Modern technology has made it possible for many people to work from home; or even from the coffee shop on the corner. Business owners can now stay in touch with their business operations at all times of the day and night, regardless of where they are in the world.

The following 20 tech tools will assist anyone to work anywhere productively: Read more…

What is the one thing all your social media followers and fans have in common? Quite simply, they follow you across your different social media accounts. In many instances, this is where the similarity ends. Your social media fans can range greatly – from fans who re-pin, Like and retweet your posts at every opportunity, to the furious ‘fans’ who follow you across various platforms to share their negative customer experience.

By gaining a greater understanding of the different types of consumers of your social media posts, you can form a solid strategy to generate engaging content. Hitting the right note with your posts is crucial to get your followers to take action and share, like, comment and repost your content. Read more…

With the latest developments in E-commerce industry, the user experience of customers has splurged to a level of enhanced mobility, visuality, and social prevalence. The improved customer experience has paced the level of competition among the business owners to carve their niche as the top-notch brand.

You might be wondering as to why does user experience matter? How it defines your brand identity in the market? Or even how does it influence your business growth chart? The answer to all these questions can only be found, only if you know the meaning of user experience. In simple words, user experience (UX) is the first and foremost impression of interaction of the customers with the product and service which an E-commerce website hosts. This readily determines and influences the experience of users during the process of navigation. Read more…

Owning a brand identity along with the uplifted revenues is the exemplary need of all business owners. In order to fulfill this need, everyone endeavors to adopt the best ways or mediums. When the business need comes to the product or service promotion, then we all start pertaining to thought about quintessential solutions. Through, the web is a pool to find the appropriate solution, but time taken in this process is little high that no one wants to waste in searching. For the printing agencies, technology revolution matters a lot as it enhances the capabilities to attain quality outcomes and undoubtedly leads to success, if used astutely.

Fortunately, the printing market in current digital age is becoming more challenging day by day, where sustaining a reliable and top-ranked position is troublesome these days for any printing business owner. But, don’t worry, it does not mean that no one can achieve it successfully. Read more…

Is your business website successfully pulling in visitors, keeping them around and has a potential for converting them to customers? If your business website is a more than an online placeholder, it’s now the time to start putting it to work so it will be easy for you to grow your business and take benefit of the huge potential customer base for the web market.

Today, more than 90% of customers are accessing the website from their laptops and desktops, and also from their tablets and smartphones. This article will help business owners make sure that what your business website must needs– that help companies increase their profits. Read more…

Technology has undergone tremendous leaps of progress over the last few years. Several new industries have come up, and the classic industries have been completely revolutionized and revamped with new methods and new technology.

A prime example of this is the printing business, which has gone into overdrive ever since digital printing became an accepted industry standard. It is an industry which is growing exponentially day by day, with new applications, technologies and prospects emerging every single day. This is as good an industry as any for an aspiring entrepreneur to set up a business. Read more…

Pedaling on the might of technology, accounting has left the pen and paper based accounting years behind to meet the computerized solutions. Among them, cloud-based hosting of accounting software has earned praiseworthy favoritism from SMBs and CPAs. One of the major reasons of the praise is the mobile-friendly feature of cloud accounting. Cloud technology has positively influenced the unforeseen rise in the mobile device (laptop, tablet, smartphones, etc.) technology with device-independency and multi-user collaboration being its most profitable earnings.

On the other hand, the traditional security measures have altered for accounting operations with accounting and hence, its security measures have changed. The following are very crucial security tips that every CPA must remember while handling accounting operations on mobile devices. Read more…

When the going gets tough, the tough gets going! Competition in any business is increasing, especially in the field of social media where it has become a manifold in recent years. New social networking sites are appearing and more and more customers are becoming members (only in LinkedIn, one new member joins every 2 seconds). Hence, it becomes very much necessary to manage your social media to keep business growing.

