Google Hangouts offers you an excellent platform to communicate, keeping you connected on computer or smartphone, via video calls and texts. Businesses have also adopted this platform for business communication.

To give it a competitive edge over other similar platforms, Google has advanced Google Hangouts bringing on board, additional features, which are aimed at facilitating communication. One of these features is the use of Emoji. Read more…

Undoubtedly Facebook is the most popular and biggest social media platform that accommodates more than 1.6 billion users every day. When there is so much attractive and billions of people use it, you should set your news feed preferences as per your choice and what you want to be sorted out in your feed.

The platform is full of whatever you want to check and see but if you don’t want your friends’ posts, photos and statuses, you can hide it and will not appear in your news feed. Selecting and being picky when it comes to having proper and desired events in the news feed will let you enjoy Facebook conveniently and in better ways by building your interest into the events. There is a lot of ways to decide what you should be in your news feed, what will appear on your wall and what will not but we are going to provide you with some useful tips to improve your news feed and enjoy happy Facebooking. Read more…

Tumblr is probably one of the most popular forum style websites ever to be created. Since its launch back in 2007 it has grown significantly, with over 291.8 million blogs to explore, as well as over 133 billion posts, it’s easy to see why this website is so popular with people today. However, despite its mass appeal, Tumblr can be rather difficult, or confusing for people to use.

Now while there are hundreds of tips and tricks out there that makes this website much easier to use, here are our twenty favorite Tumblr tips and tricks. Read more…

Nowadays the internet world has become far more visual, especially in respect of social networking sites. Pinterest is a case in point; it is a social networking site that allows people to share images and videos via a bulletin board type layout.

Pinterest is unlike Twitter and Facebook, where content is shared among friends, followers and groups. Pinterest is a network of people who are gathered around topics of interest rather than being relationship focused. Read more…

Social media changed the face of journalism once and for all. We are no longer forced to read unintelligible journalistic style that was characteristic for old-school newspapers. Today, the news is brief, simple, and easy to comprehend. The most popular journalists understand they have to build a good connection with their readers. Social media is part of their profession – they have a responsibility to spread their honest voice throughout the world. You definitely should follow professional journalists to find out about new trends.

As a result, we have an entirely new category in this profession: social media journalists. They are clear, influential, receptive, and powerful. They have a global reach and they take the responsibility of informing the public very seriously. Read more…

Unquestionably, in this age and time, social media has become a vital part of our modern life. For a lot of companies, social media is an incredible marketing tool. Businesses can get their name out in front of established customers and prospective customers without expending a lot of dollars. This is why many organizations hire SMM specialist to create Facebook posts or to send out daily tweets on Twitter, or they hire a freelance social media professional who can keep the company’s name in the public eye for a fraction of the cost compared to a full-time employee.

Just as a coin has two sides, similarly, social media can be an organization’s worst security nightmare too. Particularly, when outside vendors or short-term interns are hired to do social-media-related outreach. Also, the problem of safety gets increased because of our love to share more. Read more…

Out of all the social media platforms available online today, LinkedIn is the preferred platform for businesses in expanding their contact base. LinkedIn also happens to be one of the few mainstream social media platforms to cater exclusively for businesses and career minded people to help them contact potential employers, employees and other career related activities. Even if you’re not on the lookout for job, it is an advisable step to have a profile or online presence in a networking site like LinkedIn for the sole reason that anytime you choose to jump ship from your current workplace, you have ready connections that will lead you to your dream job.

With over 200 million users registered on LinkedIn, it comes as no surprise that potential employers will do a background check on their future employees by checking out their LinkedIn profile. With so many people online, you have easier access to great job opportunities, but at the same time, you’ll also be up against a huge competition for the same job opening. Here are 5 LinkedIn strategies that will get you to the top of the line for headhunters. Read more…

Numbers never lie; it might be cliché but this age old maxim still holds today. If you are a marketer, you appreciate that choosing the right technique to promote your brand is not always easy. However, when you leverage available statistics, it becomes easier to choose the right marketing platform.

