Social media is rapidly becoming a key focus of marketing for businesses. Social media is an excellent platform to build a community around your service or product, expand your marketplace & to listen to what your audience wants.

The key to making most of the social media is listening to what your visitor has to say about you, examining the data & finally, reaching social base business intelligence; utilizing all these insights to know your consumers better & boost your marketing strategy. If you’re a social media marketing rookie, this list of the 11 best free social media tools could come in handy. When searching for a tool, it is a good idea to try a few of them & select the one that suits to your needs. Read more…

“I wanna be a billionaire, so freakin bad. Buy all of the things I’ve never had.” (Bruno Mars’ Billionaire.) Well, who doesn’t want to? Everybody wants to die for a good amount of money, so if you can use anything and even Facebook at that, then you have the green lights on.

FB stands for Facebook and business for some. Yes, the trade industry comprises one of the biggest users of Facebook until now. The only reason that can explain such is because Facebook has become the best avenue to market the different kinds of products and services. So, if Facebook is taking too much of your time, then make the most out of it. Read more…

Facebook is the perfect medium for brands to interact with fans. It is the ideal advertisement platform because it provides marketing facilities like paid ads. The number of Facebook users has risen from 1 billion in 2012 to a whopping 1.44 billion in 2015! This means that 1.44 billion people regularly access their Facebook pages. They regularly look for updates of the people they know, the neighborhoods they live in and the things they like and use!

Today there is an approximate of 30 million businesses that promote their sales and interact with fans. Yet, it would be interesting to note that they hardly get any traffic at times. According to a study conducted in Singapore, 95% of small businesses fail on Facebook. So, it raises the question, “Why do businesses fail on Facebook, but they succeed on other platforms? Read more…

With the advent of technology and the Internet as its major offshoot, many individuals have decided to move ahead and take this opportunity to enhance their mental capacities and thinking perceptions. In its beginning, many tech-savvy people and technology driven individuals have developed a sound thinking and an approach towards this field. They want to excel in it so that they can be the pioneers of modern thinking, eventually leading to a much more robotic and mechanical life. They want to be the starters of this up-to-the-minute aspect and invest their time as well as energy so that they can easily attain their goals. Working on the Internet requires hard and fast rules with the absorption of various new trends and developments; it asks for and necessitates an attitude, which is serious and to the point. That is why many young developers are finding their way through and eventually being efficient on the Internet.

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In today’s business environment, crowdfunding is the most popular fundraising model, further enabled by social media channels, especially Twitter. The model has completely changed the way one looks at business finance.

Approaching the right crowdfunding platform is definitely one of the tricks, to make it work. Twitter has a global reach and is very helpful in spreading a quick word about your business idea. Besides that, as a business owner one should ensure that business idea is good and adds value to its users. This has to be communicated effectively on Twitter and other social media channels. Read more…

Sharing of photos on Instagram is not limited only to food, porn and selfies. Businesses have recognized the need to use the application for hosting their products. Some business owners are even considering using Instagram as a tool to enlarge their customer base.

Even when they don’t have a physical product to sell, businesses can reap benefits from Instagram by taking pictures of their office space and their workers behind-the-scene. No matter what your reasons are for using the application, the following tools will aid you in your efforts to use Instagram in a way that will benefit your business the most. Read more…

Are you a die-hard fan of Facebook, but tired of Game Invites? Then, worry not! Now, you can really get out of this problem. All you need is to become an expert in supervising the unwanted invites or apps or new stories.

Facebook, as we all know, is the hotspot destination, when it comes to build new contacts or remains in touch with someone. One can best utilise this platform in both professional and unprofessional way. It is a place where one can share his/her personal life with everyone or selected audience. Read more…

Imagine an online consortium of professional individuals and organizations, with over 330 million members, and close to 190 million unique visitors in more than 200 countries. Impressive? That’s LinkedIn, the world’s largest professional network. It is not just any social media networking site – it is one that connects businesses and professionals to potential clients.

A LinkedIn account is thus your window to the professional world, and a complete and systematic profile is just what you need to put your word out. Most use it as their prime professional networking site, and you must never underestimate the power of a well-presented profile to bring you the business. Read more…

Obscurity is not a challenge these days, since social media marketing (SMM) has wipe out the perception of obscurity in terms of marketing strategies adopted by businesses. The involvement of social media can aid you keep customers, and manage your business rank among the other competitors. In other words, SMM is emerging as a new addition to conventional marketing method. If you adopt this approach correctly, you can definitely march with a loud band targeting your brand new trumpet. However, you may need to understand trumpet lessons to start with.

The importance of an SMM strategy is playing a vital role to start the new journey. An appealing social media marketing strategy is one of the most successful ways to draw business and amplify profits. Your strategy can be the plan of action to attain your goal. You can really win, and without a proper strategy you may get into the arena projecting failures. You can achieve the desired goal by learning various aspects of strategy. Read more…

Generate interest, create leads, engage with the community, and convert believers. If you don’t want to do any of these things, Instagram is still a great place to play, but if you are serious about your branding and marketing efforts, Instagram is definitely the place to be.

At its core, Instagram is almost entirely visual, but the comments and hashtags are a dimension that makes the social media platform even more intriguing for marketers. Read more…

After black hat SEO, now comes black hat SMO (social media optimization). Black hat strategy is quickly gaining grounds, spawning new ways to spam the web. The effects are three-fold: users, businesses and sites themselves. While black hat SMO and SMM is happening for about three years or so, discussions regarding such are limited. Search Engine Land started the topic, and we will continue it here.

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Most of the blogs, websites and businesses have both Facebook and Twitter profiles to engage with their online audience. However having only these 2 social profiles are simply not enough, you should have multiple social media profiles targeting different groups of Internet users.

Among myriad of social networks available on the web, Pinterest is definitely one of them you should add into your social marketing strategy. Basically Pinterest is a visual discovery, collection and sharing service that allows you to manage collection of images, videos and other online contents, and share with other people online. Read more…

Blogging is in great demand. Today, most businesses worth their salt are investing their marketing dollars in blogging to bring more traffic to their websites. These businesses are also using social media to promote their blog content to get the desired results from their blogging efforts.

However, social media operates under a set of rules. Every time you share a social post, you will be tried in the court of public opinion. This court is of significant importance as it is getting bigger by the day and also because it’s the people’s court both in letter and spirit; it’s the people who are sitting in judgment. For businesses that don’t follow the guidelines set by this court, the verdicts can be harsher than a court of law. Read more…

Social marketing is not limited to the Famous Facebook and Twitter only. When it comes to posting photo updates online Instagram could be the better choice to market your brands and businesses. The mobile photo and video sharing app has more than 200 million active users including celebrities, top brands and multinational corporations worldwide.

We all know that a picture speaks thousands of words. If you happen to post some really awesome and exclusive photos and videos on this rising social platform, chances are you could get instant overnight viral success. To help you achieve that below we’ve gathered 32 proven tips for you to better engage with and attract more Instagram followers. Read more…

It’s been a decade since social media became mainstream. While the invention of Internet and social media, in particular, has made life easy for many business developers, there is still a lot of ambiguity about the real power and usefulness of social media. Here are presented some myths and truths about social media backed by extensive findings from experts.

There was never much doubt about the power of networking for business growth. A good network supports a healthy discussion, creates positive buzz about a product, increases sales, finds new customers and makes a fortune on the bottom line. Read more…