6 Ways to Check if Your Logo Design is Game Changer
Designing a logo that fits perfectly with your brand is something worth selling gold for. Why not? Your logo design is going to represent you at every stage where your business will move. Therefore, regardless of how much you have planned to spend would the ship skin or bear the tides only time or this article will tell, so it is essential to cross-check whether the investment paid off or not.
Once you know all the possible causes that are hindering your logo to dazzle, it will be easier to find spots to fix and make it a game-changing identity.
1. Logo Design? Is it Fine?
Regardless of how tons of mockups (background used for displaying logos) used for your logo, don’t let your mind get confused with the visuals. Think about it as a person who has to attend six different industries in one attire, what should it be? Similarly, your logo has to represent your business, not six, but globally it has to look massive, adhesive and versatile enough to attract potential customers.
Here is what to do…
Cut the rest of backgrounds and place your logo on the empty white field. Sit observe and solely focus on the ‘Big Picture’ that is your logo and concept. With a blank white background, place your logo at the center and observe the negative space that is supporting or discomforting the idea. If it not truly convincing your mind move to the next point to know you logo design better.
2. Black & White? Is it Right?
Split screen one color logo; black and white background helps you show another perspective of logo design. Divide your screen with two different colors no other than Black and White. These colors will help your logo design to breath in separate spaces. Which mean, your logo will show the combination and relation with different ambiance to show that suits the design and concept more. A quick example would be a LinkedIn logo that clearly indicates how backgrounds can make the design look and be different by just shifting from darker to the whiter side of the design.
3. Match or Matched?
Well, most of the designers drive your mind with their own perspective, with their own vision they have practiced most. This is why we see how usually designers place logos over some free-mockups available online to display a practical look of your logo. However, this practice is right and basic, we are not against of common ideas too, but in your case, we are here to share a different way to judge the logo. Your logo must be flawless to draw eyes on to your firm and must look unique to places where your logo will be displayed most. For instance, your firm is about wedding planning, and your customize material would be cards, decorations, and custom-made baskets. Therefore, placing your logo on a leather base will not justify how pleasing or eye-catchy your logo design would go over wedding material and customized branding details.
Use a variety of background that matches with your brand. Ask your designers to hand logo with different vibrant to soft base context so you may identify the requirements of your firm branding. A custom logo design always comes with a lot of possibilities. First, you are receiving concepts from unique perspectives; later you can also comprehend bigger and different axis of designing. Therefore, instead of matching a designer’s perception with their own outlook, tell them your history and background about what you do so that they may provide you details with relatable context.
4. Small Medium Branding
Taking the previous example of wedding planners, let say that now you are moving toward more massive scale and getting good deals knocking your door. Your firm is all set and in position to change your marketing game. Will your logo design still perform well on customized T-shirts, Mobile app, Pencil or even a promotional letter? At this moment, most of the companies fail to leave their marks in memories. Usually, if you opt for professional logo Design Company, they hand you a bunch of different scenarios where you can quickly decide either the logo is perfectly working well or not which means, investing in your branding will no longer be a loss if the job is done creatively.
5. Think Big? We Say Think Bigger
Have you ever wonder why professional companies often charge so insanely? * We Don’t*. Now here is what it cost. When professional logo designers are hired, they design a logo that speaks volume about your branding even if placed over Mars (they’ve been there and done that). So, if you are acquiring services of professional or a freelancer that cost half of the candy price then know how significantly it can impact your branding.
To understand it, just place your icon over the building, billboards and everything that does not seems to be small than the planet. By putting, we don’t mean to paints and spend extra half million to sponsor over the mall, by putting your logo, we mean, asking your designers to show logo in a more prominent perspective, in a more significant vision to comprehend the experience it is capable to deliver.
6. Different Typography
Typography is something no one ever gets satisfied in the first place *needless to say if it is not from Professionals*. However, if you are acquiring logo elsewhere, make sure that you test the typeface and fonts sizes in different styles and format to see if there is any clue that might repel your visitors.
Most people invest in paid logo design services due to the typeface that works as salt instead of sugar in the tea. For logo design presentation, professional companies often keep the typeface locked in all the design formulation due to the experience they have gained in ages and custom font expertise they have. However, in this case, if you find your logo average, this is may be due to typeface (not to be confused with font) of your logo design.
Logo Design is your business front face, investing in your business identity would not only help you to get a prominent existence but will also assist your business to gain more sales as it will do the job, efficiently. With unique logo design, you are helping your target audience to remember your brand by quality impressions received in the initial interactions with your company. To acquire the best quality logo design service that is creative Logo concept and design, opt for the best team that delivers an identity that changes the game and appeals the audience in the right way.