Top 20 Apps & Tools for Managing All Your Social Media Accounts
The digital world follows one simple rule. “The right time, the right place”. You have to be always on your toes to capitalize on every opportunity. But in this era of constant information and audience engagement, it is a very tiring job to manage multiple social media accounts simultaneously. You can’t spend all of your time switching between multiple apps, can you? And when time is considered as money, you can’t afford to waste any more of your time. Secondly, why have multiple apps when you can have it done by single app.
There are many apps and tools in the market, but these are some of the very best in terms of performance, affordability and productivity. Have a look.
Crowdbooster focuses on gathering data from your twitter and Facebook feeds. However it doesn’t consolidate the entire data in one single sheet, it does give some vital information with regards to engagement of audience.The noticeable feature of this app is its ability to show your post’s total reach, engagement, views and impressions. This thing however comes at a cost, and its cost starts from $9 a month, with access to up to 50,000 followers.
SocialFlow is a platform which focuses on Twitter and Facebook. It is an app which focuses on content sharing while considering three factors; right message, right time and right audience. It has a unique algorithm which publishes your most relevant message to the audience who is online at that perfect moment. However this product comes at a right price at well which starts from $99 a month.
Bitly is a platform which focuses on Twitter and Facebook. Though most people use to shorten their URL’s, it is much more than shortening your social URL’s. It has a unique feature to get real time analytics of your site, plus you can track the number of clicks as well. Bitly also offers you to bookmark your favorite pages and website. The best part of Bitly is that it is absolutely free of cost.
Just as its name suggests, EverPost gives you an option to post an update from one single source. All you have to do is write a post, add hashtags, add pictures or videos and then tap on a send button. It will automatically publish your post on various platforms such as Facebook, Twitter, Tumblr, Google+ and LinkedIn. Beside this, it has another cool feature as well, which is known as Twitter tweet shortner. This allows you to shorten your tweets to 140 characters as well. Though, sometimes you may lose the sense of the message, but it’s worth a shot for an app which is free.
Sprout social is for businesses and people who are very social and have tons of messages and content to manage. It has the ability to manage, analyze and monitor all of your social media accounts from one place. You can also use its inbuilt feature to schedule posts at a later time. Furthermore, you can access your social media inbox from one place as well, so that you don’t have to switch apps every time you have to reply to someone. Just like other apps, it also offers analytics so that you can track your social media accounts from one place. This apps however comes at a nominal price which starts from $39.
This tool is one of its kind. It’s simple yet unique. Social media is all about going viral and Babbly helps you achieve that goal. The tool is simple to use, you just have to submit your content and it does the job itself, sharing your content among various influencers and platforms.
Buffer is a very popular app for content purposes. Basically, you can share and schedule posts from one single click. The UI is very easy and is super use friendly. You can use this to feed content for the entire day, so that your social media pages get regular updates throughout the day. It also gives you access to analytics as well where you get to see your reach and impressions. Buffer allows you to assign two people to single account, with up to 12 social profiles linked at one time. It offers a short trial, but after that you have to pay a nominal fee of $10 a month, but it justifies its cost when it comes to the benefits associated to it.
Feedly is an excellent app which integrates with Buffer as well. Through this app you can analyze content in your relevant industry so that you can identify top keywords in your industry. This will help you shape up your social media posts so that they are engaging and are according to the customer needs.
If most of your business is from Facebook and Twitter only, then this app is best for you as it offer tailored tools for these two social media platforms only. AgoraPulse offers various customer relationship tools, analytics, contests etc to keep your audience engaged.
SpreatFast is more of a measuring tool which you can use to analyze data which you have gathered from Facebook, Twitter, Flickr and YouTube. It helps you monitor the engagement of your audience. You can use to see the number of people you have reached, and whether your post is engaging the audience or not. Besides this it also offer a calendar as well which helps you to identify your optimum posting times so that you can have meaningful interactions with your audience. You can request a demo at their website as well.
Edgar is a content management tool which helps you categorize your contents. There is a constant flow of information on the web and sometimes your content might get skipped. Edgar helps you manage your previous posts so that your audience get to see those posts which might have been missed the first time.
If you are having troubles managing your Twitter, then this app is perfect for you. You don’t have to go through each and every list to follow or un-follow people. This app has a quick tool which helps you to delete un-followers and inactive users, auto follow back, follow new and interesting tweets etc. It’s a very simple app to keep your twitter account clean and engaged. However these features comes at a cost of $7.5 a month.
Similar to its counterpart, SocialOomph helps you to manage various profile at one time such as Facebook, Twitter, and LinkedIn. You can use this app to manage your posts by scheduling them for the entire day. It also offers you analytics of your posts as well so that you can engage your audience effectively. Furthermore, it also gives you a feature to auto follow your new followers. This app has a free version, however it has premium service as well, which helps you to manage your social media accounts more effectively.
14. Brand 24
Brand 24 is more of a research tool. It is a handy tools when you are engaged at various platforms. It helps you search around various social platforms about what is being talked about your brand. You can also use this tool to research about your competitors as well, and it will also help you identify the gaps in the market so that you can capitalize on various opportunities.
This is no doubt the best app to manage your social media needs. It has a feature which other apps lack. Firstly, you can manage all of your social media campaigns from one simple web based dashboard. Secondly, it gives you in-depth analysis of your campaigns as well, including conversions and campaign results. Thirdly, it helps you to schedule posts on all platforms as well, so that you don’t have to switch between multiple apps all day. Hootsuite is available in three different options including a free one.
Do you feel yourself stuck at a moment where you have great content but you don’t have a great image to go with it? Well, Canva helps you capitalize on that as well. Canva is more of a resource tool. You can always turn to Canva to get hands on high quality images which fit your budget as well.
Bundlepost is a posting tools just like other tools but it has one unique feature. It helps you replace niche words with hashtags so that your content is widely spread which improves your engagement skills to the right audience.
18. Social Clout
Social clout is an excellent management tool if you want to track the progress of your campaign across various social media platforms. The best feature of this tool is that it helps you derive demographic reports about your followers so that you can optimize your keywords and campaigns.
Nuvi is an excellent tool if you believe in quality research and if you have a bit of Sherlock homes inside you. It helps you identify what people are saying about you. The best part is that it helps you analyze private posts as well so that you can get real time insights about what people are talking about you.
20. Adobe post
Adobe post is an excellent photo editing tool. It has its own resources as well, where it offers millions of photos. You just have to select few images and edit them with pre-defined filters to create stunning images. The best part about Adobe Post is that it is absolutely free of cost.
To conclude, there are plenty of tools and apps in the market who help you in one way or the other, but these 20 apps & tools for managing your social media accounts are market leaders which are flexible enough to cater different needs.
Guest Author: Mary Jane
Mary Jane is a designer at Logo Design Pros. She is a designer by profession but spends most of her time blogging and writing. She is a tech savvy and is always keen to try on new things. Social media is just her right cup of coffee where she gets to socialize with various people from different cultures.