The days of direct advertising are not over yet but new marketing models bring improved ways of brand promotion. Content marketing is a growing trend now because good and helpful content can boost customer retention and turn consumers into brand advocates. Regular buyers spend more than 30% more than the newcomers, while they are also the best promoters of the brand.

Even though almost 90% of companies have a defined content marketing strategy, it is not easy for them to constantly create the high-quality content on a regular basis. That’s why we decided to give you an overview of the 20 most efficient strategies for content creation.
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The Google is not stopping, and their research and development department is also not going out of ideas. The recent example of this technological advancement is the Google AutoDraw. The Google AutoDraw is a technical wonder of artificial intelligence and machine learning. It is the new series of ongoing AI experiment of Google. The Google AutoDraw with the help of artificial intelligence and machine learning has the ability to turn crude scribbles into clipart.

This demonstration of the combination of AI and machine learning may sound very technical to those who are linked to such technologies, but for the ordinary people, this is a very fun app. All you have to do is to pick the color and start drawing. There is no need to worry about your designing skills because Google AutoDraw is there to help you in making you not so professional drawing into the professional piece of clipart. Read more…

Face to face communication has been an essence of human interactions since the dawn of mankind. However, mediated communication has gained supremacy in the last decade up to the point in which direct interaction among people is being drastically reduced. Mobile apps play a crucial role in that regard.

The biggest app stores offer approximately 6 million mobile apps, while voice and video messaging products make a significant part of the overall market. Messaging apps became an anchor of social interactions and consequently, there is an increasing demand for this service. In this article, we will present you the 20 best voice and video messaging apps. Read more…

Most often than not, it is hard to tell when a brand has failed, most particularly if a company fails while its brand retains its fame. In a merger or acquisition, the better-known brand represents the new company, regardless of the financial stability of the company before the merger took place.

While no one wishes for a company to fail, it’s the reminisce-inducing companies hanging on the cliff of bankruptcy that grab our attention. We watch these companies flounder until they give their final bankrupt breath and pass into the records of history. Read more…

Behemoths like Facebook, Google, and Apple, make it to the top of the news every day. While sometimes, it is about new products and inventions. Sometimes, it is in the business section, related to acquisitions and mergers. Facebook’s most recent and most impactful acquisitions include Instagram and Whatsapp. These social media and chat apps are still free, but Facebook is looking forward to making billions worth of fortune from these two (the process has already begun). Facebook bought Instagram for around $1 billion. Whereas WhatsApp scored a smooth $19 billion price tag in 2014.

Facebook is the whale of all tech firms who is always ready to acquire new businesses. Facebook is quite notorious for buying out its competitors. Be it megacorps or startups, if Facebook CEO Mark Zuckerberg has his eyes set on a company, he will get it. That has been the norm so far. Facebook has acquired over 65 big and small businesses this far that includes names like Lightbox, Sofa, Oculus VR, Ascenta and ProtoGeoOy. Read more…

How do I leave Facebook? The answer seems easy enough. Just stop using Facebook. In truth it isn’t that simple. Facebook can become a time consuming addiction. Even when it’s clear that Facebook is not healthy, it can be difficult to make a clean break or even significantly reduce the amount of time you spend on it.

There is good news though. It is possible to remove Facebook from your life. Here are ten things to do to accomplish that goal. Read more…

A couple of months ago, the supermodel and Victoria’s Secret angel Miranda Kerr – who also happens to be the fianceé of Snapchat co-founder Evan Spiegel – spoke out against Facebook’s supposed theft of her partner’s ideas.

“When you directly copy someone, that’s not innovation. It’s a disgrace. How do they sleep at night?”, she asked in an interview with The Times.

Kerr has a point.

In August 2016, Facebook-owned Instagram introduced a new feature called Stories that bore a strong resemblance to Snapchat’s feature under a similar same name. And that wasn’t the first time Facebook cloned some features of Snapchat into its products such as Instagram, Whatsapp, and Messenger. Read more…

It is safe to say we are now living in a very social world. While the likes of Facebook, Twitter, Instagram and Snapchat may once have seemed a bit of a novelty, they have quickly grown to become an integral part of the lives of many of us.

According to the 2017 Digital Economy Compass, a research dossier published by Statista, globally there are now 2,789 million monthly social media users, with the UK being home to an extraordinary 42 million alone. Looking specifically at Facebook, Business Insider points out that people spend on average almost an hour a day using its suite of apps, while a new function even allows people to look for jobs on the site. The use of social media is so high that there are even tools like Everypost and Feedly now to help people cope with keeping on top of where and when they are posting updates. Read more…

Are you the kind of person who constantly clicks between multiple news articles and social media sites while trying to type up an essay or develop a solid business plan? Do you find yourself reaching for your smartphone to play a quick game of Candy Crush only to find that ten levels and thirty minutes later the cursor is still flashing on a blank page on Microsoft Word? Perhaps you’re even procrastinating now as you read this, desperately putting off that thing you need to do until the last minute, and wishing you could be more organised.

You need to stay focused, but it can be difficult. Hopefully this article will help. Read more…

In an effort to appeal to the consumer and out of an excitement to introduce a latest offering, many companies make claims that may be perceived by some to be deceptive or downright false. This can lead to a false advertising lawsuit and to other legal actions.

What is Lawful Advertising Practices?

You are allowed to identify a product of a competitor to make a true comparison. You are allowed to make a claim about your product that is supported by scientific evidence. This is especially true if the product affects health, safety or performance. You are allowed to make subjective claims. For instance, you are allowed to announce that your product is the best. Those suing for false advertising would lose under these circumstances. Read more…

People are constantly on their mobiles, which is a huge opportunity for marketers. While desktop usage is still important, we need to focus more and more on the mobile boom. To get the most out of your mobile consumers, you should make sure that their experience on your site is optimised.

Here are the 10 most harmful mobile SEO mistakes to avoid: Read more…

Creating a Gmail business account has become a huge necessity these days for business people as it provides a safe way to interact with the targeted audience and share the location with multiple users in minutes. It is quite important that you create a business account properly or get it suspended in seconds if the instructions are not followed properly. Some people think why they need to create Gmail business account.

Here are the certain reasons, why you should create a business account: Read more…

Free public WiFi is a gift to all. Whether you are traveling and need to look up directions or you have a work emergency when you are out at a coffee shop, public WiFi provides an easy way to access the internet without running over on your data plan. Although it saves money and oftentimes helps you avoid a hassle, many people are not aware that public WiFi can be a trap.

In fact, it is relatively easy for ill-intentioned technology experts to set up their own WiFi hotspots in public places. Those who use these networks may unknowingly allow strangers to gain access to their personal information, including banking information, private emails, passwords, and other sensitive material they might browse. Read more…

How were you imagining the future of smartphones back in 2007? It was the year when the very first iPhone was launched. We were all surprised by the new technology, but that was only the beginning.

From this point of time, can we predict where we’re headed? We can try. The current trends give us some hints of how the future of smartphones will look like. We’ll list 15 amazing features we expect to see in one of the next devices we buy. Read more…

Facebook is one of the most popular social media platforms in the world with 1.94 billion monthly users. That’s 18% more than the previous year. Furthermore, this application has been proven to take an average of 50 minutes out of a typical user’s day. This means that almost one hour of valuable time is being used on Facebook.

Unfortunately, many people find the user experience of Facebook to be quite addictive. Even those who are adamant about quitting find themselves using it again. Fortunately, there are strategies that can be used to successfully rid yourself of this social media platform for good. Read more…