Back in the day, link building is simple as we can just purchase backlinks from dealers, or write a bunch of articles and submit them to article submission websites to get backlinks. But that doesn’t work anymore in the post-Google Penguin era.

While the right backlinks can grow your website’s rankings, the wrong ones can get it severely penalized. For instance, Google has taken action on websites participating in private blog networks with PBN de-indexation. You never know what’s Google next step and its ever-changing algorithms have made link building a challenging game, especially in the post-Penguin era. So what should you do? Read more…

These days, the distinction between web design and web development is, for all intents and purposes, blurred. The skill sets of these two key web creators seem to be required in everyone who claims to be good at creating websites. Granted, not everyone can have talent in all the skill sets for both a designer and developer. It is, nevertheless, necessary that the skills are cross-cutting.

If you are thinking of getting into web design or web development, it may seem like an overwhelming task knowing what is necessary for you to become a great website creator. Below are some of the relevant skills that you will need to be conversant with if you want to be able to create appealing and functional websites. Read more…

Experiencing an advertising burn-out? Well, maybe you need to find new ways to promote you awesome business! Hey, it has to be awesome enough to promote it, right? Quit using the old methods and find out the current best and most popular ways to promote your online goodies.

Luckily, you won’t have to approach the print media or a T.V. channel to promote your stuff for tons of precious funds. You could spend a lot of money on an online advertising campaign as well, but who needs to when you can do the job with just little or no spending?

Use these top 13 online advertising solutions that are currently the most popular methods to promote — and not so pricey either. Read more…

Whether you are writing a blog or running an e-commerce website, it’s imperative to optimize your site making it search engine friendly. By applying some good SEO techniques, it helps to increase the visibility of your site on the search engine results page (SERP). You’ll then receive high volume of web traffic and better conversion rate.

Due to the importance of SEO strategies determining the success or failure of a website in term of web traffic, there are innumerable Internet marketing companies established in the past few years, from all over the world. As a blogger, almost everyday I receive emails from different SEO agencies that introduce me their Internet marketing services and social media marketing campaigns. It makes me feel that there’s a need to do in-depth research and list out some of the best SEO agencies available for the website owner like you to consider. Read more…

Almost every individual or company wants to share ideas, thoughts, and joys in their own blogs. It is the exact medium to keep on connected with your family members and friends, and moreover the most appropriate platform to demonstrate your writing abilities. Someone who wants to remain in the blog space must have purpose for that. The blogger must recognize his/her readers and maintain the contents appealing.

Most networking marketers want to do a blog, but remain confused about how to start. The main aim in blogging is to engender a good website. You can get free blog forms from WordPress or Blogger, including modish plug-ins and excellent themes to get happening. Read more…

Thanks to more than 10 years of dishing out penalties, Google has almost caught every manipulative SEO trick in the book. SEO professionals, however, have become so cautious of stirring Google’s wrath that they have forgotten just how much wiggle-room on-page SEO still offers.

This isn’t the article telling you to optimize titles, pick your keywords and work on your alt tags. In the following paragraphs, we provide a list of challenges with on-page SEO and possible solutions to improve your ranking significantly, but legitimately. Read more…

Every businessman wants to enhance their Google rankings to get more and more traffic to their website and to improve their business profits. The thing is everybody wants to but nobody knows how they are going to do this. Some people think that SEO is the best method for having good advertisements and making your business popular in the online world. But on the other hand some people say that PPC is considered as the best way of making your business popular in the online world.

When you ask an SEO executive, he/she will say that both are important for advertising your business online. It is obvious that when you will go for both you will get good results but still if we need to find which one is best amongst the two then we have to compare both the practices. Read more…

When you are selecting your keywords, you should be specific about your target market. You should rightly identify the growth potential to attract large traffic to your website with higher revenue. You can perform this SEO test just with the three effective steps mentioned below.

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Imagine an online consortium of professional individuals and organizations, with over 330 million members, and close to 190 million unique visitors in more than 200 countries. Impressive? That’s LinkedIn, the world’s largest professional network. It is not just any social media networking site – it is one that connects businesses and professionals to potential clients.

A LinkedIn account is thus your window to the professional world, and a complete and systematic profile is just what you need to put your word out. Most use it as their prime professional networking site, and you must never underestimate the power of a well-presented profile to bring you the business. Read more…

Obscurity is not a challenge these days, since social media marketing (SMM) has wipe out the perception of obscurity in terms of marketing strategies adopted by businesses. The involvement of social media can aid you keep customers, and manage your business rank among the other competitors. In other words, SMM is emerging as a new addition to conventional marketing method. If you adopt this approach correctly, you can definitely march with a loud band targeting your brand new trumpet. However, you may need to understand trumpet lessons to start with.

The importance of an SMM strategy is playing a vital role to start the new journey. An appealing social media marketing strategy is one of the most successful ways to draw business and amplify profits. Your strategy can be the plan of action to attain your goal. You can really win, and without a proper strategy you may get into the arena projecting failures. You can achieve the desired goal by learning various aspects of strategy. Read more…

Designing a website is the most important need of your business these days. But how long you can survive on the internet with the similar website? It is not like once you have designed your website and you are done. A website and internet marketing requires proper attention and should be updated on regular basis to make your visitors visit you often.

After reading this now recall how long it has been when you last updated your website? The average time you need to upgrade your website is 5 or 6 months but mainly it depends upon the type of services you are dealing into. With the advent of technology and changing trends you need to upgrade your website almost every month. Every time you check out for some latest trends you find a list of things and then you start finding the loopholes within your website. Read more…

In the past few years, Google has made a number of meaningful changes to its search algorithms in order to supply people with better content. Though older search engines focused on keyword optimization and the volume of content a site was producing, Google’s new algorithms prioritize user-friendly websites that create their own original content and publish lengthy, well-researched articles.

Google’s changes to its search algorithms have inspired a new wave of search engine optimization strategies. In addition to being concerned with quality more than quantity, modern search algorithms also take social media presence into account as well as the overall design and usability of a site. As a result, content marketing, web design, and social media marketing have become crucial components of current SEO practices. Read more…

I believe most of the website owners or bloggers have ever considered hiring a Search Engine Optimization (SEO) firm to perform various online marketing services for their website. This is especially true when the websites or blogs experienced a drastic drop in web traffic due to impacts like Google Panda and Google Penguin. Some new websites that struggled to take their web traffic to the next level after certain period of time will also desperately ask for help from SEO service providers.

Now here’s a question. How can every SEO Internet marketer promise each of their clients to show up on the first page of Google natural search results? Well my answer is that some can deliver while the others can’t. And that’s the reason why I write this article sharing 6 valuable tips to help you make the right decision when hiring a SEO company. Read more…

The world of internet marketing and search engine optimization is constantly evolving, as are the habits of online consumers. Trying to navigate through the latest developments and advances in technology can be quite difficult. There are several things you should know when it comes to marketing your website or business online.

Staying relevant and positioning yourself correctly is the main purpose of internet marketing, which will get you more sales and growth for your business. Search engine optimization is the best way to get traffic organically, but is just one aspect of internet marketing. Here we will point out the top 7 internet marketing trends that you should know about and learn from. Read more…

After black hat SEO, now comes black hat SMO (social media optimization). Black hat strategy is quickly gaining grounds, spawning new ways to spam the web. The effects are three-fold: users, businesses and sites themselves. While black hat SMO and SMM is happening for about three years or so, discussions regarding such are limited. Search Engine Land started the topic, and we will continue it here.

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