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9 Rules of Thumb of Creating Successful Promo Videos

Posted on by in Videos

The use of online videos is one of the best ways to promote an event. Videos are quickly turning to be valuable communication tools. Using videos will help a company reach and connect with members, customers, and prospects. While nothing can currently beat the place of face-to-face meetings, videos might be the next big thing.


However, for a company to enjoy the benefits of this promotional method, it has to be willing to invest on the videos, both in money and time. If you are stuck in a content rut, here are some tips for creating video content to benefit your company.

1. Be Authentic

Do you remember when you asked your mom how to make friends, and she told you to just be yourself? Well, that was right. This is especially true when it comes to the business world. This is the best way to start off on the right path. If you intend to share your video on the online platforms, you need to be real and transparent. Be yourself while you are communicating in the video. Being authentic will not only make more people watch your video, but it will also make them watch it to the end. This way, you will have promoted your event to a large audience.

2. Tell a Story

Most of the cool promotional videos are made by integrating a story in between. Think about what your event’s goal is. Also, think how the video you are making can help you achieve your objective in full. You can share a customer testimonial, case study, or a story about your organization. A video is the best way to promote an event, a new product or service.

3. Capture Highlights


At this point, think of the promo video as a way to give some light to the people. You can take the opportunity and capture moments from fundraising activities, educational and training sessions. However, make every bit relevant. Online viewers will drop anything once they realize they are being duped.

4. Show Attractive Models (When Relevant)

Do attractive people like promotional models really enhance the persuasiveness of your promotional video? Well, yes. Having attractive people and models in your content will usually trigger a more favorable evaluation of your product. However, it has to be relevant. You have to avoid this strategy if your product has nothing to do with attractiveness. If you organize an event promoting clothing brands, luxury products, beauty products, or health products, then that will be the case for you to consider hiring promo girls or models.

5. Keep the Buzz Going

If you were thinking about the best event promotion ideas and you settled on videos, then make it matter. Use the videos to maintain momentum and interest. An interesting video will guarantee to view until the end. You can also use the videos later after your event. You could link them with thank you emails and so on.

6. Include a Call-To-Action

The video may be used for promoting your event as well as promoting your company at the same time. You can direct your viewers to follow you on your website and other social media platforms. This could also be a chance to widen your email list. You can ask viewers to sign up for your email list. Additionally, you can use the opportunity to welcome people to your next events.

7. Keep It Short

We live in a society where online attention span is small. To ensure continued watching, ensure your videos are short and exciting. Try your best to limit yourself to 60 to 90 seconds. If the video requires detailed explanations and exhibitions, confine yourself to 10 minutes.

8. Webinar Invites

Using videos is the best way to promote your business upcoming events and webinars. You can use them to get registration going for your webinars. To make it interesting, you can have the main speakers appear for a while to make a personal touch to the invite. However, some curiosity is good. Leave the viewers at a suspense to make them follow your event.

9. Video Infographics


Graphical infographics are a valuable promotional asset. People love them and share them fast. You can take all that imagery and data and use it to create an excellent video infographic. These videos can be shared to your social media platforms and on your website.

For you to achieve a successful event, the greatest determinant will be your ability to communicate effectively with your audience. Videos are a good way to keep your viewers engaged and informed. The best promotional events are video encompassing.

Author: Alicia Hill

Alicia is is a freelance content writer who has worked with brands and businesses from all over the world. With her background in business management, she has been writing in the area of management and advertising since 2009. She writes for Cover Girl Promotional Models, a leading promotional agency based in Australia.

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