The most honest indicators in the business world are raw numbers. You’ve heard that “numbers never lie,” and when it comes to your data analysis, numbers can tell you a lot. Data can give you insights to your customer’s habits, your product success, and areas where you are underspending or spending too much.
However, these numbers are only helpful if you can take the analysis and convert it into a strategy for success. The data should be used for predictions, internal changes, and executive decisions — otherwise, it’s just a bunch of pretty numbers. Read more…