When the going gets tough, the tough gets going! Competition in any business is increasing, especially in the field of social media where it has become a manifold in recent years. New social networking sites are appearing and more and more customers are becoming members (only in LinkedIn, one new member joins every 2 seconds). Hence, it becomes very much necessary to manage your social media to keep business growing.

It is also true that using only the old strategies of social media management would no longer suffice. New experiments and testing must be done to create a fresh social media strategy. Here are some new methodologies for social media management, which one should use to accelerate his business. Read more…

Every webmaster sets up the website or update website content with an only objective to make their business noticed by the online searchers. But this can only be possible, if the website content has good ranking in the search engine result page. Today, there are various search engines (such as, Google, Yahoo, Bing, etc.) accessed by the online users and Google is the giant search engine with billions of users from all around the world. According to the survey, 90% of the webmasters prefer their content to be visible with good ranking at Google search engine. It shows that this giant search engine is imperative for every business, who wants to establish their company in the digital world.

Google search engine algorithm has been programmed to bring relevant content to the online searcher according to the query. It is not easy for any webmaster to develop the website content that can perform well on this search engine. Therefore, this blog brings to table some imperative tips from the industrial leaders. But before that, it is imperative to understand how Google search works. Read more…

Back in the day, link building is simple as we can just purchase backlinks from dealers, or write a bunch of articles and submit them to article submission websites to get backlinks. But that doesn’t work anymore in the post-Google Penguin era.

While the right backlinks can grow your website’s rankings, the wrong ones can get it severely penalized. For instance, Google has taken action on websites participating in private blog networks with PBN de-indexation. You never know what’s Google next step and its ever-changing algorithms have made link building a challenging game, especially in the post-Penguin era. So what should you do? Read more…

“I wanna be a billionaire, so freakin bad. Buy all of the things I’ve never had.” (Bruno Mars’ Billionaire.) Well, who doesn’t want to? Everybody wants to die for a good amount of money, so if you can use anything and even Facebook at that, then you have the green lights on.

FB stands for Facebook and business for some. Yes, the trade industry comprises one of the biggest users of Facebook until now. The only reason that can explain such is because Facebook has become the best avenue to market the different kinds of products and services. So, if Facebook is taking too much of your time, then make the most out of it. Read more…

When we talk about the Internet technology, we must not forget to mention the kinds of crucial disadvantages that are present with its use. Even though the numbers of advantages like, instant connectivity, where users can connect with each other and globally on the go, round the clock are unforgettable. The Internet technology sometimes can become a big hassle in your everyday routine. This does not mean that we aim to not rationalize how important the Internet is in today’s day and age, but we are trying to offer a different perspective to it. Just like any other technology in the world, which comes with its pros and cons, the Internet world is no different. When a user is online, he might be enjoying some of the undeniable opportunities and possibilities, but he is also putting himself at a lot of risks on different levels and points.

Just for the brief discussion, let’s focus on those risks and points that an average Internet user can put himself at while sitting online. The number one risk is access to illegal or banned content. Since the Internet is largely used unsupervised, one can have access to almost everything, this is why it is so important for parents to understand this phenomenon and impose parental controls when their children are using the Internet. Read more…

Facebook is the perfect medium for brands to interact with fans. It is the ideal advertisement platform because it provides marketing facilities like paid ads. The number of Facebook users has risen from 1 billion in 2012 to a whopping 1.44 billion in 2015! This means that 1.44 billion people regularly access their Facebook pages. They regularly look for updates of the people they know, the neighborhoods they live in and the things they like and use!

Today there is an approximate of 30 million businesses that promote their sales and interact with fans. Yet, it would be interesting to note that they hardly get any traffic at times. According to a study conducted in Singapore, 95% of small businesses fail on Facebook. So, it raises the question, “Why do businesses fail on Facebook, but they succeed on other platforms? Read more…

You want to surf through the net but do not want to leave any traces behind regarding what you searched for? Then here are some tips which you can follow:

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Google Drive is a collection of amazing editing tools provided by Google which serves as a free replacement to office softwares and more oriented towards collaborative editing in a cloud based workspace. As more and more students and professionals are switching to Google Drive, we have assimilated a list of 35 awesome tips everyone must know for a better Google Drive experience.

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What gives an indication of the web design as a good or bad? It is true that it is a subjective opinion, preferences of a particular person. But ultimately good design conveys the essence of the message, support interest and clearly visualizes the broadcasted information. Bad design, in turn, makes the message legible difficult, thereby complicating communication.

I give eight common mistakes in the web design of visual communication and how to avoid them. These tips are useful to develop a corporate website, ecommerce website or business website. Read more…

Every day, a huge amount of data is being created and shared by companies online. With this growing amount of data comes the need for storage space and a platform that can handle big data analysis. Web hosting companies are at the forefront of providing data storage solutions. The most innovative of these hosting companies have also addressed the need for big data processing and analytics.

Due to growing big data needs that companies experience today, the web hosting industry has evolved to become more robust. Partnerships with software vendors, for instance, provide customers with additional benefits when using a host service. Read more…

There are several ways of indirect marketing. From sending leaflets to sending newspapers and newsletters to customers and users who have subscribed to a certain service or a company, these have been some of the more traditional concepts of keeping the public updated with the latest news. In the world of technology and modern day internet, there are some new and automated ways to execute the same concept of sending newsletters and leaflets. These are called e-newsletters or e-leaflets and even electronic newspapers. Usually companies and agencies send such newsletters to the public through their email or correspondence addresses, which not only makes them personal, but also very direct.

When working on electronic and email based newsletters, it is very important for a company to ensure that the users are targeted on two levels. Read more…

Who could possibly not want a life so simple that they can do anything they want as easy as saying 1-2-3? In a world that is advancing in terms of technology so rapidly, thanks to a few multinational companies we actually are becoming insanely spoilt with the countless luxuries that help us get what we want when we want it.

Coming to the world of technology, most of the Android users must be aware of, an update to the latest addition, called Read more…

What does a watch does? Dah! It shows time. But that’s an old school answer now. An ‘I watch’ does a lot more, basically beyond your imagination. Now that you own an Apple Watch and have got enough familiar with its uses but here are some tips and tweaks you might not know about it and will make you an Apple Watch pro.

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Online users now get to easily search for specific places like hotels, restaurants, venues, etc. as many websites now have map support. Among content management system platforms, there are now various geolocation-based themes available. But before you can have this in your site, you need to use tools like the Google Map Builder. To have this feature, they make use of Google Map. This is considered to be a highly powerful map services on the web today.

Using the default sign might appear dull. But if you want to complement the look and appearance of your maps with your site, you have to customize these maps. If you want to customize maps, you can follow these easy to do tips using Google Map Builder. Read more…

A large number of people use Facebook Messenger only to chat with their friends who are already on FB but many of them don’t know about some great features recently added to messenger app by Facebook. There are many other users who are quite annoyed because they don’t want to open another tab for chatting. However, if they know about the added features, it will not be difficult for them to understand how it can improve their messaging experience.

Here in this article, you can read top 20 useful tips to make FB messaging much easier and more interesting. Read more…