It is also true that using only the old strategies of social media management would no longer suffice. New experiments and testing must be done to create a fresh social media strategy. Here are some new methodologies for social media management, which one should use to accelerate his business. Read more…

Cloud backup, also known as the online backup is the process through which backing up of data can be done with the off site server or through the public network. The hosting generally takes place through the server of the third party. The fees are charged from the backup customers depending on the capacity or the bandwidth or the total number of the users.

Now, the entire backup systems are built around the applications of the client software that continue with a proper schedule which determines the level of service. If daily backup option is chosen, the cloud system will accumulate, compress, encrypt and then finally transfer the data to the provider within 24 hours. After successfully completing the initial backups, the incremental backups can be provided by the service provider in the reduced time and less bandwidth for transferring the files in order. Read more…

“I wanna be a billionaire, so freakin bad. Buy all of the things I’ve never had.” (Bruno Mars’ Billionaire.) Well, who doesn’t want to? Everybody wants to die for a good amount of money, so if you can use anything and even Facebook at that, then you have the green lights on.

FB stands for Facebook and business for some. Yes, the trade industry comprises one of the biggest users of Facebook until now. The only reason that can explain such is because Facebook has become the best avenue to market the different kinds of products and services. So, if Facebook is taking too much of your time, then make the most out of it. Read more…

Facebook is the perfect medium for brands to interact with fans. It is the ideal advertisement platform because it provides marketing facilities like paid ads. The number of Facebook users has risen from 1 billion in 2012 to a whopping 1.44 billion in 2015! This means that 1.44 billion people regularly access their Facebook pages. They regularly look for updates of the people they know, the neighborhoods they live in and the things they like and use!

Today there is an approximate of 30 million businesses that promote their sales and interact with fans. Yet, it would be interesting to note that they hardly get any traffic at times. According to a study conducted in Singapore, 95% of small businesses fail on Facebook. So, it raises the question, “Why do businesses fail on Facebook, but they succeed on other platforms? Read more…

There are several ways of indirect marketing. From sending leaflets to sending newspapers and newsletters to customers and users who have subscribed to a certain service or a company, these have been some of the more traditional concepts of keeping the public updated with the latest news. In the world of technology and modern day internet, there are some new and automated ways to execute the same concept of sending newsletters and leaflets. These are called e-newsletters or e-leaflets and even electronic newspapers. Usually companies and agencies send such newsletters to the public through their email or correspondence addresses, which not only makes them personal, but also very direct.

When working on electronic and email based newsletters, it is very important for a company to ensure that the users are targeted on two levels. Read more…

With the advent of technology and the Internet as its major offshoot, many individuals have decided to move ahead and take this opportunity to enhance their mental capacities and thinking perceptions. In its beginning, many tech-savvy people and technology driven individuals have developed a sound thinking and an approach towards this field. They want to excel in it so that they can be the pioneers of modern thinking, eventually leading to a much more robotic and mechanical life. They want to be the starters of this up-to-the-minute aspect and invest their time as well as energy so that they can easily attain their goals. Working on the Internet requires hard and fast rules with the absorption of various new trends and developments; it asks for and necessitates an attitude, which is serious and to the point. That is why many young developers are finding their way through and eventually being efficient on the Internet.

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In today’s business environment, crowdfunding is the most popular fundraising model, further enabled by social media channels, especially Twitter. The model has completely changed the way one looks at business finance.

Approaching the right crowdfunding platform is definitely one of the tricks, to make it work. Twitter has a global reach and is very helpful in spreading a quick word about your business idea. Besides that, as a business owner one should ensure that business idea is good and adds value to its users. This has to be communicated effectively on Twitter and other social media channels. Read more…

Sharing of photos on Instagram is not limited only to food, porn and selfies. Businesses have recognized the need to use the application for hosting their products. Some business owners are even considering using Instagram as a tool to enlarge their customer base.

Even when they don’t have a physical product to sell, businesses can reap benefits from Instagram by taking pictures of their office space and their workers behind-the-scene. No matter what your reasons are for using the application, the following tools will aid you in your efforts to use Instagram in a way that will benefit your business the most. Read more…