Inspired by the modus operandi of a viral disease, Viral marketing has metaphorically yielded overnight success for several brands big and small. This includes renowned brands like KFC, Dove, Frito Lays and others. Feeding on customer psychology, Viral marketing is the most effective form of marketing strategies in terms of both investment and results.

Theoretically, Viral marketing is a technique that naturally triggers a user’s subconsciousness to perform marketing on behalf of a business through word of mouth marketing. The spark is initiated with any form of a digital campaign including Social media activity or strategic advertisements. Read more…

Do you really need to incorporate Facebook ad features in your digital marketing strategy? If you look at these statistics, you’ll see that by not using Facebook ads, your business will miss out on a valuable channel for reaching out to your customers. Facebook has 2.01 billion active users each month and 1.32 billion active users each day. Given that there are 65 million businesses running campaigns on Facebook, your competitors may actually have an edge over you.

Take a look at these Facebook ad campaign tools that your SEO company Irvine will use to give your sales that all-important boost. And, set you apart from the competition. Read more…

Wow. People can be misleading in advertising. It really is quite amazing what they’ll get up to, to make a quick buck sometimes. And if you think about it – the false claims that get caught are certainly not all the false claims that are made. So as you read through this list of false and misleading advertising scandals out there imagine how much is sneaking by our radars.

How often are people being tricked into thinking things that aren’t true because some clever ad exec has bent but not broken the rules? I really have no idea but it’s sure to be often. Read more…

In an ideal setting, all tech promises would become a reality and come to existence without any delays. Such things as tech education could possibly work without much hassle. However, even the technologies we use today went through a lot of trials and tests. That is to mean that we live in a world that is not perfect. There is no guarantee that the projects funded on crowdfunding sites will work at some point. The only thing left to look at is the warning sign indicating that a project isn’t actually what it appears to be.

In a number of occasions, we have seen many promises in tech that have not lived to their expectations. This has disappointed many sponsors of such projects. Here are probably the Top 20 tech’s false promises and exaggerated claims that never came to be. Read more…

Majority of the world works on advertising and making money out of it. Whether it is TV shows, newspapers or online media. Whenever you access something for free, it is because of the advertising. Even if we take the example of Google, they have one of the biggest network of advertising.

But nobody likes these ads as they are directed towards a user depending upon your browsing habits making the web a place which is no more equal. They steal information from you without your knowledge and then use it to show targeted advertisements. Read more…

In an effort to appeal to the consumer and out of an excitement to introduce a latest offering, many companies make claims that may be perceived by some to be deceptive or downright false. This can lead to a false advertising lawsuit and to other legal actions.

What is Lawful Advertising Practices?

You are allowed to identify a product of a competitor to make a true comparison. You are allowed to make a claim about your product that is supported by scientific evidence. This is especially true if the product affects health, safety or performance. You are allowed to make subjective claims. For instance, you are allowed to announce that your product is the best. Those suing for false advertising would lose under these circumstances. Read more…

If you have a business and you want to promote it with help of a Facebook page, it is time you get serious and take some measures to make sure that you are going in the right direction and that you get your share of visitors and customers too.

Using Facebook is all about getting more traffic to your page and in order to do that you will have to focus on getting more shares and like so that you can promote your business and enjoy better results. You also need to remember that only shares and likes are not the way to succeed and you can get more people to click on your Facebook page if you are smart and use the right tips to boost your Facebook posts click through rate. Read more…

Popup and popover ads can be extremely effective at driving engagement, building lists, and getting offers in front of potential customers. The key is to build them in a way that makes them a useful interruption instead of an intrusive annoyance. The more useful you can make your info, the more likely your target visitor is to convert.

Giving relevant information is a huge part of a successful popup ad. However, that’s only half the battle; you must be able to present that ad in a targeted, attractive, and timely format. Here are eleven of the best tools we’ve tracked down to create popup and popover ads and deliver them to your visitor. Read more…

Undoubtedly, User Experience plays a vital role in deciding the success of any website. While the benefits of an attractive web design with excellent and relevant contents are well-known, other key aspects like loading speed and hindrance-free navigation are not to be overlooked.

Use of Pop-ups remains a debatable topic in the web developers’ community. While the pioneers of the industry agree that pop-ups degrade the user experience largely, businesses still cannot refrain themselves from using few of them in their websites. Why? The answer to this is obvious. Pop-ups are a great way to drive more traffic, create larger brand awareness and most importantly make money. So, we have not seen much businesses compromising on this front till now. Read more…

Facebook is an excellent platform for marketing for almost every business. No matter who you are – a successful entrepreneur, a professional writer like those on Buzzessay, or a sportsman looking for a sponsor – you can start an ad campaign on Facebook. However, this does not mean that advertising on Facebook is a magic wand that will bring you cash immediately. Before implementing advertising, you have to carry out many tests to make sure that the campaign will reach maximum success.

The design of involving and catchy advertising is one of the hardest tasks for marketers striving to get the user attention at all costs. Fortunately, there are a number of tricks and tips on how to create “catchy” advertising that will boost your sales. And we will share them with you right now! Read more…

Online marketing have become so important for the businesses that operates online to become successful in the field. Today, people are targeting social media to promote their businesses, products, services and brands. Facebook is a giant amid other social media platforms when it comes to marketing businesses. One of the main reasons for the people to make use of Facebook to promote their business is that they can reach a lot of targeted and possible clients.

The number of people who are using Facebook is increasing day by day and it allows online businesses to advertise their businesses to a large number of audiences. Read more…

“If your plans don’t include Mobile, your plans are not finished.” –Wendy Clark, Integrated Marketing Coca-Cola Companies.

Yeah… it is very true, in sync with the current milieu. The e-commerce of 2014 doesn’t remain same today as before. It has converted into m-commerce of 2015. With the shift towards the mobile advertising, many marketers are scrambling to get mastery in mobile advertising procedure. Read more…

Facebook is the perfect medium for brands to interact with fans. It is the ideal advertisement platform because it provides marketing facilities like paid ads. The number of Facebook users has risen from 1 billion in 2012 to a whopping 1.44 billion in 2015! This means that 1.44 billion people regularly access their Facebook pages. They regularly look for updates of the people they know, the neighborhoods they live in and the things they like and use!

Today there is an approximate of 30 million businesses that promote their sales and interact with fans. Yet, it would be interesting to note that they hardly get any traffic at times. According to a study conducted in Singapore, 95% of small businesses fail on Facebook. So, it raises the question, “Why do businesses fail on Facebook, but they succeed on other platforms? Read more…

Guess the most popular and highly downloaded apps these days- Instagram! As you already know, you can use it to share photos and videos with your followers or friends in private while applying quick and catchy filters to it. Many have established successful marketing and advertising through Instagram and some have also used it as a platform to showcase their talents.

You may be somewhat new to instagram looking for ways to get more followers (and likes) or an Instagram celebrity with a huge follower count. But hey! Who wouldn’t want to add more people to their followers’ list? Read more…

Experiencing an advertising burn-out? Well, maybe you need to find new ways to promote you awesome business! Hey, it has to be awesome enough to promote it, right? Quit using the old methods and find out the current best and most popular ways to promote your online goodies.

Luckily, you won’t have to approach the print media or a T.V. channel to promote your stuff for tons of precious funds. You could spend a lot of money on an online advertising campaign as well, but who needs to when you can do the job with just little or no spending?

Use these top 13 online advertising solutions that are currently the most popular methods to promote — and not so pricey either. Read more…