because videos are more engaging, they can also give you more high quality sales leads. Many businesses report seeing higher conversion rates using video content, and they have a higher retention period than some other types of advertising.

Another benefit of using explainer videos is that you can get the personality of your brand across in the content. Using a video means you can be more creative and really stand out from your competitors.

You are able to reach a wider audience with videos. One of the perks of video content is that it’s far easier to transfer it to different platforms. And there are loads to choose from. You can use YouTube, Vimeo, or social media platforms to expand your audience. It can also make it easier for your audience to share it with others: most customers would be more likely to share a video than a piece of writing.

It makes the information much clearer to your audience. One of the problems with text is that, sometimes, customers can find it difficult to find the information that they need. Corporate videos for businesses allow you to clearly explain your product or service, how it can benefit your customer, and why they should choose you over your competitors.

Success Stories

Dropbox

The file sharing company Dropbox is a major player in the industry. But, during its startup phase, founder Drew Houston wasn’t that happy with results from paid searches. Because of this, the company’s revenue was suffering and Drew deciding to make a demo video for Dropbox.

After seeing impressive returns, the business decided to start developing more product videos using an explainer video company.

The results of this campaign were staggering. From a simple two minute video, which explained the benefits of Dropbox to potential customers, conversions were increased by 10%. This produced an extra $48,000,000 in revenue and gained Dropbox 10 million new customers.

Dollar Shave Club

Dollar Shave Club’s humourous, lighthearted video campaign used catchy punchlines to engage its target audience. After being produced by an animation production company and released on YouTube, it had over 20 million views.

It became one of the most successful explainer video launches and the company saw overnight success. After the release, they had 12,000 new order within just two days.

Crazy Egg

Another successful explainer video story is web app, Crazy Egg. The app is a popular tool, which allows its users to understand how engaged visitors to their website are. It works like a heatmap and users can use it to improve their own conversion rates.

But, in the business’s startup phase, founder Neil Patel realised that Crazy Egg’s own conversion rates needed a boost.

So, he used an explainer video production to drive conversions. And it worked. Although the video was slightly longer than most, it still had incredible results. Crazy Egg’s conversions rose by 67% and their profits increased by $21,000 a month.

Final Thoughts

Explainer videos, or corporate videos for businesses are a very popular marketing technique. And it’s not hard to see why. They can be used to boost sales and are a great way of appealing to new customers. With the impressive results they can produce, the trend looks set to continue.