The digital landscape of China is made rich and colorful by different search engines catering to the differing needs of the great expanse of the Chinese population. Of them all, Baidu is the most prominent, leading like Google everywhere else. Backed by Alibaba, Shenma is a mobile search leader; Sogou, with its deep integration into Tencent’s platforms, boasts advanced language processing; Haosou and 360 Search are also very well-established players in the market. It is important to know these search engines in order to successfully penetrate China’s online market. In China, language, culture, and regulations can create a very different dynamic affecting user preferences and behaviors.
The following is a discussion of the top 15 most famous search engines operating in China. An analysis of their features, significance, and impact on the digital space. Read more…






