Well, according to eMarketer, social media marketing accounts for over 70% of online sales. This means your promotional campaigns must capitalize on these numbers. There is more; among different social media platforms, Instagram has emerged as the most ideal platform on which to gain visibility. It is a crowded market and to make a mark online, you can leverage the 300 million Instagram users. Read more…

Twitter is a leading social media platform and just about every business that is worth its salt has an active Twitter handle. Ever since people discovered that social media is not just a place to share gossip and show off their ‘selfie’ skills, they have been using Twitter to make money. You can do social media marketing as a career to make that money or choose some other avenue. However, one thing that is notable about all online businesses is that they are not static. They are constantly changing as changes are being made to the online platforms to improve user experience.

So what has Twitter done recently to change their site? Well, a few months ago the company stated that they will be releasing some new, fancy tweet buttons. Read more…

If you think that setting your Facebook account into private hides your personal information, then you better think again. Yes, they’ve been keeping our information whether you go online or offline. And that’s what frustrates us the most, Facebook has been storing our information the moment we agreed with their policies. You may not notice it, but the more you agreed to their terms and conditions, the more you store your personal data in their database.

Sad to say, there are some users who just don’t pay too much attention to every agreement that they signed. As a result, they’ve been wondering why and how Facebook got their information where in fact, they didn’t give any. Again, Facebook keeps your personal information whether you like it or not. Well, there might be some advantages it gives to us. Perhaps, you don’t need to agree with their policies now and then. But if you are a keen observer, thinking about how Facebook uses your personal data with or without the user’s knowledge can sometimes be daunting and frustrating. Read more…

Facebook has turned 11 years old this year. With the massive growth in users over the decade it has also generated massive revenue. Being the most used social media platform, Facebook has frustrated its users massively on a large scale with its devious privacy policies and unwelcomed surprises present in its terms of services.

The company tries to walk in a difficult situation, between offering the users proper private space in communicating with their friends and this way feed the user data to businesses for using them to serve effective ads. Many times this balance has tipped in the favor of the business. The FTC (Federal Trade Commission) also charged the company with frequent privacy audits for 20 years as it deceived the consumers with its privacy promises. Read more…

Around 94% of the SMBs strengthen the social media in the United States for marketing to their customers. And, it’s been found that many of those are very good at it. 60% of SMBs declared that social media marketing has received new audiences and opportunities to improve their branding.

When your business becomes more successful, then it might become better at social media marketing. It has also been discovered that 91% improved brand awareness through social media and 82% gathered leads through users, brand awareness and leads. Read more…

Reddit is one of the biggest social networking sites and renowned as “The Front Page of the Internet”. The slogan is apt since it has given web users a platform to share and discuss different subjects. Anyone can register and create an account on Reddit. Many contributors, known as Redditors on Reddit, contribute by submitting content on Reddit and sharing it with other web users.

With so many Redditors, users and communities on Reddit, navigating the site can be a bit overwhelming for you. If you have never been on Reddit and are looking to dive into it, these top Reddit tricks are here to help you find the best content and to make the complex functionalities easier. Read more…

A decade ago, it was simply our personal computers that we wanted to protect when it came to computing. However, nowadays the stakes are much higher and the things we have to worry about in much greater numbers. For instance, the banking accounts that we use online or even social media can be the target of attacks. That’s why Facebook more or less recently launched partnership with Kaspersky in order to make their whole experience more secure. Along with that, were launched some pages and exclusive content explaining how exactly the dynamics of security really worked when it came to social media.

Did you know your social media content and activity could be at risk? Read more…

When the going gets tough, the tough gets going! Competition in any business is increasing, especially in the field of social media where it has become a manifold in recent years. New social networking sites are appearing and more and more customers are becoming members (only in LinkedIn, one new member joins every 2 seconds). Hence, it becomes very much necessary to manage your social media to keep business growing.

It is also true that using only the old strategies of social media management would no longer suffice. New experiments and testing must be done to create a fresh social media strategy. Here are some new methodologies for social media management, which one should use to accelerate his business. Read more…