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How to Make Your Video More Engaging and Persuasive

Posted on by in Videos

Video production is a valuable skill that can be utilized in just about every industry imaginable. In fact, video marketing is one of the most powerful tools available to businesses in 2019. As we move into another decade, we will begin to see more platforms taking full advantage of video-forward content and optimizing their user interfaces to help people engage more visually with the brands they’re interacting with.


To make your videos truly stand out among the crowd, here are a few tips to keep in mind.

Don’t Forget Sound

Poor sound quality and lack of sound effects in certain videos can ruin the entire experience. Even if you have great content, a poor sound quality will deter viewers. Invest in a good microphone and ensure that you always record in a quiet, closed space with as minimal noise interference as possible.

You should also consider adding music; instrumental tracks can add a nice touch to a narrated video, and the soundtrack takes center stage in non-speaking videos delivering powerful content.

Sounds, scores and different tracks all create a mood that affects your viewers. Don’t leave it as an afterthought. You can get royalty free sound effects online to enhance your videos and make your final products more powerful and engaging.

Use Movement and Visual Elements to Reduce Boredom


A flat, bland video that has no visual stimulation will not perform well. Even if your video is short, make sure that it’s high quality, and utilize different angles of the same shot to enhance the presentation. This can be done in several ways, but it’s most efficient to set up two or three cameras at once and film simultaneously.

If you’ll be creating an informative video that’s based off slides, make sure your font and color scheme are consistent but dynamic; use bolded letters for important information or to create emphasis; a larger size can indicate headings or transitions between subjects.

You can use different visual backgrounds to keep viewers’ attention during a video, but avoid any rapidly flashing lights, which can trigger seizures in some people, and low-budget or distracting footage.

Use an Opening and Closing

A short intro with your company’s logo can make your video appear more professional, followed by a closing shot that features your logo again, contact information and a call to action. The bulk of your content should not be salesly but instead informative and engaging. The right content will naturally persuade users to interact with it; your call to action is the icing on the cake, not the cake itself.

Make sure that your intro and closing are not too long. You typically shouldn’t have any intro longer than 10 seconds, but if you’ll only be showing a logo or video title, five seconds will suffice. As for your closing, make sure that it has a strong transition so people don’t click off and close the video before they’ve had a chance to read something important.

You can use script cues to improve viewer retention. Encouraging people to watch a video through to the end to learn more or take action is enough.

Choose the Right Type of Video

Do you want to create a tutorial that provides instruction to your viewers? These videos allow you to demonstrate your knowledge and expertise in a particular field by guiding someone through a particular process.

Educational videos are designed to inform, so your viewers will feel more empowered about a subject and prompted to reach out to you and learn more. Make sure you tap into your target audiences’ needs before you make a video.

Like any type of content, your videos should be rooted in value over sales and self-promotion.

Use High Quality Editing Software

Even if you aren’t a pro, you can still learn to edit quality videos. Avoid skimping on costs and utilizing any videos that bear a watermark. Not only does this appear amateur, but the watermark will also be distracting to your viewers and give off the impression that you don’t care enough to invest in the video production.

While learning video production and basic editing is easy with today’s programs, you could also outsource your editing to a videographer. This person’s entire job is to film and edit high quality videos that are optimized for your platform.

Keeping these tips in mind, you’ll be well on your way to creating high quality, effective videos that engage your audience and attract more business.

Author: Sherry McKenna
Sherry McKenna is a professional writer for

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