With the competitive nature of online marketing, startups are turning to the best digital marketing tools to try and leverage on them to gain a competitive edge. While with traditional advertising competing with established businesses was a bit difficult, online marketing when done well offers a chance for startups.

This is because the best online marketing tools provide value for money and a chance to go toe to toe with already established businesses. While it may be difficult for a startup to consolidate information, here is a compilation of nine of the best marketing tools for small business that should come in handy. Read more…

Something is going wrong in the world of social media. Such companies as Facebook and YouTube are leaders in this sphere, and it’s impossible not to notice new scandals and questions that shake these companies from the inside.

Social media is a perfect business model. These companies earn millions of dollars by selling ads, and they collect all the possible information about users, which makes this business so successful. Using complicated algorithms, social networks monetize content by selling ads based on users’ interests. Of course, Facebook keeps claiming that they put the privacy of their users first, but the scandal around Facebook and Cambridge Analytica proves the opposite. Read more…

LinkedIn is a valuable professional networking tool if you use it properly. However, if you don´t invest yourself in creating an authentic and professional profile, you will potentially lose your dream job. Therefore, don´t waste your time and start building an outstanding profile!

But, before you even start, let´s check, once again, how could you benefit from LinkedIn? Read more…

Facebook and associated apps WhatsApp and Instagram were directing significant part of efforts to get prepared to GDPR. According to what they claimed, they were taking steps to update the products, processes, and policies to deliver the meaningful personal data control and transparency. The privacy settings are now easier to find. Still, the first-day GDPR came to force, FB has received plenty of accusations of breaking the regulations. Why is that happening? Should we take care of our information on our own? Should we always keep in mind which information worth sharing and which does not? The answer is yes, always.

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Facebook has become the number one social media platform across the globe, helping connect families and friends across borders. However, without knowing the many tips and tricks, you might not be getting the full and exciting experience Facebook has to offer. In this article, we’ll reveal some of the most popular Facebook tips and tricks for 2018.

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The concept of social media marketing is not new to the modern-day marketers. However, the significance of this form of marketing has grown exponentially over the past few years.

If you are involved in marketing practices, you must be aware how tricky social media marketing is. However, you can improve your knowledge and skills effectively by learning crucial things about the various aspects of current social media marketing practices. Read more…

If your blog or website lacks necessary viewer traffic or engagement it fails to boost, or worse can even lower your company brand. This is the reason that many bloggers choose to use some form of social sharing plugin in order to make the spread of their message much easier This, in exchange allows the average visitor traffic to their website or blog to increase.

Bloggers who use WordPress are one of the luckiest as the website offers a large amount of plugins within its own website. The plugins which we have taken time to list provide the expert assistance with which provide a high variety of features that take heavy consideration of the blogs placement and feel. These plugins make the art of social sharing much easier, making this tool something that everyone can use to better their business. With these tools you can find it easier to promote posts on other forms of social media, research their audience, and even focus on writing great content. Read more…

Instagram (IG) continues to grow phenomenally and is arguably the world’s largest photo and video sharing presently. Everyone talks Instagram and there’s no doubt about the fact the social network is set to undergo even more impressive transformations in the years to come. But since its advent, one thing that has always kept many asking questions is how one can download videos and photos from the network.

Initially, it was a big nightmare for millions of users who could only like and maybe share posts on the platform until ideas and tips about it started to emerge. Perhaps that is how it was meant to be or Instagram never looked beyond its prime goal of providing users with a platform where they can share their best moments through videos and snapshots. Read more…

Hashtags are a great tool if you know how to use them as it allows you to get your message not just in front of your followers but in front of everybody who cares about the topic. The thing is, a lot of people don’t actually know how to use them all that well. They just randomly tag words in the hope of connecting somehow and somewhere.

That doesn’t quite work, as most words aren’t actually being followed by people. Even if there is a group of people following the hashtag you’re using, you’ll still often find that they’re not using it in the same way as you are. One famous example of this was when DiGiorno tweeted ‘#whyIstayed you had a pizza’. It turned out that specific hashtag was about domestic violence and the brand’s attempt to hijack it to sell pizza was not appreciated. Read more…

Collection of data is very important especially in the SEO world. You cannot compete favorably on the internet unless you can measure and report your social media analytics and also evaluate your SEO campaigns. Data collection tools come in handy at this point and you always don’t have to pay because you can find valuable tools that at no cost. Social professionals will tell you that the industry has a long list of analytics platforms that very depending on the niche, effectiveness, user experience, and price among other factors.

With the ever-increasing number of options, this article puts forward a list of top 20 free websites to collect social and search data. Read more…

In this day and age, it’s almost embarrassing if you don’t have an account on at least one major social network. And while most of these online communities have started out as a tool for bringing people together, they also have another purpose. Resourceful as ever, businessmen and marketers have found a way to use social media to promote and sell their products and services.

It’s a lucrative industry, whether you are doing it part-time, or as your main source of income. Today we are going to talk about Instagram. Although it has only been around a few years, it has become extremely popular and brought users plenty of opportunities to make money with it. Read more…

When you take data-driven decisions, they help you greatly in the success of marketing. You must be very decisive while choosing a marketing analytics tool, measuring your data, and optimizing your marketing efforts as it assists in making a difference in reaching out your marketing goals.

Today, we will be reviewing a range of marketing tools associated with Reddit and Data Analytics. These tools consists of different goals, strengths, weaknesses, and features. Make sure to select the right set of tools that may help you knowing the data and use it to boost the marketing results. Read more…

Facebook is one of the most popular social media site of all. It not only seeks the attention of the business owners and the big brands but also the people who wish to communicate, get in touch with old friends or even make new ones. It is a platform which connects millions of people and this is what makes Facebook so interesting.

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Facebook is a social networking site, where people can easily connect with their friend. They can share their views by commenting and liking the post. It has gradually introduced it features in the past few years. The newsfeed is the vital feature of Facebook, and it helps the users to know about the upcoming events, birthdays of friends, political activities along with the changes in the Facebook profile.

In December 2010, the option of the news feed was introduced, and step by step got hard sell among the users. The ticker on the right-hand side becomes the source of marketing of many products. However, the position of the news feed was changed in the previous years, but last year the owner made some changes in it on the requirements of its users. Read more…

Competition is not always faithful and the market economy does not always reward the best and brightest ideas. This fact has been part of developed society ever since the earliest days of capitalism, understood as the system in which supply and demand regulate the flow of products. It remains true in what concerns the last rush for gold – the online business environment.

The following websites took flattery (imitation) for the best products of Silicon Valley to new peaks, enjoying an immense growth of their own. Some were purchased by the original sites early on, others grew to dominate entire regions of the world. However, each presents a successful, however immoral, business model. Read more…